1. Maria, Yoni, Adil and Philippe
MediClear
Maria, Yoni, Adil and
Philippe

2. Our Mission Total number of customers: 10
Mission: To create transparency in the health and wellness industry by providing healthcare consumers with information about costs previously inaccessible to them. Consumers will care because it will provide them with more knowledge about medical expenses, helping them save time and money.
TAM: People in the U.S
SAM: New York City

3. TBD TBD TBD TBD -People with no insurance -Middle Class with insurance
Customer Segments
-People with no insurance
-Middle Class with insurance
-People with dependents (elderly/children)
-Families
TBD
-GET: (See channels)
-KEEP: Continuous updates the the information
-Reliable Information
Doctors, Hospitals, Insurance Companies
Providing transparency about medical expenses
MVP - App targeted to NYC providing info
-Tell doctors/pharmacies to tell people
-TV ads (family shows eg. Jeopardy)
-Fundraisers
TBD
TBD
TBD

4. Customer Archetype Profiles
Mother, Middle Aged, Has insurance
Male, Middle Aged, Prone to bodily injury, Has insurance
Female, Single, Late 20s, Middle Class, Has insurance
Male, Just out of college, Living with parents, Looking for insurance
Single Father, Middle Class, Has insurance

5. Our Experience
We learned how unclear the medical industry is about their costs and ability. Some doctors can’t even help certain injuries when you visit them, but they still charge you for the visit. On the topic of health insurance, we learned that most health plans charge the same rate for every hospital that you go to, so we learned to target people with high deductible health plans. We also learned about the specific customers that we need to target.
Hypothesis - Here’s What We Thought:
We thought that most people are unhappy with the current system where they only find out the cost of the visits and procedures afterwards. We thought that they would be willing to pay for more information specific to each hospital/doctor’s office and insurance plan. For example the initial cost of the hospital, the amount insurance is willing to pay, and the quality of the service they are paying for, allowing customers to develop a better sense of a cost to quality ratio when deciding where to deal with specific injuries and procedures.
Experiments: Here’s What We Did
Results: Here’s What We Found

6. Any Questions?

7. Maria, Adil, Yoni and Philippe
MediClear
Maria, Adil, Yoni and
Philippe