Energy Agency Iceland Small agency Few employees Huge task
Interactive Calculators Automatic service every time, everywhere Simple, reach more users with less info rather than few with to heavy and complicated information Usable tools on the Internet seem to spread by themselves if they work and give interesting info. Easy to monitor if they work with internet counting Popular calculators draw attention to other things provided by the Agency. User wants e.g. to compare cars and suddenly he is calculating different light bulbs
Interactive Calculators The calculators make it very easy to create updated and graphical material for presentations, brochures, leaflets and posters
Magic I will reduce the cost of fuel by 50% 3 times
If everyone in Iceland would make similar changes when they renew their vehicles. The effect would be the same as 100.000 electric vehicles. 150 million litres of oil 350.000 tons of CO 2
The secret behind trick 1 You can not change the price per liter of gasoline or diesel But…You can teach people that the actual product they buy at fuel stations are NOT liters….. It is DISTANCE or kilometers!
The secret behind trick 2 Transport has only one purpose To get people from A to B Most cars have more than one seat If you take two people from A to B in the same trip You reduce the cost per person by 50%
People are using the tools The year 2012 there were around 50 thousand people using the web page with around 300.000 hits. The agency has never advertised the page, you do not enter it by mistake and besides the interactive tools it is rather inactive page The only material on the page is energy efficiency and the total population of Iceland is only 315.000.