1. New York Waterway
Micah Bergdale
Bytemark Inc., CEO
New York City, NY

2. Mobile Ticketing Platform Delivering mobile apps and APIs
Bytemark
Mobile Ticketing Platform
Delivering mobile apps and APIs
• Who we are: The Bytemark team is a talented group of people dedicated to building a mobile payment system to serve both consumers and merchants while maintaining the highest standards of security.
• What is it: The Bytemark Platform is a suite of smartphone apps, point-of-sale plugins, and open APIs that provide an integrated mobile commerce experience. Our software opens up a whole new world of new tools for merchants and customers to engage.
• Mobile and SmartCard Ticketing & Payment Platform
• Delivery Methods
Mobile Apps & Mobile Web
Retail via Incomm Partnership

3. New York Waterway Explain East River and Hudson River differences
Two Companies operating under one app. Separate back offices, etc.
Brief Stats on NY Waterway
Ridership Last Year

4. Hurricane Sandy Unprecedented Damage to NYC’s Transit Infrastructure.
“The New York City subway system is 108 years old, but it has never faced a disaster as devastating as what we experienced.” – Joseph Lhota, Chairman of the Metropolitan Transportation Authority.
For many, NY Waterway was their only option into Manhattan.
NY Waterway lost over 50% of TVM’s

5. Scalability & Mobile Infrastructure
November User Statistics
30,000 New Users
200,000 Digital Tickets Purchased
Spikes of over 80,000 sessions per/day
Backend Integration with Amazon’s Cloud Infrastructure (ELBS) ensured that server capacity was increased to handle new traffic.
The mobile ticketing app eased the burden of damaged TVM’s on Waterway. The customer’s phone became their ticket.
The app allowed Waterway to seamlessly connect with their users providing them with vital information in a time of need. Real time updates of schedule changes and new routes were communicated to riders with speed and efficiency.
We experienced ZERO downtime in our service.

6. Future of Mobile Ticketing
Mobile Ticketing – Optimized
Information at the your fingertips
Flexible
Connected
GTFS Integration
Agency Specific Messaging to Customers
Rider Alerts and Advisories
Bus Finder
Geolocation Capabilities

7. Thank You
Visit Us at Booth 30