1. Location Based service
Match customer’s spatial search with retail location (timely unbounded, bi- directional control
Market Potential
Customer Potential
Defined in Geographical Area – Rapid Customer trust through social component
Use of social network
Performance Potential
Performance Tailored to local Peculiarities
Communication with specific group of customers

2. Location Based service – Key Task
Customer Acquisition
Facilitate matching process of specialized Supply and Demand
Attend to Impulsive consumer behavior
Build a Reputation
Performance maintenance and innovation
Support of specialized and High Quality Products

3. Location Based service – Competence
Networking competence Regional rootedness
Performance Oriented towards situational factors

4. Target group-based services
Market Potential
Customer potential
Specific customer requirement & individual purchase situation
Acquanting oneself with product characteristics . Eg – ingredients, origin, tolerability
Choosing Personalized information and services. Eg – obtainable product versions, additional offers
Performance Potential
Flexibly adaptable solution
Retailers positioned to attend highly diversified and complex consumer needs with a wide range of products
Retailers need both Technological and Process Competence

5. Target group-based services – Key Elements
Customer Retention
Communicate added value
Increase Cross-Sales
Establish Customer Partnership
Performance Innovation
Improved information and purchasing process

6. Target group-based services – Competence
Customer competence
Technological and process competence
Network customer knowledge ( information Competence)
Competence to attend to needs comprehensively (range of Products)
Coordination along with the supply chain