1. Chapter 8 Negative Messages
Krizan Business Communication ©2005

2. What strategy is used for writing negative messages?
Chapter 8
What strategy is used for writing negative messages?
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

3. The indirect writing plan
Chapter 8
The indirect writing plan
Prepares receiver for negative news
Gives details concerning decision
Relates negative news
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

4. Krizan Business Communication ©2005
Chapter 8
Why should the sender of negative news use positive words for this type of message?
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

5. Krizan Business Communication ©2005
Chapter 8
Using positive words
Sets favorable tone
Makes message acceptable to receiver
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

6. Krizan Business Communication ©2005
Chapter 8
Why are receiver interests and benefits emphasized in negative messages?
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

7. The message goal is for the receiver to
Chapter 8
The message goal is for the receiver to
Agree with negative news
Accept decision as the best alternative
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

8. Explain the following statement:
Chapter 8
Explain the following statement:
“For effective communication of negative information, it is better to say what can be done rather than what cannot be done.”
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

9. Implying negative information:
Chapter 8
Implying negative information:
Softens bad news
Allows sender to present negative information in positive terms
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

10. Why should senders of bad news messages avoid apologies?
Chapter 8
Why should senders of bad news messages avoid apologies?
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005

11. Krizan Business Communication ©2005
Chapter 8
Apologies are avoided because they call further attention to the negative situation.
Chapter 8
Krizan Business Communication ©2005
Krizan Business Communication ©2005