1. You Are HERE!

2. Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies

3. Underage drinking prevalence outcomes Targeted influencing factor outcomes

4. Clay Counts Strategies Reduce number of youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease

5. Binge Goal = 15.7% = target met 30 Day Use Goal = 25.8 = target met

6. Drinking trends… BINGE DRINKING 2012 Target : 15.7% 2011 Rate: 13.2% EXCEEDED GOAL! 30-DAY-USE 2012 Target: 25.8% 2011 Rate: 23.7% EXCEEDED GOAL! Project Success – multi-faceted approach Sessions for high-risk students School-wide activities Education Referrals

9. Questions?

10. Program and participant outcome data Extent of saturation Plotting your own strategies Breakdown of Strategies

12. Extent of Saturation

13. Extent of Saturation Clay Counts Version Why such HIGH media numbers?

14. Every 15 Minutes MAJOR EXPOSURE Special Edition of The Clay Center Dispatch who has a circulation of 6200 Every 15 Minutes is shown on Twin Valley Telephones local access channel which has 3800 subscribers News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners Participants, Parents, and Audience at Every 15 Minutes Event

15. *Saturation Patrol *Project SUCCESS *Media Campaign *Every 15 Minutes *Group presentations *Newsletters *Sticker Shock

16. Questions?

17. Most involved sectors Under-utilized sectors Community readiness/awareness shift Key leader support

18. Clay Counts Sectors USD 379 Law Enforcement Medical Civic Groups Volunteers Lions Club Youth Groups Parents School Board City/Co Gov Rotary Faith Community BPW

19. Youth serving organizations Sports Parent Meetings Faith- based youth mtgs

21. Key Leader Support Clay Center Police Chief Bill Robinson School Counselor Kristin Wright Health Administrator Dana Rickley Intial Coordinator Lisa Seley Community Prevention Specialist Jodie Biesner

22. Questions?

23. Impeding factors Continuing progress Lessons learned

24. Future Plans Sustainability Widening of Focus Increase Recognition of Clay Counts

25. Impeding Factors

26. Proudest Moments Culture of change Data Movement Collaboration and Support during Every 15 Minutes

43. Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies Thank you!