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MBA 8220: Organizational Agility
Mike Gallivan Lars Mathiassen Richard Welke
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Agenda The agility challenge Sense-and-respond Response ability
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Topic one The agility challenge
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Agility in Football “I don’t just want to know what everybody has to do; I want to know why. When you know why, you know more … You play faster” Marshall Faulk, Running back, St. Louis Rams Resources, e.g. the players, should know-how & know-why Processes, e.g. practiced patterns of play, contribute to know-how Values, e.g. priorities and outcomes, contribute to know-why The challenge of the players is to respond in-flight to opposition moves and conditions of play. This requires swift interpretation of now, optimal execution of practiced playing capabilities, and capability to improvise. The challenge of the coach is to create and maintain an environment in which players become empowered to execute. This requires continuous practicing of individual and collective patterns of play combined with cultivation of individual and collective capabilities to adapt.
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…and Other Sports “I skate to where the puck is going to be”
Wayne Gretzky “I get the rebound before the shot is taken” Bill Russell
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Changing Competencies Distributed decision making
What drives agility? “There is no singular agile organization design. Each organization must design itself to be appropriately agile in response to a unique set of external and internal forces” Economic forces Business Organizational IT Work Globalization Emerging Markets Employment unrest Cost Reduction Shared Processes Distributed buyers Sourcing options Funding models Changing Competencies Leadership Distributed decision making Enterprise Architecture Real-time Infrastructure Priority projects Distance Collaboration Virtual learning Global diversity Ambrose & Morello, Designing the Agile Organization, Gartner 2004
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Can people operate effectively and efficiently as conditions change?
What Enables Agility? Provide continual feedback Build contextual orientation Communicate meaningfully Invest in knowledge networks Awareness Do people know that significant change is afoot and the impact it will have? Encourage reassignment Develop new competencies Assemble diverse teams Use multiple service providers Flexibility Are people equipped to respond to a wide variety of business conditions? Reward collaboration Build learning portfolios Expand decision-making Adopt consistent processes Productivity Can people operate effectively and efficiently as conditions change? Organization agility Ambrose & Morello, Designing the Agile Organization, Gartner 2004
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How to design agility? Plan-driven Event-driven
Executives as architects Systems design complements process design A system is a collection of elements that interact to produce an effect that cannot be produced by any subset of the elements Plan-driven Event-driven Firm forward Customer back Predict & optimize Know early & improvise Know-how Know-why Best practice Next practice Activity focus Outcome focus Top-down Synergy Relationships Environment Event-driven
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Topic two Sense-and-respond
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Sense-and-Respond Organizations
Processes that learn. Responsive governance. Dynamic commitments. Modular processes and outcomes. Haeckel, Adaptive Enterprise Design: The Sense-and-Respond Model, Planning Review 1995
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Coordination of capabilities
Learning COMMAND-AND-CONROL Assumption: Predictable change Goal: Efficient enterprise SENSE-AND-RESPOND Assumption: Unpredictable change Goal: Adaptive enterprise Mission and Policy Context Purpose and Bounds Adaptive structure Coordination of capabilities Commitment management Command& Control Management system Strategy Objective Plan Adapting A closed system Structure functional hierarchy Internal Feedback External Signals
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Command-Control vs. Sense-Respond
Mindset Command-Control Sense-Respond Context Efficient system in a semi-stable environment Adaptive system in an unpredictable environment Know-how Embedded in processes Embedded in people & processes Process Mass production Modular customization Performance Efficiency and predictability Flexibility and responsiveness Profit Margins on products ROI and economies of reuse in modularization and response Organization Functional and sequential activity Networked and parallel activity Information Functionally managed and optimized vertical views Focused on information needed to respond to requests Market Sustain share of market Sustain individual customers Execution Strategy executed through plan Strategy executed through adaptive business design
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People in Roles Accountable for Outcomes
Processes that Learn What does each of our external customers need? What does each of our internal customers need? What are the emerging market opportunities and needs? Which technological innovations are available? How is the competition changing? Sense People in Roles Accountable for Outcomes Act Interpret Decide
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Responsive Governance
Ensure local autonomy Facilitate overall coordination Provide a context for business behavior (Know-why) Share organization’s “Reason for Being” Share governing principles What will we always do What will be never do Autonomy to respond to external and internal customer requests Shared strategy across processes Explicit will do and will never do to support process execution Coordination mechanisms across processes
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Dynamic Commitments The organization must know how to effectively execute its core processes The organization must dynamically manage who does what when in response to its environment Processes that respond to external and internal customer requests Processes that improve core capabilities Dynamic resource allocation across processes
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Modular Processes and Outcomes
Products and services must be modular to facilitate swift customization and innovation Processes must be adaptable to suit different contexts and needs A component-based architecture of core products and services Customized solutions to external and internal customers Dynamic configuration management A minimal set of shared core processes Complementary processes for collaboration with key customers
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Assess business and process agility
What kind of sense-and-respond mechanisms are in place to address environmental changes? Do these mechanisms effectively address predictable as well as unpredictable changes? What kinds of governance mechanisms are in place to ensure process performance, coordination with partners and other processes Capability to identify process innovation opportunities? How are commitments managed and adjusted to accommodate process performance and change? To what extent are processes and outcomes designed to allow for local adjustments and easy reconfiguration?
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Topic three Response ability
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Response ability Knowledge portfolio management (KPM) + Collaborative Learning Facilitation (CLF) Knowledge Management (KM) Change Proficiency (CP) + Reusable and reconfigurable Structure (RRS) Response-ability (RA) RA + KM Agility Dove: Response Ability: The Language, Structure and Culture of the Agile Enterprise, Wiley, 2001
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Change proficiency Measured by: elapsed time to change, cost, predictive quality, latitude for change (scope) Maturity Stage General Characteristics Example: HR Accidental Stumble through change Hires what’s available; hope they work out Repeatable Set of rules for achieving change emerge Common hiring ritual to get new skills Defined Rules broadened; metrics in place Knowledge-based recruit and screen Managed Objectives clarified, rules refined, accountability Individualized employee development program Mastered No longer rule-based; actions by principles Environment enables self-development Innovative Fragile Agile Opportunistic Response-ability States Proactive proficiency (Leadership) Reactive proficiency (Viability)
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Reusable-reconfigurable-scalable
Agility is accentuated or inhibited by the design of key enterprise systems Balance between rigidity (where nothing happens in response to change) and chaos (where changes are not discriminated) Ten RRS principles: Self-contained units (separable, self-sufficient) Plug compatibility (share defined interaction) Facilitated re-use Flat interaction (peer-to-peer communication) Distributed control (directed by objective, not method) Deferred commitment (commitment late-binding) Evolving standards (standardized inter-component interact) Redundancy and diversity (duplication for capacity; failsafe) Elastic capability (component population can be incr/decr)
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Collaborative learning mechanisms
Disagreement Others can challenge concepts and conclusions individuals take for granted Alternatives Others will offer alternative concepts and conclusions to individual perceptions Explanation Externalizing internal thought transforms tacit knowledge into explicit knowledge Internalization Participative dialog conveys concepts that integrate with internal knowledge Appropriation How one’s concepts are adopted by others puts the concepts in new perspectives Shared load Multiple levels of thought are explored and integrated simultaneously Regulation Consistency is monitored and discussed from multiple viewpoints Synchronicity People tend to help each other achieve a mutual level of understanding Individual Collective
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