1. SRV 340Competitive Success/tutorialrank.com

2. SRV 340 Week 1 Discussion 1 Services Marketing For more course tutorials visit www.tutorialrank.com SRV 340 Week 1 Discussion 1 Services Marketing Services Marketing. Discuss the importance of services marketing. How is services marketing unique from marketing a product or other tangible item? Additionally, discuss the impact of services marketing on industrialized nations and global competition, providing specific examples. Respond to at least two of your classmates’ postings.

3. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 1 Discussion 2 Consumer Behavior For more course tutorials visit www.tutorialrank.com SRV 340 Week 1 Discussion 2 Consumer Behavior Consumer Behavior. There are three stages of service consumption: Prepurchase, Service Encounter, and Postencounter. Discuss the marketing challenges for each of the three stages and give suggestions for solutions to overcoming the challenges. Respond to at least two of your classmates’ postings.

4. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 2 Assignment Seven Elements of Service Marketing For more course tutorials visit www.tutorialrank.com SRV 340 Week 2 Assignment Seven Elements of Service Marketing Seven Elements of Service Marketing. In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelin

5. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 2 Discussion 1 Pricing Ethics For more course tutorials visit www.tutorialrank.com SRV 340 Week 2 Discussion 1 Pricing Ethics Pricing Ethics. Consider review question 8 from Chapter 6: why are ethical concerns and fairness perception important issues when designing service pricing schedules and revenue management strategies? What are potential consumer responses to service pricing schedules or policies perceived as unfair? Respond to at least two of your classmates’ postings.

6. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 2 Discussion 2 Citis Marketing Strategy For more course tutorials visit www.tutorialrank.com SRV 340 Week 2 Discussion 2 Citi’s Marketing Strategy Citi’s Marketing Strategy. Read the article and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success? Respond to at least two of your

7. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 3 Discussion 1 Managing Services Processes For more course tutorials visit www.tutorialrank.com SRV 340 Week 3 Discussion 1 Managing Services Processes Managing Services Processes. Service organizations tend to manage their processes by use of flowcharting and blueprinting. Discuss the differences and similarities of the flowchart and blueprint and determine which method you feel is the most effective and why. Respond to at least two of your classmates’ postings.

8. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 3 Discussion 2 Demand and Productive Capacity For more course tutorials visit www.tutorialrank.com SRV 340 Week 3 Discussion 2 Demand and Productive Capacity Demand and Productive Capacity. We know customers might expect or demand more than a service organization can deliver, yet the organization must keep the perception of the value of its services high in the minds of its customers. Discuss how an organization uses waiting

9. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 4 Discussion 1 Image Positioning Differentiation For more course tutorials visit www.tutorialrank.com SRV 340 Week 4 Discussion 1 Image, Positioning, Differentiation Image, Positioning, Differentiation. Since services are intangible, it is often difficult for a consumer to assess their quality. Services organizations, therefore, separate themselves from competitors by physical and environmental characteristics. After watching the two videos showing the Arcotel Velvet Hotel and the Grand Californian Hotel, identify at least two aspects of each design that set it apart from

10. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 4 Discussion 2 Managing People For more course tutorials visit www.tutorialrank.com SRV 340 Week 4 Discussion 2 Managing People Managing People. Since a services organization does not sell a tangible product, the manner in which the service is delivered becomes critical to the value perception of the consumer. The person delivering the service is frequently called the “frontline employee” and experiences unique challenges. Because of these unique

11. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 5 Discussion 1 Customer Loyalty Programs For more course tutorials visit www.tutorialrank.com SRV 340 Week 5 Discussion 1 Customer Loyalty Programs Customer Loyalty Programs. How much is a customer worth over a lifetime of buying? The text in Chapter 12 tells us the longer a customer purchases from a services organization, the more valuable the customer to the success of the organization. Is it any wonder organizations have designed customer loyalty programs to ensure the customer stays? Identify at least two types of customer

12. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 5 Discussion 2 Handling Customer Complaints For more course tutorials visit www.tutorialrank.com SRV 340 Week 5 Discussion 2 Handling Customer Complaints Handling Customer Complaints. Although customer complaints are commonly dreaded, the feedback from the customer can actually give the services organization an opportunity to improve its quality of services and build customer loyalty. The manner in which a complaint is handled, however, will determine whether or not such a positive outcome is achieved. Discuss what customers

13. SRV 340Competitive Success/tutorialrank.com SRV 340 Week 5 Final Paper Service Services Generational Gaps For more course tutorials visit www.tutorialrank.com SRV 340 Week 5 Final Paper Service Services Generational Gaps Focus of the Final Paper In a six- to eight-page paper, select a challeng

14. SRV 340Competitive Success/tutorialrank.com