1. Page-builder: fundraising

2. Session outline Examples Gateways and Paypal Gift aid
Suggested gift string
Using donation pages as thanks pages
Did you know…?
Coming up
Explain what a donation page is

3. Donation pages need… A gateway(s)
Supporter fields Just like any other page does Some gateways need Country as 2 or 3 digit code
Card donation fields Amount, credit card number, card holder name, CVV, expiry date & gateway-specific fields, e.g. Payment Type, Currency
Recurring donation fields Recurring payment = Y, frequency, start date Sort code & account number for PDD
Gift Aid Tagged field - checkbox with value Y
Some fields, e.g. Currency, can be hidden
Gift Aid can be a question but recommend you use the tagged Tax Deductible field. Then, when you export donations from this page you will see either a "Y" or an "N" in the column "Campaign data 14".

4. Increase response rates
Reduce clutter
Hub
Clear call to action
Give single and recurring options on same page
Pre-population
Chain from advocacy pages
Use a subdomain
Tracking
One-click
Test
Reduce clutter – e.g. menus, search boxes, Only ask for the information you need – address at minimum, postcode for post-code enabled pages, opt-ins
Clear call to action
Pre-population – from s or from chaining
Continue the journey – social, chaining while they are excited
Tracking – so you know what promotion/channels work best. Tracking values or GA
Test - Test your pages thoroughly: as a supporter & as a target. Split test

5. War on Want donation (link)
War on Want’s general donation page
/donate/1
Uses redirect and filter on submit for redirect to monthly
Single > Regular on separate pages

6. Child Poverty Action Group (link)
CPAG
activist.com/page/67 62/donate/1
Uses dependencies to send support details across

7. Gateways Gateways receive the payment information from supporters
They authorise payments, process funds and tell us if it was successful
What you need depends on currencies, recurring vs one-off, direct debits, SEPA
New gateways can take time to set-up
Each gateway has different field requirements
Make sure you get a live & test gateway
Stripe is coming
Test and live gateway
Some gateways allow for updating details -

8. Managing recurring payments
PayPal Payments Pro (not express checkout though)
Not Vantiv
Direct Debits in RSM
Paysafe is a good bet

9. Gift aid Use a tagged field Checkbox with Y value
Shows in exports under Campaign Data 14

10. Use multiple gateways on one page…
To add Paypal as a payment type Use dependencies to hide unnecessary fields
To use multiple currencies with some gateways
RSM PDD: use a redirect
Paypal express checkout
RSM PDD you need a different page
Paysafe can do BACS on same gateway?

11. Into the software…
Conference 2018 – Donation page with paypal (not prefilled)
Show fields
Paypal
Add the payment type of paypal
Add the gateway
Add dependencies

12. Suggested gift string New!
Ask for different donation amounts depending on highest previous contribution
Needs to be enabled first
Needs to know who the supporter is
New as of Feb 2018

13. Into the software… Show where it is enabled
Edit “Conference Next suggested gift - Donation page 2 ***this one***” to show gift string

14. Advocacy > Fundraising
Convert activists into first-time donors
Ask for small amounts to support the campaign they have just done
Pre-populates so is easy to complete

15. Donation follow-up (link)
War on Want’s follow up advocacy with donation
ant.org/page/18310/a ction/1?mode=DEMO

16. Troubleshooting donation pages
Is Gateway set up correctly?
Check supporter record’s donation transaction for error description & other data
Check values sent to gateway match their specific format, e.g. Country
Check log within gateway itself
Get support (us and/or gateway)
Test vs Live gateways. Worldpay needs IPs whitelisted, and to have Invisible XML enabled
Is amount too much for gateway? Is credit card expired?
Check our support site
They can provide more information sometimes
And always test!

17. Did you know… You can track where a donation came from?
You can split test donation pages?
You can add totaliser widgets?
You can manage some recurring donations via the supporter’s record?
You can allow your supporters to manage and make donations? (Hub)
If we have time, shall we go over any of these?

18. ? Coming up in new releases eCommerce Memberships
Premium donation Give over £x, get a gift
Premium donation = if you give >£100 you get a tshirt
Tshirt comes off stocks for ecommerce ?

19. More information  support@engagingnetworks.community
 support.engagingnetworks.net
 engagingnetworks.academy 
 #ENCCUK18