1. Capitalising on the Cloud Applying new practices to deliver business
Philipp Huber Cloud Infrastructure Architect
Inverness, November 8th 2011
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SymetriQ Ltd.

2. SymetriQ Confidential
Formed in December 2008
Infrastructure-as-a Service Cloud Provider
Based in Glasgow
8 Staff in UK (Glasgow)
15 Staff in Ukraine
Owned since 2010 by Glasgow based BPO organisation, MyKey Global Holdings
Active ScotlandIS member
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3. SymetriQ Confidential
Some Clients
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4. What is Cloud A new business model
Most components have been around a while
Public Cloud, Private Cloud, Hybrid Cloud
Some key innovations
Virtualisation of CPU, storage and networks
Pay-per-use
Customer self-service
Automated provisioning
Integrated billing similar to Telco’s
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SymetriQ Ltd.

5. SymetriQ Confidential
Cloud Stack
Software-as-a-Service
(SaaS)
App Components-as-a-Service (CaaS)
Platform-as-a-Service (PaaS)
Infrastructure-as-a-Service (IaaS)
Physical Infrastructure
Office productivity
CRM
Collaboration &
Social networks
xxx
APIs for specific service access
Web-based software services
Mashups
DB engines / shared DBs / Queuing
User Management / billing engines
Scaling via load balancing (L3/L7)
Fully automated Web Platforms
Data centre space
Co-location
Managed hosting
Internet Service Providers
Cloud Servers
Cloud Storage
VLANs
Self-service & automated provisioning
Salesforce.com CRM, Zoho
SymetriQ (e.g. MXSweep)
WebEx, GotoMeeting
Googl , MS BPOS
Salesforce AppExchange
Goggle Apps API
Yahoo Map API
Amazon Flex Payment
SymetriQ (e.g. Zeus)
Salesforce.com Force.com
Rightscale
Microsoft Azure
Lumison
Iomart
Onyx
EQSN
SymetriQ
Amazon EC2 & S3
GoGrid
Rackspace
Cloud Market Types
Types of Offerings
Examples
Level of abstraction
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6. Cloud definition (Public Cloud angle)
You rent capacity (OPEX)
You do not have to commit to much / for long
You don’t really have to forecast future capacity
You ask for resources and you get them instantly
You only pay for what you actually use
You have full control over usage
24x7 self-service, scale up- and down on demand
If your Cloud supplier doesn’t allow most of the above you may have to look elsewhere ...
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SymetriQ Ltd.

7. Cloud Use Cases Outright cost saving drive - CAPEX to OPEX
No IT support available
No secure Data Centre space available
Test or temporary environments
Disaster Recovery environments
Infrastructure with fluctuating loads
Requirement for fast SW deployments
Temporary number crunching
Carbon reduction
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SymetriQ Ltd.

8. A few tips from the trenches
How to get started?
A few tips from the trenches
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SymetriQ Ltd.

9. 1 – Cloud Readiness Workshop
A half day to full day workshop
Workshop data analysis
Report with recommendation
Pilot
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10. 2 – Build Business Case Identify the key drivers for Cloud adoption
Decide at what level - IaaS / PaaS / SaaS
Indentify suitable applications or services
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SymetriQ Ltd.

11. 3 – Bring everybody on board
Create a project team that involves ALL key functions of your current IT function
Discuss things particularly with the network and security people
Create commonly understood project scope
Define clear roles & responsibilities
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12. 4 – Vendor due diligence Understand pricing & level of commitment
SLA and T&Cs
Can you get your data out again
Where is the data physically stored
Data Centre
Standards compliance (ISO2700x, N3)
Resilience
Cloud architecture & security aspects
What support are you entitled
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SymetriQ Ltd.

13. 5 – Cloud readiness Check your premises network connectivity
Available bandwidth
Latency
Resilience
Based on Step 2, assess your organisational resistance and where it comes from
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SymetriQ Ltd.

14. 5 – Cloud readiness (cont.)
Check with your ISVs about their licensing
Ideally on a month-on-month basis incl. support
No long-term commitments anymore
Scale up- and down
Ask your Cloud provider about SPLA for off-the-shelve applications (e.g. SharePoint)
Check long-term SW contracts (MS SA)
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SymetriQ Ltd.

15. 6 – Define operations Infrastructure Management
Who is responsible for regular maintenance
Who looks after patching and security
Monitoring – who defines, implements, gets alerts
Adapt your support processes / matrix
E.g. You, Cloud provider, Systems Integrator, MS
Have a DR plan in place
Ensure that proper backups are done
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SymetriQ Ltd.

16. SymetriQ Confidential
Why SymetriQ?
True ‘elastic cloud’ platform and business model
Guarantee of data location in UK
Local Presence
Secure Tier 3+ Datacentre
24/7 Telephone Support
Simple to use, powerful GUI
Granular, multi-tier billing engine
‘Enterprise Class’ Service Level Agreement
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17. Thank You!
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SymetriQ Ltd.