1. World War One Propaganda

2. Common Objectives
of Wartime Propaganda

3. Recruitment of soldiers, either through draft or voluntary enlistment
Financing the war effort through the sale of war bonds- loans from citizens to the government or new taxes
Eliminating dissent and unifying the country behind the war effort
Conservation of resources such as food, oil and steel - necessary to wage war
Participation in home-front organizations to support the war effort

4. Common Tools Used
in Wartime Propaganda

5. Tool: Demonization
enemy portrayed as evil, menacing, murderous, aggressive
attempts to remove confusion, ambiguity about whom public should hate
enemy portrayed as hairy beast or the devil himself
blames enemy for crimes against women, children, other noncombatants

6. Tool: Emotional Appeal
plays on emotions to promote the war effort
primary targeted emotion: fear — the more frightened a person is, the more likely he’ll react
enemy portrayed as hairy beast or the devil himself
desired result (action) explained by propagandists

7. Tool: Name Calling
uses loaded labels to encourage hatred of the enemy
Labels like “Commies,” “Japs,” “Huns,” reinforce negative stereotypes and continue demonization of the enemy

8. Tool: Patriotic Appeal
utilizes patriotic language or symbols to appeal to peoples’ national pride

9. Tool: Half-Truths or Lies
involves deception or twisting the truth
small element of truth may be included to make argument more persuasive
example: blame the enemy for war; portray our country as the victim of aggression

10. memorable phrases used to foster support for the war
Tool: Catchy Slogans
“Remember the Maine!” “Remember the Alamo” –slogans that encouraged using arms against Spain and Mexico.
U.S. poster shows a soldier returning from service in WWI. Soldier's uniform and his loving family reinforces caption.
What slogan is used in the poster? What symbol is used to show the soldiers’ success in service to his country? Write a phrase expressing the wife’s emotions.

11. Tool: Evocative Visual Symbols
uses symbols that appeal to emotions:
flags
statues
mothers
children
enemy uniforms

12. Tool: Humor of Caricatures
captures viewer’s attention using humor to promote war effort
Enemy is almost always the butt of the propagandists’ jokes.

13. Evaluate the following posters to determine the propagandists’ tools.

16. Unknown Artist. Our cities, villages and churches wait for the liberation.