2. Agenda Fiscal Year End George Eastman Circle Program Update
FY19 Engagement Overview
Meliora Collective
ERIN

3. George Eastman Circle Program Update
Program Overview:
Total Dollars Raised since Inception: $92M
Total Dollars Raised in FY18: $8.8M
Member Count by Region:
Region
Count
Boston
237
Philadelphia
115
Chicago 80
Rochester
1683
Los Angeles 93
San Francisco
152
New York City
840
Washington, D.C.
211
MARTHA
*Numbers provided by Casey on 7/2

4. George Eastman Circle in Rochester
Total Member Count in Rochester: 1683
Number of Renewals: 262
Membership in Rochester
Constituent
# of Members
% of Members
Alumni
652
38.7%
Trustees 23
1.4%
Faculty/Staff
401
23.8%
Parents
271
16.1%
Students
0.0%
Friends
723
42.9%
MARTHA
*Numbers provided by Casey on 7/2
DISCUSSION POINTS:
How do we better engage members due to renew?
How do we engage potential members (acquisition)?

5. Rochester GEC Update Rochester FY `18 FY `17 Engagement 1,636 1,710
Go: Events
1,134
1,204
Give: Donate
1,560
1,603
Help: Volunteer
551
590
Connect
574
685
ERIN

6. GEC Engagement Update
Total number of events hosted July 1, 2017 – June 30, 2018: 561
Total number of unique attendees: 17,572
Total number of unique GEC member attendees: 2,264
Engaged 50% of membership worldwide
Total number of events hosted July 1, 2017 – June 30, 2018 in Rochester: 244
Total number of unique attendees in Rochester: 13,367
Total number of unique GEC member attendees in Rochester: 1,134
Engaged 67% of membership
Total number of GEC 10th Anniversary Celebrations: 11
Total number of unique attendees: 979
Total number of unique GEC members attendees: 588
ERIN
Size of membership = no longer able to accommodate 1:1 visits with each member
Purpose of engagement:
Making members feel included in University community = renewal/payment
DISCUSSION POINTS:
What is important for council members to hear and understand to be effective engagement volunteers?
What do we need to talk through?

7. Rochester Engagement Overview: FY19
19 days
George Eastman Circle Prospecting Reception
3/17/ /5/2019
15 days
George Eastman Circle Leadership Council National Call
3/1/ /15/2019
30 days
George Eastman Circle Council Meeting
3/1/ /31/2019
George Eastman Circle Family Celebration
4/25/2019
George Eastman Circle Council Meeting
George Eastman Circle Leadership Council National Call
George Eastman Circle Apperciation Reception
8/1/2018
11/14/2018
6/18/2019
ERIN
Prospecting Reception:
To engage George Eastman Circle members, particularly those currently up for renewal, as well as solicit George Eastman Circle open proposals, Leadership Annual Giving prospects and Rochester Loyal members.
GEC Celebration:
To steward and retain current George Eastman Circle members within a particular region in celebration of their annual commitment.
Day of Giving:
GEC Challenge was met – Raised $1.2M from 110 members
DISCUSSION POINTS:
Thoughts on engagement strategy?
Ideas for challenges/incentives for next year’s DOG?
Open to suggested locations
Day of Service
Holiday Celebration
Day of Giving
Garden Party
9/15/2018
11/30/2018
5/1/2019
6/18/2019
2018
Aug
Sep
Oct
Nov
Dec
2019
Feb
Mar
Apr
May
Jun
2019
Today
3 days
Meliora Weekend
10/4/ /7/2018

8. ERIN
University Symposium on Friday 10/5 – Ron Chernow
- Pulitzer Prize-winning author and writer of Alexander Hamilton, Ron Chernow, will speak on his recent biography and the New York Times best seller Grant, then sit down with President Richard Feldman at this year’s Presidential Symposium.
Eastman Presents: Pink Martini on 10/5
Keynote w/ Soledad O’Brien on 10/6
A Conversation w/ Michael Steele on 10/6
- He was elected lieutenant governor of Maryland in 2003, Michael Steele made history as the first African American elected to statewide office. He made history again with his subsequent chairmanship of the Republican National Committee in 2009.

9. Meliora Weekend: GEC Member Benefits
Volunteers in Partnership Reception on October 4
George Eastman Circle Dinner Reception on October 5
Dinner reception and special preview of Monet’s Waterloo Bridge exhibit. Cost is $25 per attendee.
George Eastman Circle Hospitality Reception on October 6
Enjoy food and music from 8:30 a.m. – 6:00 p.m.
George Eastman Circle Luncheon on October 6
New location in the Feldman Ballroom. Lunch runs from noon – 1:30 p.m.
MARTHA/ERIN

10. Immediate Next Steps Thank 10 current members based on list provided
Erin to council members preselected names for outreach
Participate in Meliora Weekend!
Attend an upcoming event:
GEC Appreciation Reception on November 14
University Holiday Party on November 30
Total number of renewals due: 262
Renewals account for over $3.5M
MARTHA/ERIN
Following meeting, Erin to:
meeting minutes and pre-selected names for stewardship outreach