2. Non-Event Engagement
Peter Kremer Executive Director, Alumni Association Bellarmine University Stephanie Pieper Reilly Associate Director, Alumni Association

3. Learning Objectives
Describe how non-event engagement can be used to engage alumni who do not attend events but want a continued relationship with their alma mater.
Explain how non-event engagement can be a tool when limited in staff time and financial resources.
Identify specific examples of using non-event engagement in Alumni Relations.
Describe how non-event engagement can be used in outreach to specific alumni affinity groups.

4. Event Example for a Specific Affinity Group
____ alumni invited
____ alumni attended
____% alumni attended
____ hours staff time
$____ /person
Total Spent = $______

5. Event vs Non-Event: Former Awardees Reception
277 alumni invited
38 alumni / 70 total
13.7% attended
25 hours staff time
$30/person
Total Spent = $2,100
Saturday evening
277 alumni
277 alumni received a pin
100% engaged
5-10 hours staff time
$3.00/person
Total Spent = $831.00
NO Saturday evening

6. Events Have Their Place
2006
38 events
3,300 total attendees
935 individual alumni attended events
2014
114 events (200% growth)
11,007 total attendees (234% growth)
3,002 individual alumni attended (221% growth)

7. Event Growth
Went from offering mostly social events to offering events in these categories each year:
Social
Family
Networking
Service
Educational
Corporate
Spiritual
Expanding the number and types of events helped us grow the number of engaged alumni dramatically
2014 level off
Third, Third, Third Theory

8. The New Normal Busy, swamped, & overloaded? Full Social Calendars
3 C’s: Children, Commute, & Career
Social Media Keeps Us Connected
Used to need the Alumni Association for social calendar, to connect with classmates and to get campus news.
Youtility – Are we providing something useful and valuable?

9. Here’s Your Invite! You’re Invited! Wine & Cheese Social
Wednesday, January 16
@ 6:00pm
Location: Louisville
CHALLENGES:
Do you have a prior commitment?
Does your spouse/partner have a prior commitment?
Do you have children?
Do you live in Louisville?
Do you often work late?
Do you even want to attend this type of event?

10. Education Alumni Email & Social Media Campaign 278 alumni in 18 states
Impact
Engagement of New Alumni
Build University’s Brand
Expand Enrollment Pipeline
Update Alumni Info

11. Ursuline Outreach Bellarmine/Ursuline Merger in 1968
600 Ursuline Graduates
Impact
Engagement of New Alumni
Build University’s Brand
Outreach to Steward Donors

12. Italian for “strong voice.”
Voce Forte
That's VOH-chay
FOR-tay.
Italian for “strong voice.”
455 members
Monthly Communication
Annual Holiday Gift
Impact
Build University’s Brand
Keep Alumni Informed about Institutional Priorities
Expand the Enrollment Pipeline

13. Bellarmine Flags Nearly 250 sold to alumni in 14 states Impact
Engagement of New Alumni
Build University’s Brand
Outreach to Steward Donors
Update Alumni Info

14. Alumni Knight Network Launched in Feb 2016 Hosted by Graduway
1,163 Members
Impact
Engagement of New Alumni
Update Alumni Info
Career Development & Networking

15. Share Your Ideas or Experiences

16. More Ideas in Non-Event Engagement
Social Media
Class Notes
Alumni Wall in Bellarmine Centro
Business First Featuring Alumni

17. Derby Festival Run 100 alumni #runlikeaknight Don’t compete, partner!
Impact
Engagement of New Alumni
Build University’s Brand
Update Alumni Info

18. Alumni-Student Mentoring Program
Event based Mentoring Program but different enough that we see “non-event alumni” participating
1 on-campus event but the rest on their own time
Over 300 students each year receiving in-person, alumni mentoring
25% of the May 2016 class

19. Event Example for a Specific Affinity Group

20. Thank you for attending!
Please remember to complete the evaluation form of this session and turn it in to our moderator or at the conference registration desk. Enjoy the rest of the conference!