1. IEEE: 2013…and Beyond R9 Meeting Mexico City, Mexico 12 April 2012
Peter W. Staecker 2012 IEEE President-Elect

2. Topics for today IEEE: preliminaries
Priorities of the Board of Directors
Strategy
I am here to learn, not to lecture
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3. IEEE Vision
Be essential to the global technical community and to technical professionals everywhere, and…
Be universally recognized for the contributions of technology and of technical professionals in improving global conditions
We believe in collaboration and leveraging the power of one IEEE
We strive for excellence in everything we do
We align with global trends
We aim for simplicity
We focus for maximum impact
Be essential to the global technical community and to technical professionals everywhere, and be universally recognized for the contributions of technology and of technical professionals in improving global conditions.
Be relevant

4. IEEE Membership By Region 31 December 2011
R1 to 6 – 207,096
Updated with MGA’s numbers from year-end 2011.
Members make up only 7% of the potential member market of engineers and other technologists in IEEE’s fields of interest. So, there is great opportunity for continued and more rapid growth, especially with the flexible dues structure for emerging countries.
Retention of students in their first 5 years after graduation has become a key focus of IEEE as the total numbers of student members continues to rise.
R10 – 97,393
R8 – 76,322
R9 – 18,235
TOTAL MEMBERSHIP – 415,989 5

5. Observations… Membership continues to grow
Growth strongest in Regions 8-10
Geographic diversity, volunteer availability/participation are key strengths 6

6. IEEE and Region 9
Growing engagement with organizations, universities, members throughout the Region
Rapid growth at local level; thus far in 2012…
11 new Society Chapters formed
6 new Student Branches formed
3 new WIE affinity groups formed
Sections in Mexico and Columbia leading these efforts
Mexico’s members are responsible for 8 new Society chapters, WIE affinity groups, and Student Branches.
Colombia’s members are responsible for 6 new Society chapters, WIE affinity groups, and Student Branches.

7. Membership, while important, is not the only key to IEEE’s future
Products, services, intelligent proactive evolution will be determining factors as well.
But from members, come …
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8. …IEEE Volunteers Key to IEEE’s success
About 40,000 individuals serving the organization, in roles such as…
Local Section Chair
Associate editor of a Journal, etc
The volunteer effort is substantial
From the President/CEO to local Section Chairs, major decisions are made by volunteers
And the partnership with staff and members is important
Pros/Cons of volunteer model:
adds valuable diversity of thought, but
suffers from rapid turnover in population. 9

9. Topics for today IEEE: preliminaries
Priorities of the Board of Directors
Strategy
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10. IEEE: a Source of Technical Knowledge
Current relevance is rooted in IEEE being technically pertinent
Most successful when our fields of interest are important, economically and socially
Ability to adapt, expand into and— most importantly—become the leader in new technical fields is critical to IEEE’s future relevance 11

11. Priorities of the IEEE BoD
One year in extent, renewable
From Moshe Kam, to Gordon Day, to Peter Staecker, to…
Important Attribute: Continuity
Continuity of purpose
Continuity of execution
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12. 1. New Technical Areas
Ensure sustainable progress toward establishing IEEE’s leadership in important new technical areas (including the Smart Grid and selected areas within Life Sciences).
Gordon Day (&PS) will continue

13. 2. Digital Publishing (1EEE)
Develop and approve a plan to ensure that IEEE is at the forefront of digital publishing technology.
Gordon Day (&PS) will continue

14. 3. IEEE Conference Strategy
Develop and approve an IEEE Conference strategy – including protection of quality of IEEE publications.
Gordon Day (&PS) will continue

15. 4. Strategic Alliances
Develop collaborative strategic alliances with other associations and publishers (including exploration of new joint membership agreements and incorporation of new publications in Xplore.

16. 5. Member value:
Ensure that all members are engaged and find a professional home in IEEE
create a global strategic member development plan, particularly emphasizing practicing engineers/technologists and young professionals.
- Gordon Day (&PS) will continue

17. A most important aspect of Presidential Priorities:
Continuity of vision, purpose, and execution.
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18. Topics for today IEEE: preliminaries
Priorities of the Board of Directors
Strategy
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19. Some words about Strategy…
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20. Looking Forward: 2013…and beyond
Portfolio of technical, scientific interests
Personal medicine, entertainment engineering, and…
Significant membership, activities and leadership growth in Asia, Africa, Latin America
New modes of information delivery, dissemination
The disappearance of paper, the rise of mobile platforms, apps, avatars
Much more ‘virtual’, globally-connected organization
New organizational units, connecting members around the globe using new means of communication 21

21. Strategic Discussions
Old model:
Develop a document
Put it on the shelf
Repeat
New model:
Scenarios
Set Strategic Direction
Opportunistic Experiments
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22. Trends that change our strategy:
Open Access is changing from threat to reality...
Education: the virtual classroom?
Social media and dynamic social networks will disrupt membership model
Impact of the Cloud (big data) on content distribution
Companies like Factual and Northern Lights are redefining the business of data mining and knowledge
Standards development migrating from politically-driven to global business/technology–driven.
What’s next?
What are the implications?
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23. the Cloud, content distribution, …and beyond
Infrastructure as a service (Dropbox)
Platform as a service (Google Apps)
Software as a service (Office 365)
The Internet of Things
uniquely identifiable objects (things) and their virtual representations in an Internet-like structure …
The Singularity:
Humans in-the-loop changes to
Humans out-of-the loop
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24. How should IEEE respond?
These trends… …can also change our approaches to our current businesses
The knowledge business – with complementary & synergistic segments
Standards
Publications
Conferences
Education
Membership & Public Imperatives
How should IEEE respond?
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25. Scenarios, Boundary Conditions, & Choices
Scenarios (around transformation of content)
Content will be interactive
Content will be free
Content availability: all appropriate user interfaces
Distribution platforms will be owned by others
Boundary conditions:
all scenarios are moving targets
Strategic Choices:
Make/Buy
Radical Partnerships
What’s your vision?
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26. Next steps Define direction (goals) for future
Take actions that move towards goals
Follow/encourage other activities within IEEE that have strategic purpose/value
Develop and refine approach for subsequent years
We need your help
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27. Is technology moving too fast?
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28. What are your priorities?
Do they align with Priorities of the BoD?
How can you advance them in your local area?
What are your good ideas?
What support do you need? …
Do they support your strategy?
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29. Other thoughts (not part of the presentation)
We need to be comfortable with the growth of the organization
More emphasis on the practitioner
What is the highest hurdle for this effort?
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