1. Describe economic systems.
1.1
Discuss the role of small business and entrepreneurship in the economy.
Describe economic systems.
Explain how economics is about making choices.
Discuss the role of economic indicators and business cycles.
Describe what entrepreneurs contribute to the economy.
Section 1.1 Entrepreneurship and the Economy

2. Small Business and Entrepreneurship
As an entrepreneur, you accept the risks and responsibilities of business ownership.
entrepreneur an individual who undertakes the creation, organization, and ownership of a business
Section 1.1 Entrepreneurship and the Economy

3. Small Business and Entrepreneurship
Creating and running a business venture requires a variety of skills.
venture - a new business undertaking that involves risk
Section 1.1 Entrepreneurship and the Economy

4. Small Business and Entrepreneurship
Starting a home-based business calls for entrepreneurship on the part of the owner.
entrepreneurship acting like an entrepreneur or having an entrepreneurial mind-set
entrepreneurial the process of recognizing an opportunity, testing it in the market, and gathering resources necessary to go into business
Approximately one in three households is involved in an entrepreneurial enterprise.
Section 1.1 Entrepreneurship and the Economy

5. Small Business and Entrepreneurship
Knowledge of economics contributes to an understanding of how entrepreneurs and customers interact.
economics the study of how people allocate scarce resources to fulfill their unlimited wants
An economic system includes a set of laws, institutions, and activities that guide economic decision making.
Section 1.1 Entrepreneurship and the Economy

6. All economic systems attempt to answer four basic questions.? ?
What goods and services should be produced?
What quantity of goods and services should be produced?
All economic systems attempt to answer four basic questions. ? ?
How should goods and services be produced?
For whom should goods and services be produced?
Section 1.1 Entrepreneurship and the Economy 6

7. The Free Enterprise System & The Profit Motive
Most democratic nations have a free enterprise system.
free enterprise system (also known as capitalism or market economy) an economic system in which people have the right to choose:
what products to buy
to own private property
to choose to start a business and compete with other businesses
Making a profit is a primary incentive of free enterprise.
profit - money that is left over after all expenses of running a business have been deducted from the income
Section 1.1 Entrepreneurship and the Economy

8. Competition
The role of competition is a key element in a market economy. It helps to ensure lower prices, as well as higher quality, better service and reputation.
market structure the nature and degree of competition among businesses operating in the same industry; market structure affects market price
Perfect competition is a market structure in which there are numerous buyers and sellers and no single buyer or seller can affect price.

9. The Free Enterprise System
The government may grant a temporary monopoly to an inventor.
monopoly a market structure in which a particular commodity has only one seller
Section 1.1 Entrepreneurship and the Economy

10. The Free Enterprise System
Under antitrust laws, some forms of oligopoly are illegal.
oligopoly a market structure in which there are just a few competing firms
Section 1.1 Entrepreneurship and the Economy

11. Think-Pair-Share
Turn to a partner and discuss the following question: What role does the profit motive and competition play in the free enterprise system? What is it’s impact on business? Random groups will be asked to share their answers.
3 Minutes

12. goods services Goods and Services
Goods and services are the products of our economic system.
goods tangible (or physical) products of our economic system that satisfy consumers’ wants and needs
services intangible (nonphysical) products that satisfy consumers’ wants and needs
goods
services
Section 1.1 Entrepreneurship and the Economy

13. Goods and Services
Entrepreneurs respond to consumers’ wants and needs with goods and services.
want something that you do not have to have for survival, but would like to have
need a basic requirement for survival
Section 1.1 Entrepreneurship and the Economy

14. Scarcity
The principle of scarcity means giving up one thing in order to have something else.
scarcity the difference between demand and supply; limited resources
Section 1.1 Entrepreneurship and the Economy

15. Supply and Demand Theory
In a free enterprise system, the price of a product is determined by demand.
demand the quantity of goods or services that consumer are willing and able to buy at various prices
Section 1.1 Entrepreneurship and the Economy

16. Supply and Demand Theory
The degree to which demand for a product is affected by its price is either governed by elastic demand or inelastic demand.
elastic demand situations in which a change in price creates a change in demand
inelastic demand situations in which a change in price has little or no effect on demand for products
Section 1.1 Entrepreneurship and the Economy

17. Supply and Demand Theory
Due to the law of diminishing marginal utility, even when a product’s price is low, people will not keep buying it indefinitely.
diminishing marginal utility the effect or law that establishes that price alone does not determine demand, and other factors, such as income, taste, and the amount of product already owned, play a role as well
Section 1.1 Entrepreneurship and the Economy

18. Supply and Demand Theory
supply the amount of goods or services that producers are willing to provide
Supply is continually shifting in the marketplace.
Supply and Demand Theory
high demand + short supply = prices go up.
heavy supply + short demand = prices go down.
Section 1.1 Entrepreneurship and the Economy

19. Supply and Demand Theory
Because supply and demand are continually shifting in the marketplace, the change creates surpluses, shortages, and equilibrium.
equilibrium the point at which consumers buy all of a product that is supplied; at this point, there is neither a surplus nor a shortage
Section 1.1 Entrepreneurship and the Economy

20. Economic Indicators and Business Cycles
There are four stages of the business cycle: growth, recession, depression, and recovery.
business cycle the general pattern of expansion and contraction that the economy goes through
Section 1.1 Entrepreneurship and the Economy

21. Check Your Understanding
1. What are some ways that entrepreneurs affect the economy?
2. What are some examples of elastic and inelastic goods and how do they differ?
3. Explain the relationship between cost and profit and supply and demand
Section 1.1 Entrepreneurship and the Economy

22. DECA Role Play Practice
Pick a partner.
Read the Role Play found on page 16.
Work as a team to create a presentation (focusing on the performance indicators).
Record your notes to be used in the presentation; will be collected for points.
Random group(s) will be called on to present.

23. Discuss the five components of the entrepreneurial start-up process.
1.2
Discuss the five components of the entrepreneurial start-up process.
Explain how to achieve business success.
Section 1.2 The Entrepreneurial Process

24. An idea plus a market equals an opportunity.
1.2
The entrepreneurial start-up process includes:
the entrepreneur
the environment
the opportunity
start-up resources
the organization
Section 1.2 The Entrepreneurial Process

25. The Entrepreneur
The five components of the entrepreneurial start-up process work together to create a new business.
The entrepreneur is the driving force of the start-up process. Entrepreneurs recognize opportunities and pull together the resources to exploit opportunities.
Section 1.2 The Entrepreneurial Process

26. Four Categories of Environmental Variables
The Environment
The nature of the environment
The availability of resources
Four Categories of Environmental Variables
Ways to realize value
Incentives to create new businesses
Nature – whether it is fast changing, stable, highly competitive, and so forth.
Availability such as skilled labor, start-up capital and sources of assistance.
Ways to realize such as favorable taxes, good markets, and supportive governmental policies.
Incentives to create new businesses such as enterprise zones, which are specifically designated areas of a community that provide tax benefits to new businesses locating there and grants for new product development.
Section 1.2 The Entrepreneurial Process 26

27. The Environment
New businesses seek enterprise zones that provide incentives.
enterprise zones specially designated areas of a community that provide tax benefits to new businesses locating there; communities may also provide grants for new product development
Section 1.2 The Entrepreneurial Process

28. Start-Up Resources
When entrepreneurs are ready to start up a new business, they must use creative talent to put together the necessary start-up resources.
start-up resources the capital, skilled labor, management expertise, legal and financial advice, facilities, equipment, and customers needed to start a business
A good opportunity can be turned into a business.
opportunity an idea that has commercial value
Section 1.2 The Entrepreneurial Process

29. The Organization
The fifth component of the start-up process is the execution of the new venture organization.
new venture organization the infrastructure or foundation that supports all the products, processes, and services of a new business
Section 1.2 The Entrepreneurial Process

30. The Facts About Business Failure
Most new businesses fail -
MYTH!!
The truth is more will succeed than fail % survive the first 2 years.
A business failure files Chapter 7 bankruptcy.
business failure a business that has stopped operating, with a loss to creditors, and one that no longer appears on the tax rolls
discontinuance a business that disappears from the tax rolls because it may be operating under a new name or because the owner has purposely discontinued in order to start a new business
A business that disappears from the tax rolls may be a failure or a discontinuance.
The latest statistics from the Small Business Administration (SBA) show that "two-thirds of new employer establishments survive at lease two years, and 44 percent survive at least four years." This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.
Article on the & Pitfalls to Startups -
Section 1.2 The Entrepreneurial Process

31. How Entrepreneurs Can Succeed
Plan and manage effectively
Assemble an expert team to execute the business concept
Test the opportunity in the marketplace
Recognize opportunity
Section 1.2 The Entrepreneurial Process 31

32. Check Your Understanding
1. What are the five components of the process of new venture creation?
2. How does an enterprise zone encourage new business?
3. Why shouldn’t discontinuances be counted as business failure?
Section 1.1 Entrepreneurship and the Economy