1. 5 Ways Professional Engineers can be Marketers
Willis Turner, CAE CME CSE
@willisturner
#nspe15

3. 1. Develop Your Marketing Sense

5. 2. Give People Something to Talk About

8. Uber Promo Code txf4o
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12. 3. Use Social
The juice
is worth the squeeze!

14. 4. Guerilla Marketing

16. 11/11/2018

17. Group Exercise
Discuss ways to create gorilla marketing for the engineering profession
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19. 5. WORM

21. Internal & External Rewards
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24. Bonus: Storytelling

25. Story Telling Technique
Use Emotion
Customer Persona
Write to the Persona
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28. 5 Ways Engineers Can be Marketers
Bonus!

29. 5 Ways PEs Can Be Marketers
Willis Turner, CAE CME CSE
@willisturner
#nspe15