1. Copyright © 2014 by The University of Kansas How to Conduct Research: An Overview

2. Copyright © 2014 by The University of Kansas What do we mean by conducting research? If the answer you're looking for is one of known fact. If you're seeking reinforcement for your advocacy for a particular intervention. If you're trying to find facts that will help you convince policy makers to move in a particular direction. If you're searching for evidence of harmful and/or illegal action on the part of a corporation or government agency.

3. Copyright © 2014 by The University of Kansas Why do research? Research gives your advocacy substance. Research gives you new information to help make your case. Research can show you what's most likely to address your issue successfully. Research can provide you with anecdotes and examples to use.

4. Copyright © 2014 by The University of Kansas Why do research? (cont.) Research can confirm what you were already sure of. Research allows you to make cost-benefit arguments. Research gives you credibility. Research can short-circuit the opposition. Research sets you up as the expert on the issue.

5. Copyright © 2014 by The University of Kansas When should you do advocacy research? When you're trying to get legislation passed. When you're seeking to arouse community concern about an issue that needs attention. When important programs or services or whole groups of people are under attack. When government officials are corrupt or otherwise guilty of wrongdoing.

6. Copyright © 2014 by The University of Kansas When should you do advocacy research? (cont.) When government or another entity is lying to the public. When it's necessary to prevent harm. When it's important in order to further the public interest.

7. Copyright © 2014 by The University of Kansas How do you do research? General guidelines for research: Ask for help. Try to find out if someone's already done the research you're planning. Learn the basics about your issue. Know what you're going to use the information for. Be skeptical about your sources, and check all your facts twice. Be persistent.

8. Copyright © 2014 by The University of Kansas Types of research "Academic" research Interviews and conversations Surveys Studies The investigation of facts, events, etc., where finding information requires some detective work The search for stories and anecdotes to illustrate your issue