1. Institute For Software Excellence Make or Buy? A Value-Based Approach to TCO Analysis Dr. Nicole Radziwill James Madison University ISE09 – 8:00am Wednesday, May 26, 2010

2. Motivation The price of purchasing software is typically very low (<10%) compared to the how much it really costs – in total – to acquire and use a software product over its lifetime Even free software can be expensive! MacCormack, A. (2003). The true costs of software. Computerworld, 5/29/2003. http://www.computerworld.com/s/article/81590/The_True_Costs_of_Software?ta xonomyId=18&pageNumber=2 http://www.computerworld.com/s/article/81590/The_True_Costs_of_Software?ta xonomyId=18&pageNumber=2 2

3. Objectives Summarize the Total Cost of Ownership (TCO) concept Discuss the components of TCO Identify the limitations of a TCO analysis in the context of a real software selection problem Present a value-based extension of TCO analysis that helps you factor in other considerations that are useful in Make vs. Buy decisions 3

4. TCO Can Help Answer: Should we buy a Commercial Off-the- Shelf (COTS) solution and customize it? Should we build our software from scratch? Should we use open source software? Should we use Software-as-a-Service (SaaS)? 4

5. Components of TCO What costs can be associated with software development over a 3, 5 or 10- year maintenance cycle? 5

6. Components of TCO According to Capers Jones: Initial cost of building an application Cost of enhancing the app with new features Cost of repairing defects and bugs Cost of customer support Cost of refactoring Removal of error-prone modules Jones, C. (2007). Geriatric Issues of Aging Software. Crosstalk, Dec. 2007. 6

7. Components of TCO Cost to purchase software Cost to customize software Licenses for named or concurrent users Cost of infrastructure that software will run on: servers, network connections, network upgrades to support higher loads or number of transactions Staffing: training, maintenance, support, administration, incidental personnel COSTS OF QUALITY! 7

8. TCO Templates http://www.scribd.com/doc/16727390/TCO-for-Software-App-Template International Conference on Software Quality - ICSQ 09 8

9. Barriers to TCO Analysis Lack of relevant data (or inability to find appropriate and relevant data) Difficulty of determining the right costs to factor into the TCO calculation Difficulty of determining the TCO itself Organizational culture Irrelevance of analysis in certain situations Cf. Ellram, L. (1994). A Taxonomy of TCO Models. Journal of Business Logistics. 15(1), 171-192. 9

10. There are Alternatives… Multiple attribute utility theory (MAUT) Multi-objective programming Analytical hierarchy process (AHP) 10

11. But…. These methods can be complex, and are still based on costing… its hard to integrate qualitative concerns. Total Cost isnt always the only factor you need to consider. The most cost effective software might be really difficult to customize or maintain. How do you factor these considerations into your Make vs. Buy decision? 11

12. Context of the Problem A new observatory needs to select a database, a messaging system, a data processing system, and an asset management system Wants to select a cost-effective option that will yield the highest value over the 3-year lifetime of the construction project 12

13. 3D Total Cost of Ownership Three Dimensions are: –Priority of Selection Criteria/Requirements –% of criteria that can satisfied at each priority level –Relative TCO, which is Total Cost of Ownership (TCO) relative to the most expensive candidate for a subsystem We are looking for options with: –Ability to Satisfy all Observatory Requirements (100% through out-of- the-box functionality or customizations; selected subsystems MUST cross the 1.0 satisfiability line) –High Value (vertical lines indicate that we can satisfy many more requirements with only a small investment) –Lowest TCO (lines as far left as possible) Only Oracle DB, IBM Maximo asset management, and Platform data processing systems meet all three selection criteria Both JBoss and IBM MQ high value candidates for messaging system

14. Whats Needed for 3D TCO Prioritized requirements (examples have three levels of prioritization for COTS, four for software-from- scratch) Satisfiability: know what proportion of the requirements are satisfied at each priority level An estimate of TCO over a selected time horizon for each priority level (example uses 3 year TCO) Normalize all satisfiability estimates to LARGEST satisfiability Normalize all TCO estimates to LARGEST for each subsystem 14

15. International Conference on Software Quality - ICSQ 09 15

16. Saturday, May 31, 2014Footer goes here16 DATABASE MESSAGING (CMES) DATA PROCESSING (DPMS) ASSET MANAGEMENT (AM/OSM)

17. Saturday, May 31, 2014Footer goes here17 DATABASE MESSAGING (CMES) DATA PROCESSING (DPMS) ASSET MANAGEMENT (AM/OSM) Infor JBoss IBM MQ Kepler IFS RedHat JBPM Oracle IBM DB2 IBM Oracle AQ IBM Maximo Platform

19. Infor JBoss IBM MQ Kepler IFS RedHat JBPM Oracle IBM DB2 IBM Oracle AQ IBM Maximo Platform

20. Identifying Best Candidates Line should hit the top of the chart (indicating 100% satisfiability of requirements) Steep slope indicates that you get more requirements satisfied with just a little more investment in terms of TCO Line should be as far left as possible indicating lower TCOs 20