1. BeAScout.org Pins, Leads, and Relative Performance
Circle Ten Council
BeAScout.org Pins, Leads, and Relative Performance

2. Circle Ten BeAScout.org Unit Pins
988 Active (displayed) BeAScout.org Pins as of May 1, 2017
437 (47%) in unit mode
Unit mode means that a member of the unit leadership, at some point in history, logged in and added unit-specific information to the pin through MYST
National Average: 36% in unit mode
Sam Houston Area Council (SHAC): 73% in unit mode
Impact – There is a strong correlation (not measured cause-effect) between the percent of pins in unit mode and the site-conversion, meaning that Councils with updated pins typically see more leads per visitor.

3. Online Registration and BeAScout.org Unit Pins
Pushing for updates – there is a strong push from the BSA to get councils and units to update their pins as the council rolls onto Online Registration.
Lead Limitations – leads are now collected ONLY for units that have updated their pin, creating further incentive for councils to get them updated.
Apply Now – units must update their pins in order to be able to activate the BeAScout/Online Registration Apply Now function.

4. Circle Ten Council BeAScout.org Leads
Heatmap of Leads per ZIP code
(not relative to zip-code population)
For 2016:
1,620 Leads
Most common age: 7
Most common grade: 1st
The top 5 districts account for 39% of the leads generated
Follow Up Stats:
48.2% are known to have been followed up with (slightly better than national averages).

5. BeAScout.org Site Traffic(1)
Statistic of interest: DFW, Chicago and Boston are underperforming the national average of 6.03% of Visitors resulting in a lead.
We need to focus energy on a robust marketing campaign that drives new customers (visitors) to this site.
More visitors results in more leads which ultimately drives membership growth.
Metro
Visitors To
Site
Bounce Rate
Pages / Visitor
Percentage of leads converting into members
Leads Generated
New York NY
64196
16.29%
4.68
7.72%
4953
Los Angeles CA
52319
15.85%
4.64
7.89%
4128
Washington DC
40149
13.59%
4.66
7.06%
2834
Dallas-Ft. Worth TX
37925
4.59
6.03%
2379
Chicago IL
37883
14.99%
4.58
6.09%
2307
Houston TX
36175
13.36%
4.36
7.24%
2618
Philadelphia PA
29127
13.66%
4.56
5.89%
1715
San Francisco-Oakland-San Jose CA
28303
15.05%
4.69
8.23%
2330
Atlanta GA
27741
16.08%
4.52
7.37%
2045
Boston MA
27380
16.86%
4.39
5.98%
1637
Data is for all of CY2016 by metro area, so DFW includes Longhorn Council & does not include all outlying areas

6. Lead Conversion to Membership
Circle Ten members from BeAScout.org : 436
Extra members if Circle Ten converted at the SHAC rate: 274
I think it would be perfectly reasonable for Circle Ten to be able to generate as much as an additional 1,000 members from BeAScout.org if they leveraged the same resources and effort as SHAC.
Council
Leads
Conversion Rate
Sam Houston*
2,222
61.6%
National Capital
2,145
39.3%
Grand Canyon
1,518
25.2%
Greater NY
1,456
19.6%
Longhorn
1,196
28.7%
Circle Ten
1,183
36.9%
*Note* - SHAC focuses heavily on recruiting through BeAScout.org, so they have nearly 2x the number of leads that Circle Ten does, and about as much as Circle Ten and Longhorn combined.