1. IUL Accumulation
Everyone loves a good accumulation story

2. Professionals, business owners, key employees
Principal Indexed Universal Life AccumulationSM (IUL Accumulation) offers protection to help meet family, retirement and business needs with:
Greater growth potential than fixed UL, and without the full market risk of variable products
Features that maximize accumulation and optimize distributions
Most appropriate for:
Ages
Professionals, business owners, key employees
Need supplemental income source
All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company.
For financial professional information only. Not for use with the public

3. Features for accumulation and distribution
Index-linked accounts
Loan options
Accumulated value enhancement
Adjusted segment balance
Surrender Value Enhancement Rider
Automated income platform
For financial professional information only. Not for use with the public.

4. Accounts that fuel growth potential
S&P 500 price return index- linked account
Crediting method: Annual point- to-point.
Key benefit: Can produce strong index interest in many types of positive index movements.
Current rates:*
Participation: 100%, Cap: 12%, Floor: 0%
S&P 500 total return index- linked account
Crediting method: Annual monthly average.
Key benefit: Index value includes reinvested dividends. Valuable in volatile markets.
Current rates:*
Participation: 110%, Cap: 18%, Floor: 0%
Fixed account
Crediting method: Crediting rate is declared by Principal®.
Key benefit: Guaranteed minimum rate of 2%
Current rate:* 4.5%
* Rates are subject to change
For financial professional information only. Not for use with the public.

5. A reward for long-term policy ownership
Accumulated value enhancement is a 0.25% rate credited to net accumulated value in policy years 11+
Guaranteed as long as the Fixed Account is crediting more than the guaranteed minimum (2%)
Credit is applied regardless of index performance
Illustrations – reflected in Current Values column
For financial professional information only. Not for use with the public.

6. A balance sheet boost for business clients
Surrender Value Enhancement Rider is used when a business needs high early cash surrender values
Year 1 cash surrender value generally in excess of 95 percent of premium, within our target market and with proper funding
Greater up-front values result in lower long-term values
For financial professional information only. Not for use with the public.

7. Income flexibility with loan options
Standard policy loan
Alternate policy loan
Offers
Certainty
Opportunity
Charge rate
Fixed
Credit rate
Variable
(Ranges between cap and floor)
Advantage
Current zero net-cost yrs. 11+
Potential for indexed gains
Disadvantage
No indexed gains
Potential large net cost
For financial professional information only. Not for use with the public.

8. How loans work Assumes $100,000 cash value and $20,000 loan taken
Standard loan
Alternate loan
For financial professional information only. Not for use with the public.

9. Giving credit where credit is due
Starting value
Partial end of mo. 6
Index-linked rate credited
Index-linked interest applied
Principal approach
$10,000
$5,000
10%
$750
[($10k x .5) ($5k x .5)] = $7,500 x 10%
Other approach
$500
($5k x 10%)
This example simplifies the formula – it’s actually based on the number of days money withdrawn is in the segment.
Significant benefit in the draw-down phase
For financial professional information only. Not for use with the public.

10. Turning accumulation into distributions
What it does
Benefit
Payments start
Single form begins income stream
Lets client make better use of time
Death benefit option changes
Flips from DBO to DBO 1
Maximizes accumulation, prepares for distribution
Distribution type changes
Switches from surrenders to loans at cost basis
Keeps income tax-free
Income re-calculated
Amount is adjusted based on actual performance
Ensures target-ending cash value goal
Life Paid-Up Rider activates
Policy converts to reduced paid-up status
Prevents policy lapse and resulting taxes
For financial professional information only. Not for use with the public.

11. A unique supplemental retirement story
Start with time-saving Principal Accelerated UnderwritingSM
No lab testing or paramed exams1 for those who qualify
Add the benefits of an accumulation-focused IUL product
Index-linked growth potential without market participation
No income-based funding limits
Get easy access to cash
Automated income platform
No penalty for withdrawals prior to age 59½2
Tax-free3 income that adds tax diversification to a portfolio
Availability of death benefit advances (chronic and terminal illness4) allow other retirement assets to remain intact
1 For 40-50% of applicants who qualify based on age, product, face amount and personal history
2 As long as the policy isn’t a Modified Endowment Contract
3 If structured properly, withdrawals and policy loans are not taxable
4 Availability varies by state
For financial professional information only. Not for distribution to the public.

12. Start selling it today
All marketing materials available at principlal.com/iulaccum
Call for quotes and case design assistance
Refer to slide.
For financial professional information only. Not for distribution to the public.

13. Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa ,
Insurance products from the Principal Financial Group® (Principal ®) are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co.
S&P® and S&P 500® and S&P 500® Total Return are registered trademarks of Standard & Poor’s Financial Services LLC and have been licensed for use by S&P Dow Jones Indices LLC and sublicensed for certain purposes by The Company. The S&P 500® and S&P 500® Total Return is a product of S&P Dow Jones Indices LLC and has been licensed for use by The Company. The Company’s policy is not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC or its affiliates and none of S&P Dow Jones Indices LLC or its affiliates make any representation or warranty regarding the advisability of investing in such product(s).
Principal, Principal and symbol design and Principal Financial Group are trademarks of Principal Financial Services, Inc., a member of the Principal Financial Group.
BB | 06/2018 | | ©2018 Principal Financial Services
Disclosures

14. Thank you
Thank you.