1. Corporate Culture
“We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
11/10/2018

2. 1. Definitions
“Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi
“The way we do things around here.”
Like music
Limits range of movement
Makes movement possible
Does NOT cause movement
11/10/2018

3. 2. Does culture matter? Impacts bottom line
Influences how we analyze & solve problems
Influences how organization responds to change.
Impacts employee motivation and customer satisfaction
11/10/2018

4. 3. Basic principles
Employees are at once the consequence, creators, and carriers of culture
Cultural values are reflected in a variety of ways (overt & subtle)
Culture changes but it does so slowly
Cultural values are necessarily few, because values inevitably conflict
11/10/2018

5. 4. Communicating the Culture
Objectives
Commitment to organizational goals
Move from the objective to the subjective
Use the culturation process
Link values to behaviors
Manage conflict through values
Manage information appropriately
Develop symbolic reminders
Tell the right stories
11/10/2018

6. 5. I-We-Them-It principle
I = treatment of individuals
We = treatment of the group
Them = treatment of the customer
It = how the company feels about what it does
11/10/2018

7. 6. Stated vrs. Unstated Culture
Stated Culture - The ideal state
Unstated Culture - The actual state
They are always disconnected.
The critical question is how disconnected the stated and unstated culture really are.
Stated
Unstated
11/10/2018