1. Marketing Ethics Ethics has to do with right and wrong
Business ethics - right and wrong in a business setting
Kohlberg’s three stage model of ethical decision-making

2. Kohlberg’s Psychological Model of Ethical Decision making

3. Other Ethical Perspectives
In addition to Kohlberg’s model, there are other ways of viewing ethics.
Situation Ethics
Relative versus Absolute ethics
Pluralism

4. Situation Ethics
Morality determined by the situation in which things occur rather than by adherence to absolute moral rules. For example “Thou shall not kill” may not apply in all situations.

5. Absolute Ethics
There are universally valid moral standards for deciding right and wrong which apply to all moral decisions.
This view presents the ideals of certainty, universality and rationality

6. Relativism
This view argues that there are no universally valid moral standards.
Right and wrong depends on the decisions of individuals, groups or culture.

7. Pluralism
Relativism (individual, group & culture based notions of right & wrong) and Absolutism (universal law of right and wrong) are at extreme ends of the moral spectrum.
Pluralism holds that there are different ethical theories for guiding moral decision making.