Profit Driven Business Analytics: A Practitioner

Profit Driven Business Analytics: A Practitioner
Profit Driven Business Analytics: A Practitioner?s Guide to Transforming Big Data into Added Value Wouter Verbeke, Cristian Bravo, Bart Baesens ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 39.99 Pages: 304.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques. 1

Anti-Money Laundering Transaction Monitoring Systems Implementation: Finding Anomalies
Derek Chau ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 39.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Banks & Banking Link: Effective transaction monitoring begins with proper implementation Anti-Money Laundering Transaction Monitoring Systems Implementation provides comprehensive guidance for bank compliance and IT personnel tasked with implementing AML transaction monitoring. Written by an authority on data integration and anti-money laundering technology, this book offers both high-level discussion of transaction monitoring concepts and direct clarification of practical implementation techniques. All transaction monitoring scenarios are composed of a few common elements, and a deep understanding of these elements is the critical factor in achieving your goal; without delving into actual code, this guide provides actionable information suitable for any AML platform or solution to help you implement effective strategies and ensure regulatory compliance for your organization. Transaction monitoring is increasingly critical to banking and business operations, and the effectiveness of any given solution is directly correlated to its implementation. This book provides clear guidance on all facets of AML transaction monitoring, from conception to implementation, to help you: Detect anomalies in the data Handle known abnormal behavior Comply with regulatory requirements Monitor transactions using various techniques Regulators all over the world are requiring banks and other companies to institute automated systems that combat money laundering. With many variables at play on both the transaction side and the solution side of the equation, a solid understanding of AML technology and its implementation is the most critical factor in successful detection. Anti-Money Laundering Transaction Monitoring Systems Implementation is an invaluable resource for those tasked with putting these systems in place, providing clear discussion and practical implementation guidance. 2

Machine Learning for Marketers: Hold the Math
Jim Sterne ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 39.99 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Marketing / General Link: Machine Learning for Marketers starts with an overview of marketing analytics over time to set the stage. It reviews how have we measured marketing from the start and moves through to analytics, before leaping into the unknown complexities of machine learning. The book will be replete with simple illustrations to clarify concepts, case studies of the few companies taking a giant leap forward and straight forward advice about how to navigate and thrive in these fast-moving waters. Topics covered include econometrics, web analytics, social media, and search engine optomization. The book will not teach marketers how to program, but rather how to utilize machine learning in a less technical capacity. Marketing professionals will want to buy this book in order to Speak intelligently about machine learning for marketing Figure out how machine learning can help Work with data scientists as subject matter experts Help their companies leverage leading edge tech for competitive advantage 3

Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models
Keith R. Holdaway, Duncan Irving ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 80.00 Pages: 384.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Energy Link: Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using the latest methods drawn from Big Data. Written by two geophysicists with a combined 30 years in the industry, this book shows you how to leverage continually maturing computational intelligence to gain deeper insight from specific exploration data. Case studies illustrate the value propositions of this alternative analytical workflow, and in-depth discussion addresses the many Big Data issues in geophysics and petrophysics. From data collection and context through real-world everyday applications, this book provides an essential resource for anyone involved in oil and gas exploration. Recent and continual advances in machine learning are driving a rapid increase in empirical modeling capabilities. This book shows you how these new tools and methodologies can enhance geophysical and petrophysical data analysis, increasing the value of your exploration data. Apply data-driven modeling concepts in a geophysical and petrophysical context Learn how to get more information out of models and simulations Add value to everyday tasks with the appropriate Big Data application Adjust methodology to suit diverse geophysical and petrophysical contexts Data-driven modeling focuses on analyzing the total data within a system, with the goal of uncovering connections between input and output without definitive knowledge of the system's physical behavior. This multi-faceted approach pushes the boundaries of conventional modeling, and brings diverse fields of study together to apply new information and technology in new and more valuable ways. Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models takes you beyond traditional deterministic interpretation to the future of exploration data analysis. 4

Analytics Factory: Solving the Number One Problem in Predictive Analytics
Adam Hughes, Max Roemer ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Boost efficiency and quality with an assembly line approach to data Analytics Factory presents a blueprint for building a successful analytics environment using a fresh approach to architecture. Based on the model of a traditional factory, the analytics factory positions your data as the product: incoming data flows through an inventory/preparation system, where it is sorted according to purpose and use; next, the data moves into production/packaging, where it is used for model building and analysis. Finally, your product is ready for distribution/deployment, and you deliver quality analytic reports that get results. Much like the manufacturing assembly line, the analytics factory model offers greater efficiency and multiple quality control checkpoints, while solving the ongoing challenge of realizing the full potential of business analytics. Analytics has come of age, but there is no commonly understood way to design and implement a suitable platform—until now. This book provides a workable model and a new approach to architecture to help you get the most out of your organization's data. Design and build a rapid model development environment Empower analytic action through revolutionary architecture Bring production level analytics into your organization Employ a factory model for data sorting, analysis, and deployment Data has come to business in a big way. The incoming stream is massive and never-ending, and the sheer depth and breath of its utility continues to work its way into every facet of the organization. Your organization's data is a goldmine of information, but to access that information, you need a reliable system that controls the flow and facilitates analysis. Analytics Factory gives you the blueprint for a comprehensive model development and deployment environment, with expert guidance on implementation. 5

A Practical Guide to Analytics for Governments: Using Big Data for Good
Marie Lowman ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 39.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Government & Business Link: Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. Big data and analytics are transforming industries across the board, and government can reap many of those same benefits by applying analytics to processes and programs already in place. From healthcare delivery and child well-being, to crime and program fraud, analytics can—in fact, already does—transform the way government works. This book shows you how analytics can be implemented in your own milieu: What is the downstream impact of new legislation? How can we make programs more efficient? Is it possible to predict policy outcomes without analytics? How do I get started building analytics into my government organization? The answers are all here, with accessible explanations and useful advice from an expert in the field. Analytics allows you to mine your data to create a holistic picture of your constituents; this model helps you tailor programs, fine-tune legislation, and serve the populace more effectively. This book walks you through analytics as applied to government, and shows you how to reap Big data's benefits at whatever level necessary. Learn how analytics is already transforming government service delivery Delve into the digital healthcare revolution Use analytics to improve education, juvenile justice, and other child-focused areas Apply analytics to transportation, criminal justice, fraud, and much more Legislators and policy makers have plenty of great ideas—but how do they put those ideas into play? Analytics can play a crucial role in getting the job done well. A Practical Guide to Analytics for Governments provides advice, perspective, and real-world guidance for public servants everywhere. 6

On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World
Karin M. Reed ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 27.99 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Humanities Category: Language/Linguistics Subject: LANGUAGE ARTS & DISCIPLINES / Public Speaking Link: The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens—being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond. Learn how to prepare for an on-camera appearance Tailor your presentation to on-camera demands Discover how the camera interprets wardrobe and body language Appear dynamic, confident, and engaged when the lens points your way The lens captures everything—the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence—even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing. 7

Strategies in Biomedical Data Science: Driving Force for Innovation
Jay A. Etchings ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 45.00 Pages: 464.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Medical Science Category: Medicine Subject: MEDICAL / Allied Health Services / General Link: An essential guide to healthcare data problems, sources, and solutions Strategies in Biomedical Data Science provides medical professionals with much-needed guidance toward managing the increasing deluge of healthcare data. Beginning with a look at our current top-down methodologies, this book demonstrates the ways in which both technological development and more effective use of current resources can better serve both patient and payer. The discussion explores the aggregation of disparate data sources, current analytics and toolsets, the growing necessity of smart bioinformatics, and more as data science and biomedical science grow increasingly intertwined. You'll dig into the unknown challenges that come along with every advance, and explore the ways in which healthcare data management and technology will inform medicine, politics, and research in the not-so-distant future. Real-world use cases and clear examples are featured throughout, and coverage of data sources, problems, and potential mitigations provides necessary insight for forward-looking healthcare professionals. Big Data has been a topic of discussion for some time, with much attention focused on problems and management issues surrounding truly staggering amounts of data. This book offers a lifeline through the tsunami of healthcare data, to help the medical community turn their data management problem into a solution. Consider the data challenges personalized medicine entails Explore the available advanced analytic resources and tools Learn how bioinformatics as a service is quickly becoming reality Examine the future of IOT and the deluge of personal device data The sheer amount of healthcare data being generated will only increase as both biomedical research and clinical practice trend toward individualized, patient-specific care. Strategies in Biomedical Data Science provides expert insight into the kind of robust data management that is becoming increasingly critical as healthcare evolves. 8

Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards
Naeem Siddiqi ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 33.99 Pages: 464.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Financial Link: A better development and implementation framework for credit risk scorecards Intelligent Credit Scoring presents a business-oriented process for the development and implementation of risk prediction scorecards. The credit scorecard is a powerful tool for measuring the risk of individual borrowers, gauging overall risk exposure and developing analytically driven, risk-adjusted strategies for existing customers. In the past 10 years, hundreds of banks worldwide have brought the process of developing credit scoring models in-house, while ‘credit scores' have become a frequent topic of conversation in many countries where bureau scores are used broadly. In the United States, the ‘FICO' and ‘Vantage' scores continue to be discussed by borrowers hoping to get a better deal from the banks. While knowledge of the statistical processes around building credit scorecards is common, the business context and intelligence that allows you to build better, more robust, and ultimately more intelligent, scorecards is not. As the follow-up to Credit Risk Scorecards, this updated second edition includes new detailed examples, new real-world stories, new diagrams, deeper discussion on topics including WOE curves, the latest trends that expand scorecard functionality and new in-depth analyses in every chapter. Expanded coverage includes new chapters on defining infrastructure for in-house credit scoring, validation, governance, and Big Data. Black box scorecard development by isolated teams has resulted in statistically valid, but operationally unacceptable models at times. This book shows you how various personas in a financial institution can work together to create more intelligent scorecards, to avoid disasters, and facilitate better decision making. Key items discussed include: Following a clear step by step framework for development, implementation, and beyond Lots of real life tips and hints on how to detect and fix data issues How to realise bigger ROI from credit scoring using internal resources Explore new trends and advances to get more out of the scorecard Credit scoring is now a very common tool used by banks, Telcos, and others around the world for loan origination, decisioning, credit limit management, collections management, cross selling, and many other decisions. Intelligent Credit Scoring helps you organise resources, streamline processes, and build more intelligent scorecards that will help achieve better results. 9

Economic Modeling in the Post Great Recession Era: Incomplete Data, Imperfect Markets
John E. Silvia, Azhar Iqbal, Sarah Watt House ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 60.00 Pages: 400.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Economics / General Link: Reality-based modeling for today's unique economic recovery Economic Modeling in the Post Great Recession Era presents a more realistic approach to modeling, using direct statistical applications to address the characteristics and trends central to current market behaviors. This book's unique focus on the reality of today's markets makes it an invaluable resource for students and practitioners seeking a comprehensive guide to more accurate forecasting. While most books treat the economy as if it were in a vacuum, building models around idealized or perception-biased behaviors, this book deals with the economy as it currently stands—in a state of recovery, limited by financial constraints, imperfect information, and lags and disparities in price movements. The authors identify how these characteristics impact various markets' behaviors, and quantify those behaviors using SAS as the primary statistical tool. Today's economy bears a number of unique attributes that usual modeling methods fail to consider. This book describes how to approach modeling based on real-world, observable data in order to make better-informed decisions in today's markets. Discover the three economic characteristics with the greatest impact on various markets Create economic models that mirror the current post-recession reality Adopt statistical methods that identify and adapt to structural breaks and lags Factor real-world imperfections into modeling for more accurate forecasting The past few years have shown a clear demarcation between policymakers' forecasts and actual outcomes. As the dust settles on the Great Recession, after-effects linger—and impact our current recovery in ways that diverge from past experience and theoretical expectations. Economic Modeling in the Post Great Recession Era provides comprehensive guidance grounded in reality for today's economic decision-makers. 10

Style and Statistics: The Art of Retail Analytics
Brittany Bullard ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 208.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Retailing Link: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry. 11

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
Gert H. N. Laursen, Jesper Thorlund ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 33.99 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now. 12

Credit Risk Analytics: Measurement Techniques, Applications, and Examples in SAS
Bart Baesens, Daniel Roesch, Harald Scheule ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 57.50 Pages: 512.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Banks & Banking Link: The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house models for credit risk management. Combining theory with practice, this book walks you through the fundamentals of credit risk management and shows you how to implement these concepts using the SAS credit risk management program, with helpful code provided. Coverage includes data analysis and preprocessing, credit scoring; PD and LGD estimation and forecasting, low default portfolios, correlation modeling and estimation, validation, implementation of prudential regulation, stress testing of existing modeling concepts, and more, to provide a one-stop tutorial and reference for credit risk analytics. The companion website offers examples of both real and simulated credit portfolio data to help you more easily implement the concepts discussed, and the expert author team provides practical insight on this real-world intersection of finance, statistics, and analytics. SAS is the preferred software for credit risk modeling due to its functionality and ability to process large amounts of data. This book shows you how to exploit the capabilities of this high-powered package to create clean, accurate credit risk management models. Understand the general concepts of credit risk management Validate and stress-test existing models Access working examples based on both real and simulated data Learn useful code for implementing and validating models in SAS Despite the high demand for in-house models, there is little comprehensive training available; practitioners are left to comb through piece-meal resources, executive training courses, and consultancies to cobble together the information they need. This book ends the search by providing a comprehensive, focused resource backed by expert guidance. Credit Risk Analytics is the reference every risk manager needs to streamline the modeling process. 13

SAS Data Analytic Development: Dimensions of Software Quality
Troy Martin Hughes ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 624.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Hard Science Category: Computing & IT Subject: COMPUTERS / Programming / General Link: Design quality SAS software and evaluate SAS software quality SAS Data Analytic Development is the developer’s compendium for writing better-performing software and the manager’s guide to building comprehensive software performance requirements. The text introduces and parallels the International Organization for Standardization (ISO) software product quality model, demonstrating 15 performance requirements that represent dimensions of software quality, including: reliability, recoverability, robustness, execution efficiency (i.e., speed), efficiency, scalability, portability, security, automation, maintainability, modularity, readability, testability, stability, and reusability. The text is intended to be read cover-to-cover or used as a reference tool to instruct, inspire, deliver, and evaluate software quality. A common fault in many software development environments is a focus on functional requirements—the what and how—to the detriment of performance requirements, which specify instead how well software should function (assessed through software execution) or how easily software should be maintained (assessed through code inspection). Without the definition and communication of performance requirements, developers risk either building software that lacks intended quality or wasting time delivering software that exceeds performance objectives—thus, either underperforming or gold-plating, both of which are undesirable. Managers, customers, and other decision makers should also understand the dimensions of software quality both to define performance requirements at project outset as well as to evaluate whether those objectives were met at software completion. As data analytic software, SAS transforms data into information and ultimately knowledge and data-driven decisions. Not surprisingly, data quality is a central focus and theme of SAS literature; however, code quality is far less commonly described and too often references only the speed or efficiency with which software should execute, omitting other critical dimensions of software quality. SAS® software project definitions and technical requirements often fall victim to this paradox, in which rigorous quality requirements exist for data and data products yet not for the software that undergirds them. By demonstrating the cost and benefits of software quality inclusion and the risk of software quality exclusion, stakeholders learn to value, prioritize, implement, and evaluate dimensions of software quality within risk management and project management frameworks of the software development life cycle (SDLC). Thus, SAS Data Analytic Development recalibrates business value, placing code quality on par with data quality, and performance requirements on par with functional requirements. 14

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos
Kelly A. McGuire ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 432.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & To Link: Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you. 15

Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics
Tho H. Nguyen ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 240.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective; with analytics running inside a database where the data reside, everyday analytical processes become streamlined and more efficient. This book shows you what analytics is, what it can do, and how you can integrate old and new technologies to get more out of your data. Case studies and examples illustrate real-world scenarios in which an optimized analytics system revolutionized an organization's business. Using in-database and in-memory analytics along with Hadoop, you'll be equipped to improve performance while reducing processing time from days or weeks to hours or minutes. This more strategic approach uncovers the opportunities hidden in your data, and the detailed guidance to optimal data management allows you to break through even the biggest data challenges. With data coming in from every angle in a constant stream, there has never been a greater need for proactive and agile strategies to overcome these struggles in a volatile and competitive economy. This book provides clear guidance and an integrated strategy for organizations seeking greater value from their data and becoming leaders and innovators in the industry. Streamline analytics processes and daily tasks Integrate traditional tools with new and modern technologies Evolve from tactical to strategic behavior Explore new analytics methods and applications The depth and breadth of analytics capabilities, technologies, and potential makes it a bottomless well of insight. But too many organizations falter at implementation—too much, not enough, or the right amount in the wrong way all fail to deliver what an optimized and integrated system could. Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows you how to create the system your organization needs to dramatically improve performance, increase profitability, and drive innovation at all levels for the present and future. 16

Next Generation Demand Management: People, Process, Analytics, and Technology
Charles W. Chase ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth. 17

Visual Six Sigma: Making Data Analysis Lean
Ian Cox, Marie A. Gaudard, Mia L. Stephens ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 45.00 Pages: 576.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Streamline data analysis with an intuitive, visual Six Sigma strategy Visual Six Sigma provides the statistical techniques that help you get more information from your data. A unique emphasis on the visual allows you to take a more active role in data-driven decision making, so you can leverage your contextual knowledge to pose relevant questions and make more sound decisions. You'll learn dynamic visualization and exploratory data analysis techniques that help you identify occurrences and sources of variation, and the strategies and processes that make Six Sigma work for your organization. The Six Sigma strategy helps you identify and remove causes of defects and errors in manufacturing and business processes; the more pragmatic Visual approach opens the strategy beyond the realms of statisticians to provide value to all business leaders amid the growing need for more accessible quality management tools. See where, why, and how your data varies Find clues to underlying behavior in your data Identify key models and drivers Build your own Six-Sigma experience Whether your work involves a Six Sigma improvement project, a design project, a data-mining inquiry, or a scientific study, this practical breakthrough guide equips you with the skills and understanding to get more from your data. With intuitive, easy-to-use tools and clear explanations, Visual Six Sigma is a roadmap to putting this strategy to work for your company. 18

Warranty Fraud Management: Reducing Fraud and Other Excess Costs in Warranty and Service Operations
Matti Kurvinen, Ilkka T?yryl?, D. N. Prabhakar Murthy ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 400.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Hard Science Category: Computing & IT Subject: COMPUTERS / Databases / Data Mining Link: Cut warranty costs by reducing fraud with transparent processes and balanced control Warranty Fraud Management provides a clear, practical framework for reducing fraudulent warranty claims and other excess costs in warranty and service operations. Packed with actionable guidelines and detailed information, this book lays out a system of efficient warranty management that can reduce costs without upsetting the customer relationship. You'll dig into the whole spectrum of warranty fraud, from simple sloppy procedures to systematic organized crime, and get to know the fraudulent parties, the victims, as well as the objectives and methods of the fraudulent activities in different scenarios. You'll learn how to implement controls to detect and reduce fraudulent claims and decrease the overall warranty costs. The impact of fraudulent claims is plainly spelled out alongside detailed descriptions of typical symptoms and process gaps present in diverse companies. A comprehensive, multi-modal framework for robust warranty management is presented as a template for revamping your own company's strategy. Fraudulent warranty claims occupy an estimated 3-15 percent of the average company's warranty costs, which generally average between 1-4 percent of sales. Many companies are unaware of the issue or struggle to take action against the claims for fear of upsetting business partners, or because they lack tangible evidence. This book details a robust warranty control framework that institutes transparency and control over the whole warranty chain—supporting the process far beyond just fraud reduction. Understand the different actors (customers, sales channels, service agents, warranty providers, etc.) and different forms of warranty fraud Uncover issues in your company's warranty processes Learn methods to detect and prevent fraudulent activities Implement a robust system of warranty cost control Warranty fraud is a major cost-control issue for most companies, but the sensitive nature of the topic leaves most reluctant to share their experiences and divulge their strategies. Warranty Fraud Management brings warranty fraud out into the open, and provides a clear, actionable framework for cost-savings through fraud reduction. 19

Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain
Robert A. Davis ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 33.99 Pages: 320.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Remove built-in supply chain weak points to more effectively balance supply and demand Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points built into their inventory systems. Beginning with a thorough examination of Just in Time, Efficient Consumer Response, and Collaborative Forecasting, Planning, and Replenishment, this book walks you through the mathematical shortcuts set up in your management system that prevent you from attaining supply chain excellence. This expanded second edition includes new coverage of inventory performance, business verticals, business initiatives, and metrics, alongside case studies that illustrate how optimized inventory and replenishment delivers results across retail, high-tech, men's clothing, and food sectors. Inventory optimization allows you to avoid out-of-stock situations without impacting the bottom line with excessive inventory maintenance. By keeping just the right amount of inventory on hand, your company is better able to meet demand without sacrificing the cost-effectiveness of other supply chain strategies. The trick, however, is determining "just the right amount"—and this book provides the background and practical guidance you need to do just that. Examine the major supply chain strategies of the last 30 years Remove the shortcuts that prohibit supply chain excellence Optimize your supply/demand balance in any vertical Overcome systemic weaknesses to strengthen the bottom line Inventory optimization is benefitting companies around the world, as exemplified here by case studies involving Matas, PWT, Wistron, and Amway. When inefficiencies are built into the system, it's only smart business to identify and remove them—and implement a new streamlined process that runs like a well-oiled machine. Demand-Driven Inventory Optimization and Replenishment is an essential resource for exceptional supply chain management. 20

Business Forecasting: Practical Problems and Solutions
Michael Gilliland, Len Tashman, Udo Sglavo ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 416.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Forecasting Link: A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influential literature into a single, comprehensive reference for forecast modeling and process improvement. It is packed with provocative ideas from forecasting researchers and practitioners, on topics including accuracy metrics, benchmarking, modeling of problem data, and overcoming dysfunctional behaviors. Its coverage includes often-overlooked issues at the forefront of research, such as uncertainty, randomness, and forecastability, as well as emerging areas like data mining for forecasting. The articles present critical analysis of current practices and consideration of new ideas. With a mix of formal, rigorous pieces and brief introductory chapters, the book provides practitioners with a comprehensive examination of the current state of the business forecasting field. Forecasting performance is ultimately limited by the 'forecastability' of the data. Yet failing to recognize this, many organizations continue to squander resources pursuing unachievable levels of accuracy. This book provides a wealth of ideas for improving all aspects of the process, including the avoidance of wasted efforts that fail to improve (or even harm) forecast accuracy. Analyzes the most prominent issues in business forecasting Investigates emerging approaches and new methods of analysis Combines forecasts to improve accuracy Utilizes Forecast Value Added to identify process inefficiency The business environment is evolving, and forecasting methods must evolve alongside it. This compilation delivers an array of new tools and research that can enable more efficient processes and more accurate results. Business Forecasting provides an expert's-eye view of the field's latest developments to help you achieve your desired business outcomes. 21

The Patient Revolution: How Big Data and Analytics Are Transforming the Health Care Experience
Krisa Tailor ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Hard Science Category: Computing & IT Subject: COMPUTERS / Databases / Data Mining Link: In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience economy, patients will shift to being empowered consumers who are active participants in their own care. Tailor explores this shift by creating a vision for a newly designed health care system that's focused on both sickness and wellness, and is driven by data and analytics. The new system seamlessly integrates health into our daily lives, and delivers care so uniquely personalized that no two people are provided identical treatments. Connected through data, everyone across the health care ecosystem, including clinicians, insurers, and researchers, will be able to meet individuals wherever they are in their health journey to reach the ultimate goal of keeping people healthy. The patient revolution has just begun and an exciting journey awaits us. Praise for the patient revolution "A full 50% of the US population has at least one chronic disease that requires ongoing monitoring and treatment. Our current health care system is woefully inadequate in providing these individuals with the treatment and support they need. This disparity can only be addressed through empowering patients to better care for themselves and giving providers better tools to care for their patients. Both of those solutions will require the development and application of novel technologies. In Krisa Tailor's book The Patient Revolution, a blueprint is articulated for how this could be achieved, culminating in a vision for a learning health system within 10 years." —Ricky Bloomfield, MD, Director, Mobile Technology Strategy; Assistant Professor, Duke Medicine "In The Patient Revolution, Krisa Tailor astutely points out that 80% of health is impacted by factors outside of the health care system. Amazon unfortunately knows more about our patients than we do. The prescriptive analytics she describes will allow health care providers to use big data to optimize interventions at the level of the individual patient. The use of analytics will allow providers to improve quality, shape care coordination, and contain costs. Advanced analytics will lead to personalized care and ultimately empowered patients!" —Linda Butler, MD, Vice President of Medical Affairs/Chief Medical Officer/Chief Medical Information Officer, Rex Healthcare "The Patient Revolution provides a practical roadmap on how the industry can capture value by making health and care more personalized, anticipatory, and intuitive to patient needs." —Ash Damle, CEO, Lumiata "Excellent read. For me, health care represents a unique economy—one focused on technology, but requiring a deep understanding of humanity. Ms. Tailor begins the exploration of how we provide care via the concepts of design thinking, asking how we might redesign care with an eye toward changing the experience. She does an excellent job deconstructing this from the patient experience. I look forward to a hopeful follow-up directed at changing the provider culture." —Alan Pitt, MD, Chief Medical Officer, Avizia "Whether you're a health care provider looking to gain an understanding of the health care landscape, a health data scientist, or a seasoned business pro, you'll come away with a deeper, nuanced understanding of today's evolving health care system with this book. Krisa Tailor ties together—in a comprehensive, unique way—the worlds of health care administration, clinical practice, design thinking, and business strategy and innovation." —Steven Chan, MD, MBA, University of California, Davis 22

Trade-Based Money Laundering: The Next Frontier in International Money Laundering Enforcement
John A. Cassara ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 45.00 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Auditing Link: Uncover the financial fraud that funds terrorist organizations Trade-Based Money Laundering is an authoritative examination of this burgeoning phenomenon, now coming under scrutiny in the War on Terror. This book walks you through the signs and patterns of trade-based money laundering (TBML) to help you recognize it when it occurs, and shows you how data and analytics can be used to detect it. You'll learn the common value transfer techniques including invoice fraud, over-and-under invoicing, and misrepresentation, and learn why analytic detection systems have yet to be implemented despite the existence of copious data. Case studies from around the world highlight the real-life implications of the concepts and processes presented in the text, giving you a first-hand view of the mechanisms at work inside this expanding illegal market. Trade-based money laundering uses trade to convert large quantities of illicit cash into less conspicuous assets or commodities to evade financial transparency laws and regulations. As an ideal funding mechanism for terrorist groups, the practice is getting more attention even as it increases in scale and spread. This book takes you deep inside TBML to better arm you against its occurrence. Learn the typical value transfer techniques of TBML Examine case studies detailing international examples Discover why institutions have failed to implement detection systems Explore ways in which analytics can identify TBML According to the U.S. State Department, TBML has reached staggering proportions in recent years, and is considered by many to be the next frontier of international money laundering enforcement. Trade-Based Money Laundering gives you a battle plan, with expert insight and real-world guidance. 23

Too Big to Ignore: The Business Case for Big Data
Phil Simon ISBN: Form: Paperback Pub date: Edition: 1 Price: GBP 16.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals. 24

Hotel Pricing in a Social World: Driving Value in the Digital Economy
Kelly A. McGuire ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 352.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Hospitality, Travel & To Link: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive. 25

Agile by Design: An Implementation Guide to Analytic Lifecycle Management
Rachel Alt-Simmons ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, Agile by Design equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives—and the needs of your projects and team. Lifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world. Gain an understanding of the principles, processes, and practices associated with effective analytic lifecycle management Discover techniques that will enable you to successfully initiate, plan, and execute analytic development projects with an eye for the opportunity to engage agile methodologies Understand agile development frameworks Identify which agile methodologies are best for different frameworks—and how to apply them throughout the analytic development lifecycle With analytics becoming increasingly important in today's business world, you need to understand and apply agile methodologies in order to meet rising standards of efficiency and effectiveness. Agile by Design is the perfect reference for project managers, CFOs, IT managers, and marketing managers who want to cultivate a relevant, forward-thinking lifecycle management style. 26

Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection Bart Baesens, Veronique Van Vlasselaer, Wouter Verbeke ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 400.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Hard Science Category: Computing & IT Subject: COMPUTERS / Databases / Data Mining Link: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence. 27

Mobile Learning: A Handbook for Developers, Educators, and Learners
Scott McQuiggan, Jamie McQuiggan, Jennifer Sabourin, Lucy Kosturko ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 400.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Education Subject: EDUCATION / Distance & Online Education Link: Explore the game-changing technology that allows mobile learning to effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators and Learners provides research-based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Twenty-first century students require twenty-first century technology, and mobile devices provide new and effective ways to educate children. But with new technologies come new challenges—therefore, this handbook presents a comprehensive look at mobile learning by synthesizing relevant theories and drawing practical conclusions for developers, educators, and students. Mobile devices—in ways that the laptop, the personal computer, and netbook computers have not—present the opportunity to make learning more engaging, interactive, and available in both traditional classroom settings and informal learning environments. From theory to practice, Mobile Learning explores how mobile devices are different than their technological predecessors, makes the case for developers, teachers, and parents to invest in the technology, and illustrates the many ways in which it is innovative, exciting, and effective in educating K-12 students. Explores how mobile devices can support the needs of students Provides examples, screenshots, graphics, and visualizations to enhance the material presented in the book Provides developers with the background necessary to create the apps their audience requires Presents the case for mobile learning in and out of classrooms as early as preschool Discusses how mobile learning enables better educational opportunities for the visually impaired, students with Autism, and adult learners. If you're a school administrator, teacher, app developer, or parent, this topical book provides a theoretical, well-researched discussion of the pedagogical theory and mobile learning, as well as practical advice in setting up a mobile learning strategy. 28

Financial Institution Advantage and the Optimization of Information Processing
Sean C. Keenan ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 45.00 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: A PROVEN APPROACH FOR CREATING and IMPLEMENTING EFFECTIVE GOVERNANCE for DATA and ANALYTICS Financial Institution Advantage and the Optimization of Information Processing offers a key resource for understanding and implementing effective data governance practices and data modeling within financial organizations. Sean Keenan—a noted expert on the topic—outlines the strategic core competencies, includes best practices, and suggests a set of mechanisms for self-evaluation. He shows what it takes for an institution to evaluate its information processing capability and how to take the practical steps toward improving it. Keenan outlines the strategies and tools needed for financial institutions to take charge and make the much-needed decisions to ensure that their firm's information processing assets are effectively designed, deployed, and utilized to meet the strict regulatory guidelines. This important resource is filled with practical observations about how information assets can be actively and effectively managed to create competitive advantage and improved financial results. Financial Institution Advantage and the Optimization of Information Processing also includes a survey of case studies that highlight both the positive and less positive results that have stemmed from institutions either recognizing or failing to recognize the strategic importance of information processing capabilities. 29

Unleashing Your Inner Leader: An Executive Coach Tells All
Vickie Bevenour ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Leadership Link: Leverage your brand of leadership for maximum results Unleashing Your Inner Leader: Executive Coach Tells All presents the premise that there is a powerful leader inside each of us. The focus is on real life exercises and case studies to help you discover, release, and leverage your inner leader: to reach heights in your career that you never thought possible. The book discusses the individual’s impact on the organization and which professional behaviors most frequently demonstrate leadership competencies. Conduct a “forensic intervention” to find out what is going awry in your professional development, or what has gone wrong in the past, and craft a strategy to overcome obstacles, gain unmistakable clarity about yourself, and focus your abilities to match organizational needs. Great leaders start their assessments from the inside out, and their passion is so strong that it permeates their organizations and builds the culture, regardless of rank. They inspire their teams by sharing the spotlight and encouraging coworkers to excel, operating with clean authenticity to maximize results. Unleashing Your Inner Leader helps you recognize where you fall on the leadership spectrum, and provides practical advice for shaping your brand of leadership to capitalize on your authentic capability and potential. You’ll find expert insight as an executive business coach guides you to: Evaluate your strengths, values, and personal impact to craft a vision for the world around you Discover what’s holding you back from maximum effectiveness Tap into your undiscovered potential, and inspire your team to excellence Recognize what it will take to move you and your organization to the next level It is often very difficult for leaders to see their own greatness, unlock it, and use it in a practical way to get results. Be the spark that ignites your team, and steer your own development toward becoming an impactful leader with Unleashing Your Inner Leader. 30

Data-Driven Healthcare: How Analytics and BI are Transforming the Industry
Laura B. Madsen ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 45.00 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Information Management Link: Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management a reality. Despite the potential for growth, many in the industry and government are questioning the value of data in health care, wondering if it's worth the investment. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry tackles the issue and proves why BI is not only worth it, but necessary for industry advancement. Healthcare BI guru Laura Madsen challenges the notion that data have little value in healthcare, and shows how BI can ease regulatory reporting pressures and streamline the entire system as it evolves. Madsen illustrates how a data-driven organization is created, and how it can transform the industry. Learn why BI is a boon to providers Create powerful infographics to communicate data more effectively Find out how Big Data has transformed other industries, and how it applies to healthcare Data-Driven Healthcare: How Analytics and BI are Transforming the Industry provides tables, checklists, and forms that allow you to take immediate action in implementing BI in your organization. You can't afford to be behind the curve. The industry is moving on, with or without you. Data-Driven Healthcare: How Analytics and BI are Transforming the Industry is your guide to utilizing data to advance your operation in an industry where data-fueled growth will be the new norm. 31

Understanding the Predictive Analytics Lifecycle
Alberto Cordoba ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 240.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide. 32

Predictive Analytics for Human Resources
Jac Fitz-enz, John Mattox, II ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 176.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way. 33

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics
Evan Stubbs ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 232.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed. 34

Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments Gene Pease, Barbara Beresford, Lew Walker ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 320.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and Development is an 80 billion-dollar industry, and every valuable employee represents a sizable investment on the part of your company. To keep your business moving forward, effective management of human capital is crucial. It generates plenty of data, and deep analysis of this data helps you provide feedback and make adjustments to capitalize on the combined knowledge, skills, and creativity of your workers. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments provides a guidebook for collecting, organizing, and analyzing the data surrounding human capital so you can make the most of your employees' potential. Use predictive analysis to optimize human capital investments Learn effective study design and alignment Get the tools you need for measurement, surveys, and analysis Decide what to measure and how to measure it Outline your company's current and future analytics technology needs Map data sources, and overcome barriers to data collection Authors Gene Pease, Bonnie Beresford, and Lew Walker provide case studies in which major companies applied human capital analytics to guide people decisions, and expand upon the role of analytics in Learning and Development. Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments is an essential guide to 21st century human resources and management practices, and can keep you from squandering your company's most valuable resource. 35

Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners
Jared Dean ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Hard Science Category: Computing & IT Subject: COMPUTERS / Databases / Data Mining Link: With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole. 36

Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models Keith Holdaway ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 384.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Energy Link: Use big data analytics to efficiently drive oil and gas exploration and production Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied to the oil and gas industry. Including a compendium of specific case studies, the book underscores the acute need for optimization in the oil and gas exploration and production stages and shows how data analytics can provide such optimization. This spans exploration, development, production and rejuvenation of oil and gas assets. The book serves as a guide for fully leveraging data, statistical, and quantitative analysis, exploratory and predictive modeling, and fact-based management to drive decision making in oil and gas operations. This comprehensive resource delves into the three major issues that face the oil and gas industry during the exploration and production stages: Data management, including storing massive quantities of data in a manner conducive to analysis and effectively retrieving, backing up, and purging data Quantification of uncertainty, including a look at the statistical and data analytics methods for making predictions and determining the certainty of those predictions Risk assessment, including predictive analysis of the likelihood that known risks are realized and how to properly deal with unknown risks Covering the major issues facing the oil and gas industry in the exploration and production stages, Harness Big Data with Analytics reveals how to model big data to realize efficiencies and business benefits. 37

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications
Bart Baesens ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities. 38

Bank Fraud: Using Technology to Combat Losses
Revathi Subramanian ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 192.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Finance Link: Learn how advances in technology can help curb bank fraud Fraud prevention specialists are grappling with ever-mounting quantities of data, but in today's volatile commercial environment, paying attention to that data is more important than ever. Bank Fraud provides a frank discussion of the attitudes, strategies, and—most importantly—the technology that specialists will need to combat fraud. Fraudulent activity may have increased over the years, but so has the field of data science and the results that can be achieved by applying the right principles, a necessary tool today for financial institutions to protect themselves and their clientele. This resource helps professionals in the financial services industry make the most of data intelligence and uncovers the applicable methods to strengthening defenses against fraudulent behavior. This in-depth treatment of the topic begins with a brief history of fraud detection in banking and definitions of key terms, then discusses the benefits of technology, data sharing, and analysis, along with other in-depth information, including: The challenges of fraud detection in a financial services environment The use of statistics, including effective ways to measure losses per account and ROI by product/initiative The Ten Commandments for tackling fraud and ways to build an effective model for fraud management Bank Fraud offers a compelling narrative that ultimately urges security and fraud prevention professionals to make the most of the data they have so painstakingly gathered. Such professionals shouldn't let their most important intellectual asset—data—go to waste. This book shows you just how to leverage data and the most up-to-date tools, technologies, and methods to thwart fraud at every turn. 39

Economic and Business Forecasting: Analyzing and Interpreting Econometric Results
John E. Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, Sam Bullard ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 382.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: Discover the secrets to applying simple econometric techniques to improve forecasting Equipping analysts, practitioners, and graduate students with a statistical framework to make effective decisions based on the application of simple economic and statistical methods, Economic and Business Forecasting offers a comprehensive and practical approach to quantifying and accurate forecasting of key variables. Using simple econometric techniques, author John E. Silvia focuses on a select set of major economic and financial variables, revealing how to optimally use statistical software as a template to apply to your own variables of interest. Presents the economic and financial variables that offer unique insights into economic performance Highlights the econometric techniques that can be used to characterize variables Explores the application of SAS software, complete with simple explanations of SAS-code and output Identifies key econometric issues with practical solutions to those problems Presenting the "ten commandments" for economic and business forecasting, this book provides you with a practical forecasting framework you can use for important everyday business applications. 40

The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions
Phil Simon ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 240.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Category: Subject: COMPUTERS / Data Visualization Link: The era of Big Data as arrived, and most organizations are woefully unprepared. Slowly, many are discovering that stalwarts like Excel spreadsheets, KPIs, standard reports, and even traditional business intelligence tools aren't sufficient. These old standbys can't begin to handle today's increasing streams, volumes, and types of data. Amidst all of the chaos, though, a new type of organization is emerging. In The Visual Organization, award-winning author and technology expert Phil Simon looks at how an increasingly number of organizations are embracing new dataviz tools and, more important, a new mind-set based upon data discovery and exploration. Simon adroitly shows how Amazon, Apple, Facebook, Google, Twitter, and other tech heavyweights use powerful data visualization tools to garner fascinating insights into their businesses. But make no mistake: these companies are hardly alone. Organizations of all types, industries, sizes are representing their data in new and amazing ways. As a result, they are asking better questions and making better business decisions.Rife with real-world examples and case studies, The Visual Organization is a full-color tour-de-force. 41

Business Intelligence and the Cloud: Strategic Implementation Guide
Michael S. Gendron ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 240.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: How to measure cloud computing options and benefits to impact business intelligence infrastructure This book is a guide for managers and others involved in using cloud computing to create business value. It starts with a discussion of the media hype around cloud computing and attempt to pull together what industry experts are saying in order to create a unified definition. Once this foundation is created—assisting the reader's understanding of what cloud computing is—the discussion moves to getting business benefits from cloud computing. Lastly, the discussion focuses on examples of cloud computing, public clouds, private clouds, and virtualization. The book emphasizes how these technologies can be used to create business value and how they can be integrated into an organizations business intelligence system. It helps the user make a business case for cloud computing applications—applications that are used to gather/create data, which in turn are used to generate business intelligence. 42

Business Transformation: A Roadmap for Maximizing Organizational Insights
Aiman Zeid ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 208.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving,BUS Link: Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution. Reveals how to introduce and promote the use of analytics and insights across your organization Written by a lead developer at SAS global Business Intelligence Competency Center program and services Features global case studies and examples Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work. 43

Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World
Carlos Andre Reis Pinheiro, Fiona McNeill ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power. 44

Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education Jamie McQuiggan, Armistead W. Sapp ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 204.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Step-by-step guidance for implementing an effective statewide longitudinal data system Every U.S. state faces challenges in its efforts to ensure the highest-quality education for students. To address these challenges, a growing number of states are establishing statewide longitudinal data systems (SLDSs), a data-rich system integrating relevant data about a student's education. Implementing Statewide Longitudinal Data Systems for Education presents a detailed and contextualized discussion of SLDSs, which will serve as a recipe for states that want to implement an SLDS, develop design and enactment of new and existing SLDS systems, addressing implementation, operation and optimization. Provides a contextualized discussion of the history and purpose of SLDSs Describes how to plan for and implement an SLDS, including best practices regarding data governance, standards and privacy Discusses proven methods of data management, and details the two most popular methods of database architectures used for SLDSs Provides 5 case studies of states successfully using SLDSs Offers suggestions for expansion and inclusion of new datasets over time This essential book addresses the culture of data concept, providing a guide for states to usher in a new era in their education system where data is invaluable and used by everyone, not simply the newest version of the old system. A robust LDS initiative includes linked student records, teacher records, test scores, course selection, finances, certifications, licensure, salary and more. Concluding with a discussion of the potential future uses of SLDS, this book is the ultimate guide to SLDS implementation and understanding. 45

Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
Lawrence Maisel, Gary Cokins ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. 46

Killer Analytics: Top 20 Metrics Missing from your Balance Sheet
Mark Graham Brown ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 289.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business. 47

Demand-Driven Forecasting: A Structured Approach to Forecasting
Charles W. Chase ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 50.00 Pages: 384.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: An updated new edition of the comprehensive guide to better business forecasting Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. Demand-Driven Forecasting equips you with solutions that can sense, shape, and predict future demand using highly sophisticated methods and tools. From a review of the most basic forecasting methods to the most advanced and innovative techniques in use today, this guide explains demand-driven forecasting, offering a fundamental understanding of the quantitative methods used to sense, shape, and predict future demand within a structured process. Offering a complete overview of the latest business forecasting concepts and applications, this revised Second Edition of Demand-Driven Forecasting is the perfect guide for professionals who need to improve the accuracy of their sales forecasts. Completely updated to include the very latest concepts and methods in forecasting Includes real case studies and examples, actual data, and graphical displays and tables to illustrate how effective implementation works Ideal for CEOs, CFOs, CMOs, vice presidents of supply chain, vice presidents of demand forecasting and planning, directors of demand forecasting and planning, supply chain managers, demand planning managers, marketing analysts, forecasting analysts, financial managers, and any other professional who produces or contributes to forecasts Accurate forecasting is vital to success in today's challenging business climate. Demand-Driven Forecasting offers proven and effective insight on making sure your forecasts are right on the money. 48

Health Analytics: Gaining the Insights to Transform Health Care
Jason Burke ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate analytics guide for the health industry leader, this essential book equips business leaders with little-to-no experience in analytics to understand how to incorporate analytics as a cornerstone of their 21st century competitive business strategy. Paints the picture for a new health enterprise, one focused on the patient Explores the financial components of this new operating model, using analytics to optimize the tradeoffs between cost and value Deals with the rising role of the consumer, using analytics to create a completely new health engagement model with individual recipients of care Looks at how analytics can drive innovations in care practice, patient-experienced medical outcomes, and analytically driven novel therapies optimized for the individual patient Presents a variety of text, tables, and graphics illustrating the various concepts being described Within each section and chapter, Health Analytics assesses the current landscape, proposing a new model/concept, sharing real-world stories of how the old and new world come together, and framing a "how-to" for the reader in terms of growing that particular set of capabilities in their own enterprises. 49

Too Big to Ignore: The Business Case for Big Data
Phil Simon ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals. 50

Delivering Business Analytics: Practical Guidelines for Best Practice
Evan Stubbs ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 368.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics. 51

Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation
Lora M. Cecere, Charles W. Chase ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 320.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches. Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks Includes business cases illustrating the market-driven approach Reveals how businesses can identify market risks and translate these into supply-side tactics As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter. 52

Big Data Analytics: Turning Big Data into Big Money
Frank J. Ohlhorst ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 176.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Information Management Link: Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy. 53

Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset
Gene Pease, Boyce Byerly, Jac Fitz-enz ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. Written by Gene Pease, Boyce Byerly, and Jac Fitz-enz, widely regarded as the father of human capital Offers practical examples from case studies of companies applying analytics to their people decisions An in-depth discussion of tools needed to do the work, particularly focusing on multivariate analysis The challenge of human resources analytics is to identify what data should be captured and how to use the data to model and predict capabilities so the organization gets an optimal return on investment on its human capital. The goal of human capital analytics is to provide an organization with insights for effectively managing employees so that business goals can be reached quickly and efficiently. Written by human capital analytics specialists Gene Pease, Boyce Byerly, and Jac Fitz-enz, Human Capital Analytics provides essential action steps for implementation of advanced analytics on human capital. 54

Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure Michael S. Gendron ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Expert guidance for building an information communication and technology infrastructure that provides best in business intelligence Enterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Business intelligence caught on as a concept in the business world as the business strategy application of data warehousing in the early 2000s. With the recent surge in interest in data analytics and big data, it has seen a renewed level of interest as the ability of a business to find the valuable data in a timely—and competitive—fashion. Business Intelligence Applied reveals essential information for building an optimal and effective information and communication technology (ICT) infrastructure. Defines ICT infrastructure Examines best practices for documenting business change and for documenting technology recommendations Includes examples and cases from Europe and Asia Written for business intelligence staff, CIOs, CTOs, and technology managers With examples and cases from Europe and Asia, Business Intelligence Applied expertly covers business intelligence, a hot topic in business today as a key element to business and data analytics. 55

Win with Advanced Business Analytics: Creating Business Value from Your Data
Jean-Paul Isson, Jesse Harriott ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 416.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition. 56

Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media Frank Leistner ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 192.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth. 57

Statistical Thinking: Improving Business Performance
Roger Hoerl, Ron D. Snee ISBN: Form: Hardback Pub date: Edition: 2 Price: GBP 90.00 Pages: 544.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Statistics Link: How statistical thinking and methodology can help you make crucial business decisions Straightforward and insightful, Statistical Thinking: Improving Business Performance, Second Edition, prepares you for business leadership by developing your capacity to apply statistical thinking to improve business processes. Unique and compelling, this book shows you how to derive actionable conclusions from data analysis, solve real problems, and improve real processes. Here, you'll discover how to implement statistical thinking and methodology in your work to improve business performance. Explores why statistical thinking is necessary and helpful Provides case studies that illustrate how to integrate several statistical tools into the decision-making process Facilitates and encourages an experiential learning environment to enable you to apply material to actual problems With an in-depth discussion of JMP® software, the new edition of this important book focuses on skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, and understanding the limitations of statistical analyses. 58

Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics
Bill Franks ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 336.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: You receive an . It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior…. As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes…. As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site…. Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game. It is just what is needed to get past some spots you’ve been struggling with…. Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion. What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time. Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about. Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out! 59

Retail Analytics: The Secret Weapon
Emmett Cox ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 176.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Retailing Link: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics. 60

The Value of Business Analytics: Identifying the Path to Profitability
Evan Stubbs ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 322.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics. 61

Social Network Analysis in Telecommunications
Carlos Andre Reis Pinheiro ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 45.00 Pages: 304.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. 62

Foreign Currency Financial Reporting from Euro to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications Robert Rowan ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 42.50 Pages: 298.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: The first A-to-Z guide for successfully working in foreign currency environments Destined to become an essential desktop tool helping professionals build a solid foundation in the background, history, and fundamental mechanics of foreign currency and exchange rates, this must-have guide allows you to report past transactions accurately and also to forecast the impacts that volatile exchange rates could have on your business. Packed with everything you need to know about exchange rate requirements, including world currency formats and key links to additional resources, this is the single source you'll want to have at your side to understand and successfully use foreign currency reporting concepts. Get from Yen to Euro without losing your way Clarifies an intimidating topic into practical application Helps you function effectively in the multicurrency reporting environment Addresses common points of confusion Demystifies IFRS Your company could swing from profit to loss without a single change in operations, simply by movement of exchange rates. Get ready with the on-the-spot foreign currency answers you need in Foreign Currency Financial Reporting from Euro to Yen to Yuan. It's the easy-to-use, definitive source you can turn to for a clear, concise, practical understanding of multicurrency environments. 63

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
Gert H. N. Laursen ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Marketing / General Link: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes. 64

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business Mike Barlow, David B. Thomas ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 204.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / General Link: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights. 65

Executive's Guide to Solvency II
David Buckham, Jason Wahl, Stuart Rose ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 65.00 Pages: 194.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Insurance / Risk Assessment & Managem Link: A straightforward guide to the evolution, benefits, and implementation of Solvency II Providing a guide to the evolution, practice, benefits, and implementation of Solvency II, Executive′s Guide to Solvency II deftly covers this major European regulation which ensures that insurers can meet their risk–based liabilities over a one–year period to a 99.5% certainty. Part of the Wiley and SAS Business series, this book will guide you through Solvency II, especially if you need to understand the subtleties of Solvency II and risk–based capital in basic business language. Among the topics covered in this essential book are: Background to Solvency II Learning from the Basel Approach The Economic Balance Sheet Internal Models People, Process, and Technology Business Benefits of Solvency II Executive′s Guide to Solvency II has as its aim an explanation for executives, practitioners, consultants, and others interested in the Solvency II process and the implications thereof, to understand how and why the directive originated, what its goals are, and what some of the complexities are. There is an emphasis on what in practice should be leveraged upon to achieve implementation, specifically data, processes, and systems, as well as recognition of the close alignment demanded between actuaries, the risk department, IT, and the business itself. 66

Branded!: How Retailers Engage Consumers with Social Media and Mobility
Bernie Brennan, Lori Schafer ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 19.99 Pages: 288.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Industries / Retailing Link: Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data 67

The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions Michael Gilliland ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Practical-nontechnical-solutions to the problems of business forecasting Written in a nontechnical style, this book provides practical solutions to common business forecasting problems, showing you how to think about business forecasting in the context of uncertainty, randomness and process performance. Addresses the philosophical foundations of forecasting Raises awareness of fundamental issues usually overlooked in pursuit of the perfect forecast Introduces a new way to think about business forecasting, focusing on process efficiency and the elimination of worst practices Provides practical approaches for the non-statistical problems forecasters face Illustrates Forecast Value Added (FVA) Analysis for identifying waste in the forecasting process Couched in the context of uncertainty, randomness, and process performance, this book offers new, innovative ideas for resolving your business forecasting problems. 68

Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work
Frank Leistner ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 23.99 Pages: 208.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a holistic way, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work puts the proper emphasis on non-technical issues. As knowledge is deeply connected to humans, the author moves away from the often overused and therefore burned-out term "knowledge management" to the better-suited term "knowledge flow management." Provides lessons learned and case studies from real experience Discusses key knowledge flow components, success factors and traps, and where to start Covering topics such as the power of scaling, internal marketing, measuring success, cultural aspects of sharing, and the role of Web2.0, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work allows you to stay up-to-date with today's knowledge flow management, and implement best practices to position your organization to take advantage of all of its assets. 69

Activity-Based Management for Financial Institutions: Driving Bottom-Line Results
Brent J. Bahnub ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: Discover how to use activity-based management to improve your bottom line The first book of its kind to focus on activity-based management in the financial services industry, Activity-Based Management for Financial Institutions: Driving Bottom Line Results will show you how to drive changes to your organization's bottom line. After providing a brief overview of a financial services activity-based costing model, this book focuses on how to directly improve net income, covering essential topics including costing, chargeback, and pricing; implementing ABC; implementing ABM; managing organizational change; and avoiding pitfalls. Written for those in the financial services industry-banks, securities firms, insurance companies Reveals how to drive benefits to the bottom line through disciplined execution of activity-based management and organizational change management Provides real world examples and tools for quick results and sustained success This one-of-a-kind book will take your financial institution from stuck to financially successful, driving profitability and performance. 70

Visual Six Sigma: Making Data Analysis Lean
Ian Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, Leo Wright ISBN: Form: Hardback Pub date: Edition: 1 Price: USD 65.00 Pages: 504.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Because of its unique visual emphasis, Visual Six Sigma opens the doors for you to take an active role in data-driven decision making, empowering you to leverage your contextual knowledge to pose relevant questions and make sound decisions. This book shows you how to leverage dynamic visualization and exploratory data analysis techniques to: See the sources of variation in your data Search for clues in your data to construct hypotheses about underlying behavior Identify key drivers and models Shape and build your own real-world Six Sigma experience Whether you work involves a Six Sigma improvement project, a design project, a data-mining inquiry, or a scientific study, this practical breakthrough guide equips you with the strategies, process, and road map to put Visual Six Sigma to work for your company. Broaden and deepen your implementation of Visual Six Sigma with the intuitive and easy-to-use tools found in Visual Six Sigma: Making Data Analysis Lean. 71

The New Know: Innovation Powered by Analytics
Thornton May ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 256.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field. 72

The Data Asset: How Smart Companies Govern Their Data for Business Success
Tony Fisher ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 30.99 Pages: 240.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers Risk mitigation Cost control Revenue optimization Undisciplined and reactive organizations Proactive organizations Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale. 73

Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy
Olivia Parr Rud ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 283.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy "Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'" —Anne Milley, Senior Director, Technology Product Marketing, SAS "Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy." —Ron Powell, Editorial Director, Business Intelligence Network Transform challenges into opportunities with emerging Business Intelligence technologies Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization. Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors. 74

Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics
Gary Cokins ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 36.99 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: Praise for Praise for Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics "A highly accessible collection of essays on contemporary thinking in performance management. Readers will get excellent overviews on the Balanced Scorecard, strategy maps, incentives, management accounting, activity-based costing, customer lifetime value, and sustainable shareholder value creation." —Robert S. Kaplan, Harvard Business School; coauthor of The Balanced Scorecard: Translating Strategy into Action, The Execution Premium, and many other books "Gary Cokins demonstrates in this book that performance management is not a mysterious black art, but a structured, process-oriented discipline. If you want your performance management system to be a smoothly running analytical machine, read and apply the ideas in this book—it's all you need." —Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management, Babson College; coauthor of Competing on Analytics: The New Science of Winning "Drawing on a deep reservoir of knowledge and experience gained from hundreds of customer engagements around the world, Gary Cokins offers an authoritative examination of the major dimensions of performance management. Cokins not only paints a rich and textured view of the major principles and concepts driving performance management implementations, he offers a nuanced look at the important subtleties that can spell the difference between success and failure. This is an informative and enjoyable text to read!" —Wayne Eckerson, Director of Research, The Data Warehouse Institute (TDWI); author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business "[In this] very insightful book, the view of an integrated performance management framework with a goal to link various operational activities with business strategy is an excellent approach to manage and improve business. Gary's explanation of risk-based performance management, for providing the capability to achieve long-term objectives with reliably calculated risks, is definitely thought provoking." —Srini Pallia, Global Head and Vice President of Business Technology Services, Wipro Technologies, Bangalore, India "Gary Cokins is clearly one of the world's thought leaders in the area of performance management, and the need for integrated performance management, improvement and execution is clearly at a premium in these challenging economic times. This book is a must read for CEOs, CFOs, and management accountants around the globe seeking higher levels of sustainable business performance for their stakeholders." —Jeffrey C. Thomson, President and CEO, Institute of Management Accountants 75

Credit Risk Assessment : The New Lending System for Borrowers, Lenders, and Investors
Clark R. Abrahams, Mingyuan Zhang ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 320.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Finance Link: "Clark and Mingyuan start with an insightful and comprehensive description of how market participants contributed to the current crisis in the residential mortgage markets and the root causes of the crisis. They then proceed to develop a new residential mortgage lending system that can fix our broken markets because it addresses the root causes. The most impressive attributes of their new system is its commonsense return to the basics of traditional underwriting, combined with factors based on expert judgment and statistics and forward-looking attributes, all of which can be updated as markets change. The whole process is transparent to the borrower, lender, and investor." —Dean Schultz, President and CEO, Federal Home Loan Bank of San Francisco "The credit market crisis of 2008 has deeply affected the economic lives of every American. Yet, its underlying causes and its surface features are so complex that many observers and even policymakers barely understand them. This timely book will help guide nonspecialists through the workings of financial markets, particularly how they value, price, and distribute risk." —Professor William Greene, Stern School of Business, New York University "This book is a well-timed departure from much of what is being written today regarding the current foreclosure and credit crisis. Rather than attempting to blame lenders, borrowers, and/or federal regulators for the mortgage meltdown and the subsequent impacts on the financial markets, Clark and Mingyuan have proposed a groundbreaking new framework to revolutionize our current lending system. The book is built on the authors' deep understanding of risk and the models used for credit analysis, and reflects their commitment to solve the problem. What I find most profound is their passion to develop a system that will facilitate new and better investment, especially in underserved urban markets that have been disproportionately impacted in the current crisis. I applaud the authors for this important work, and urge practitioners and theorists alike to investigate this new approach." —John Talmage, President and CEO, Social Compact "In the wake of the credit crisis, it is clear that transparency is the key to not repeating history. In Credit Risk Assessment: The New Lending System for Borrowers, Lenders and Investors, Clark Abrahams and Mingyuan Zhang describe a new lending framework that seeks to connect all the players in the lending chain and provide a more holistic view of customers' risk potential. As the financial services industry recovers from the mortgage meltdown, the Abrahams/Zhang lending model certainly offers some new food for thought to laymen and professionals alike." —Maria Bruno-Britz, Senior Editor, Bank Systems & Technology magazine 76

Enterprise Risk Management: A Methodology for Achieving Strategic Objectives
Gregory Monahan ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 55.00 Pages: 180.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Decision-Making & Problem Solving Link: Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology to work. A must-read for anyone interested in risk management as a strategic, value-adding tool, this no-nonsense book shows you how to use ERM and SOAR to empower your company to go from stuck to competitive. 77

Fair Lending Compliance: Intelligence and Implications for Credit Risk Management
Clark R. Abrahams, Mingyuan Zhang ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 60.00 Pages: 384.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Finance Link: Praise for Fair Lending ComplianceIntelligence and Implications for Credit Risk Management "Brilliant and informative. An in-depth look at innovative approaches to credit risk management written by industry practitioners. This publication will serve as an essential reference text for those who wish to make credit accessible to underserved consumers. It is comprehensive and clearly written." --The Honorable Rodney E. Hood "Abrahams and Zhang's timely treatise is a must-read for all those interested in the critical role of credit in the economy. They ably explore the intersection of credit access and credit risk, suggesting a hybrid approach of human judgment and computer models as the necessary path to balanced and fair lending. In an environment of rapidly changing consumer demographics, as well as regulatory reform initiatives, this book suggests new analytical models by which to provide credit to ensure compliance and to manage enterprise risk." --Frank A. Hirsch Jr., Nelson Mullins Riley & Scarborough LLP Financial Services Attorney and former general counsel for Centura Banks, Inc. "This book tackles head on the market failures that our current risk management systems need to address. Not only do Abrahams and Zhang adeptly articulate why we can and should improve our systems, they provide the analytic evidence, and the steps toward implementations. Fair Lending Compliance fills a much-needed gap in the field. If implemented systematically, this thought leadership will lead to improvements in fair lending practices for all Americans." --Alyssa Stewart Lee, Deputy Director, Urban Markets Initiative The Brookings Institution "[Fair Lending Compliance]...provides a unique blend of qualitative and quantitative guidance to two kinds of financial institutions: those that just need a little help in staying on the right side of complex fair housing regulations; and those that aspire to industry leadership in profitably and responsibly serving the unmet credit needs of diverse businesses and consumers in America's emerging domestic markets." --Michael A. Stegman, PhD, The John D. and Catherine T. MacArthur Foundation, Duncan MacRae '09 and Rebecca Kyle MacRae Professor of Public Policy Emeritus, University of North Carolina at Chapel Hill 78

Marketing Automation: Practical Steps to More Effective Direct Marketing
Jeff LeSueur ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 26.99 Pages: 368.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Marketing / General Link: In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow. 79

Customer Data Integration: Reaching a Single Version of the Truth
Jill Dyché, Evan Levy ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 33.99 Pages: 320.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI. 80

Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage
Gloria J. Miller, Dagmar Bräutigam, Stefanie V. Gerlach ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 26.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Strategic Planning Link: Transform data into action for competitive advantage "The knowledge assets of an organization are becoming increasingly important for competitive advantage, and therefore, the way in which knowledge is created, renewed, and communicated is critical. This book provides practical insights into how this may be achieved through the establishment of a Business Intelligence Competency Centre and is a valuable read for 'information professionals.'" --Bill Sturman, Information Architecture Project Manager The Open University, United Kingdom "BI is more than technology and projects. BI must live in the organization--as a BICC. This book helps to make BI tangible and understandable, bringing it to life." --Miriam Eisenmann, Project Manager (PMP) CSC Ploenzke AG, Germany "This book is a must-read for planning and implementing your BICC. It is a pragmatic guide that addresses a lot, if not all, of the questions you'll be asking yourself. Don't miss out on getting a head start from the people who thought this through from start to finish Pray your competitors don't get hold of this book!" --Claudia Imhoff, President Intelligent Solutions, Inc., USA "Creating a BICC forces the organization to focus on the importance of centralizing the gathering, interpreting, and analyzing of information to create business insight." --Anne Ulyate, Group Manager Business Intelligence Mutual & Federal, South Africa "BI is a highly visible element in the 'business value' trend for IT investments. Initiatives, such as competency centers, should empower user organizations to drive even more value out of their BI investments." --Marianne Kolding, Director, European ServicesIDC, United Kingdom 81

Case Studies in Performance Management: A Guide from the Experts
Tony C. Adkins ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 272.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: Praise for Case Studies in Performance Management "With this book, Tony Adkins has made an important contribution to the body of knowledge of managerial accounting." --From the Foreword by Gary Cokins, lead strategist, Business Performance Management Solutions group with SAS Institute and internationally recognized expert in advanced cost management and performance improvement systems "If you want to achieve direction, traction, and speed in business, Case Studies in Performance Management: A Guide from the Experts is a must-read jam-packed with golden nuggets you can put to work immediately." --Jason Jennings, bestselling author of Think Big, Act Small, Less Is More and It's Not the Big That Eat the Small It's the Fast That Eat the Slow "Tony has the insight found only from actual implementations of ABC/PM.Using this as lens, he has brought the collective experience of experts into focus." --Mohan Nair, author of Essentials of Balanced Scorecard and Activity-Based Information Systems "Tony Adkins has lived the life of a true ABC/PM road warrior. His collection of case studies reaches beyond the theory to capture the harsh reality of what it takes to successfully implement performance management. A must-read for anyone wise enough to learn from those who have gone before." --Chris M. Pieper, CEO, FormRouter, Inc. (former founder and CEO of ABC Technologies) "Everyone who reads this book will gain a solid appreciation of the substance and value of performance management in varied industry settings and applications." --Dr. Peter B. B. Turney, President and Chief Executive Officer of Cost Technology, Inc. and author of Common Cents If you're looking for a way to dramatically improve your company's performance and get back its competitive edge, Case Studies in Performance Management: A Guide from the Experts will show you how other businesses, driven to remain competitive by changes in their industries, learned to work smarter using ABC/PM in today's tough business environment. Noteworthy commentary from experts in the field including Ashok Vadgama and Alan Stratton helps you understand ABC/PM and how to execute its sound strategies in your own business. 82

Information Revolution: Using the Information Evolution Model to Grow Your Business
Jim Davis, Gloria J. Miller, Allan Russell ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 19.99 Pages: 224.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures the best practices from the early stage of Business Intelligence development through the most sophisticated environments where the value and nature of information is unquestioned. All of us should strive to reach the final level. And now we have the ultimate guide to help us get there." --Claudia Imhoff, President, Intelligent Solutions, Inc. "Managing a successful Business Intelligence effort requires a long-term view and this means leaders must have a methodology to guide them as they navigate their organization through the BI evolution. Information Revolution provides the prag-matic road map all executives can understand and follow." --Irving Tyler, Chief Information Officer, Quaker Chemical Corporation "Information Revolution is the perfect blend of 'what,' 'how,' and especially 'why.' This book is a must-read for those driven to excel in this information-based world, instead of being another 'me, too' along for the ride." --Bruce Barnes, former chief information officer, Nationwide Financial Services "Information Revolution provides a powerful framework for assessing the current state of your company's systems and its decision making capabilities. It then presents a clear process for moving your systems and your company toward an adaptive and innovative enterprise." --Michael Hugos, Chief Information Officer, Network Services Company 83

Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
Naeem Siddiqi ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 31.99 Pages: 208.0 Publisher: John Wiley and Sons (JL) Readership: General/trade Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Financial Link: Praise for Credit Risk Scorecards "Scorecard development is important to retail financial services in terms of credit risk management, Basel II compliance, and marketing of credit products. Credit Risk Scorecards provides insight into professional practices in different stages of credit scorecard development, such as model building, validation, and implementation. The book should be compulsory reading for modern credit risk managers." —Michael C. S. Wong Associate Professor of Finance, City University of Hong Kong Hong Kong Regional Director, Global Association of Risk Professionals "Siddiqi offers a practical, step-by-step guide for developing and implementing successful credit scorecards. He relays the key steps in an ordered and simple-to-follow fashion. A 'must read' for anyone managing the development of a scorecard." —Jonathan G. Baum Chief Risk Officer, GE Consumer Finance, Europe "A comprehensive guide, not only for scorecard specialists but for all consumer credit professionals. The book provides the A-to-Z of scorecard development, implementation, and monitoring processes. This is an important read for all consumer-lending practitioners." —Satinder Ahluwalia Vice President and Head-Retail Credit, Mashreqbank, UAE "This practical text provides a strong foundation in the technical issues involved in building credit scoring models. This book will become required reading for all those working in this area." —J. Michael Hardin, PhD Professor of StatisticsDepartment of Information Systems, Statistics, and Management ScienceDirector, Institute of Business Intelligence "Mr. Siddiqi has captured the true essence of the credit risk practitioner's primary tool, the predictive scorecard. He has combined both art and science in demonstrating the critical advantages that scorecards achieve when employed in marketing, acquisition, account management, and recoveries. This text should be part of every risk manager's library." —Stephen D. Morris Director, Credit Risk, ING Bank of Canada 84

Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap)
Gary Cokins ISBN: Form: Hardback Pub date: Edition: 1 Price: GBP 50.00 Pages: 304.0 Publisher: John Wiley and Sons (JL) Readership: Professional and scholarly Language: Eng Discipline: Social Science Category: Economics/Business/Finance Subject: BUSINESS & ECONOMICS / Accounting / Managerial Link: Praise for Performance Management "We are witnessing a convergence among advanced management concepts and practices. Performance management is a means to pull it all together, to understand the strengths and limitations of each management practice and leverage it for competitive advantage. Cokins' book walks us through all this in a manner that makes something confusing much less so. There is no one right answer for any situation. The answer lies in a balance of concepts and the integration of them. Performance Management is the glue that holds them all together. This book helps the reader understand the breadth of PM. It's not just about measuring!" —John F. Morrow, CPA, AICPA Vice President, The New Finance "Gary Cokins has articulated the '411' of performance management. His combination of personal anecdotes with fundamental cost and performance management theories provides business leaders at all levels, in any industry or profession, a solid resource for practicing their work. This book is not only an invaluable resource for those new to performance management but provides guidance, wisdom, support, and insight to all industry leaders and managers. Cokins has organized and simplified the many complex performance management theories, associated tools, and infrastructure for the reader. Buy it, read it, and give it to your colleagues—then celebrate your successes!" —Sue Swertfeger, Senior Manager, Owens & Minor 85

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