2. FORMULA FOR SUCCESS
Product/Brand Assortment
Value
Convenience

3. BRAND ASSORTMENT

4. MERCHANDISE 2002 Mix Accessories Footwear Home Children’s Women’s

5. VALUE
The Value Equation
Price
Quality
Ease of Purchase

6. Marketing “Value”: Super Saturday

7. CONVENIENCE Accessible store locations
Knowledgeable and friendly Associates
Customer friendly store layout
In-stock on color and size
Central checkout
Shopping cart/stroller

8. Positioned To Serve Customers Who Shop Department Stores As Well As Discount Stores
want more value
Kohl’s
The Middle Market Customer
Customers Trading Up
to Buy Name Brand
Discounters

9. GOING PLACES 1992 - 2001 States 2002 -2003 New States ND MN SD WI NYMA MI CT IA PA NE NJ NV IN OH DE CO IL WV CA MD KS MO VA KY NC TN OK AZ AK GA TX
States
New States

10. STORE GROWTH Sq. Ft. Growth 23% 20% 25% 21% 24% 26% 19% 20% 20% 22 457
537
Existing Stores (Opened more than 12 months)
Store Closings
New Store Openings (Opened less than 12 months)
457
382
320
259
213
182
150
128 22
Sq. Ft.
Growth % % % % % % % % %

11. SALES GROWTH MARKET SHARE LET'S TALK ABOUT THE TOP LINE - SALES
TAKING MARKET SHARE IS WHAT KOHL'S IS ALL ABOUT
INCREASING MARKET SHARE IN EXISTING MARKETS
EXPANDING INTO NEW MARKETS AND TAKING SHARE FROM COMPETITION
RESULT OVER THE LAST 5 YEARS HAS BEEN TO INCREASE OUR SALES AT A 26.7% CAGR
COMP STORE SALES INCREASES OVER THE LAST 5 YEARS HAVE RANGED FROM 7.9% TO 11.3%, AVERAGING 9.2%.
($ Millions)

12. 2002 YTD Comparable Store Sales Kohl’s vs. Direct Competitors
2001 YTD PERFORMANCE
TAKE A MINUTE TO UPDATE YOU ON FIRST-HALF
TOUGH ECONOMIC ENVIRONMENT
IN SPITE OF THAT, WE CONTINUE TO DRIVE MARKET SHARE.
WHILE OTHER TRADITIONAL DEPARTMENT STORES ARE RUNNING COMPS BELOW LY, WE HAVE BEEN ABLE TO RUN A MID-SINGLE DIGIT COMP INCREASE.
ALL REGIONS THROUGHOUT THE COMPANY ARE RUNNING POSITIVE COMPS.
2002 YTD Comparable Store Sales
Kohl’s vs. Direct Competitors
(%)

13. Ad: Family

14. Ad: The Beach

15. BUYING OFFICE ORGANIZATIONAL CHART

16. MERCHANDISE ANALYST Sales and Inventory Levels for Stores
Pre-Season, In-Season, Post-Season Analysis
Budget and Plan for New Store Openings
Participate in System Upgrade Training Sessions
Allocation of Fashion and Basic Merchandise

17. MERCHANDISE ANALYST TRAINEE PROGRAM
1 week General Orientation
2 Week Store Assignment
6-9 Weeks of Job-shadowing and Classroom Training
Mentor Program

18. Store Team Structure

19. STORE MANAGEMENT TRAINEE
4-5 month executive training program
A combination of hands-on and computer based training
Upon completion of training you will be placed as an Assistant Store Manager at one of Kohl’s 457 stores
Learn all aspects of Store Management including:
Freight Flow
Merchandising
Advertising
Customer Service
Tracking sales Trends

20. SUCCESSFUL CHARACTERISTICS
Independent Thinkers
Thrive on Responsibility
Flexible
Leadership Skills

21. We’re Going Places…
Are You Ready?