1. NAT Commission
9th March 2018

2. Structure Introduction to the EYCH
What, why, where, target and implementation
Events
Sustainable Cultural Tourism
Q & A

3. Introduction European Year Addresses a specific topic to:
Raise awareness
Encourage debate and dialogue
Leave a policy legacy
- What is

4. What is cultural heritage?
Resources inherited from the past in all forms and aspects: tangible, intangible and digital. Including:
Monuments and sites
Landscapes and natural sites
Skills, knowledge and expressions of human creativity (oral traditions, festivals, songs, etc.)
Collections in museums, libraries and archives (paintings, books, artefacts, etc.)
Film heritage

5. Why a Year for Cultural Heritage?
To encourage the sharing and appreciation of Europe's cultural heritage as a shared resource;
To raise awareness of common history and values;
To reinforce a sense of belonging to Europe; and
To better protect, safeguard, reuse, enhance, valorise and promote Europe's cultural heritage.
Purpose of the Year stated in Art 1 of
DECISION (EU) 2017/864
© European Heritage Label

6. Where? Projects and events will take place all across Europe
EU delegations will also help promote the Year outside the EU
© European Heritage Label

7. For whom? And all curious people! Children (10-15)
Young people (15-25)
The wider public
Cultural heritage professionals
And all curious people!
© Shutterstock
© European Heritage Label
© Javier Rodríguez
© Shutterstock

8. Implementation Management of the Year at national level
A decentralised initiative
Managed by National Coordinators appointed by Member States.

9. Implementation Management of the Year at European level
Joint effort of European Institutions: Commission, Parliament, Council of the EU, European External Action Service, Committee of the Regions and European Economic and Social Committee.
With DG Education and Culture in the lead, it will be a joint effort of different departments of the Commission, including DG GROW, focusing on: education, regional development, social cohesion, environment, tourism, research, audio-visual policy, etc.

10. Implementation Management of the Year at European level
The Commission is assisted by a Committee of stakeholders, composed of 35 representative organisations, including Europa Nostra.
International organisations including UNESCO and the Council of Europe are also closely associated.

11. How? Budget Total budget of EUR 8 million for 2017 and 2018
To finance transnational projects through the dedicated Creative Europe call;
To support the implementation of the 10 European initiatives;
For the Year's communication strategy (Euro-barometer survey, production of toolkits to reach target audiences, etc.).

12. How?
IN ADDITION
Funding for cultural heritage will be available through different EU programmes:
Erasmus+,
COSME,
Horizon 2020,
Europe for Citizens,
EU structural and cohesion funds, etc.
A dedicated Creative Europe call of 5-7 MIO EU

13. Initiatives at European Level
Communication campaign (website and newsletter)and Eurobarometer survey
Numerous events, starting with the launch of the Year at the European Culture Forum on 7-8 December 2017
Transnational projects and European initiatives

14. Communication Campaign
A communication campaign at European level to complement communication strategies and plans at Member States level
Focusing on the objectives of the Year
Flagging the European dimension of cultural heritage
Official launch of the communication campaign at the European Culture Forum in Dec Euro barometer
Events and projects at European and Member State level , responding to the Year's objectives, can receive the label of the Year – by National Coordinators + EC/members of Stakeholders Committee (All projects and events have to respond to one of the objectives of the Year

15. Events? Projects and events are taking place all across Europe
Over 100 events at European level
Over 7840 events at national level.
More coming!
Details on the EYCH website and national websites
© European Heritage Label

16. Launch of the Year- EU level
7 December at the ECF in Milan
800 participants
Social media outreach:
+ 400, 000 Facebook users reached
#EuropeForCulture trending topic on Twitter
Tweets generated nearly impressions and 3000 likes!

17. Launch of the Year in MS 2017: LU, FR, BE- Flanders Jan- Feb 2018:
DE, UK, NL, FI, HU, IE, IS, PL, BE, EL, ES, RO,
DE- Berlin City
Upcoming:
LT, Scotland, etc. DE UK ES

18. 10 EUROPEAN INITIATIVES Engagement Sustainability Protection
Innovation
Cherishing heritage: developing quality standards for interventions on cultural heritage
Heritage at risk: fighting against illicit trade in cultural goods and managing risks for cultural heritage
Shared heritage: cultural heritage belongs to us all
Heritage at school: children discovering Europe's most precious treasures and traditions
Youth for heritage: young people bringing new life to heritage
Heritage in transition: re-imagining industrial, religious, military sites and landscapes
Tourism and heritage: responsible and sustainable tourism around cultural heritage
Heritage-related skills: better education and training for traditional and new professions
All for heritage: fostering social innovation and people's and communities participation
Science for heritage: research, innovation, science and technology for the benefit of heritage
Engagement
Sustainability
Protection

19. Sustainable Cultural Tourism
Cultural Heritage is a significant creator of jobs across Europe
Number of persons directly employed the Cultural Heritage Sector is estimated at over 300,000
Cultural Heritage is estimated to produce 26.7 indirect jobs for each direct job
Source: Cultural Heritage Counts for Europe 2015

20. Sustainable Cultural Tourism
EC established Open Method of Coordination (OMC) expert group on sustainable cultural tourism (SCT OMC) – to examine its impact, inter alia, on local communities and the involvement of local communities in development.
Good and poor practices will be identified → map methods and tools to make the cultural heritage of Europe accessible to and interoperable with a sustainable system of tourism promotion and marketing.
Present policy recommendations and guidelines for regional and local authorities.

21. Sustainable Cultural Tourism
Debate around the concept of ‘sustainable tourism’ Sustainable - suggests a state that can be maintained and perhaps even unchanging Tourism implies constant adaptation to consumer demands. EYCH - explores the relationship between the cultural heritage and cultural tourism; it examines the concept of the sustainability of cultural heritage along with the economic benefits of tourism.

22. Sustainable Cultural Tourism
Recommendations will be:
Published
Highlighted and presented at a number of events happening in late 2018 e.g.
Meeting of the European Capitals of Culture mayors in Florence
Conference being held by the European Cultural Tourism Network (ECTN). 

23. Sustainable Cultural Tourism
Liaison DG GROW: Also coincides with the European Year of Tourism with China 2018 An opportunity to deepen discussion on sustainable cultural tourism COSME – promoting thematic tourism products – transnational thematic tourism offers (CCI) UNESCO World Heritage Journeys in the EU Developing trans-European Cultural Routes - World Heritage sites. Clear European dimension. Comprise one anchor place and several under-exploited sites in order to disperse cultural tourism to less-known sites EDEN - European Destinations of Excellence – April 2018

24. Sustainable Cultural Tourism
Liaison DG ENV:
Relationship with natural heritage and conservation areas under the European network Natura 2000
EU Action Plan for Nature, People and the Economy includes activities to strengthen these links and connect them to the EYCH
(1) Evaluation of spatial overlaps between Natura 2000 and cultural heritage areas + development and dissemination of good practices and case studies on integrated management (Possible workshop)
(2) The pan-European Natura 2000 Awards
- Action 14

25. Sustainable Cultural Tourism
22 March European Destinations of Excellence (EDEN) Awards, Brussels
19 April Network of European Regions for Competitive and Sustainable Tourism (NECSTouR) Conference in Barcelona
21 May Natura 2000 Day International Day for Biodiversity
21 May Green Week - exploring possible areas of cooperation for example heritage in transition and sustainable tourism around cultural heritage
June World Environment Day
June European Green Capital and European Green Leaf Awards Ceremony
June Museum week
27 September World Tourism day
Autumn European Tourism Day + European Cultural Tourism Network (ECTN) Conference TBC + Meeting of the European Capitals of Culture mayors in Florence

26. Thank you! #EuropeForCulture
#EuropeForCulture
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