1. MKT 593 Competitive Success/snaptutorial.com

2. MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing For more classes visit www.snaptutorial.com MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies. List at least one specific strategy for innovation you will be using in the final project. Include an evaluation of the effectiveness of this strategy.

3. MKT 593 Competitive Success/snaptutorial.com MKT 593 Week 2 Environmental Analysis Worksheet For more classes visit www.snaptutorial.com MKT 593 Week 2 Environmental Analysis Worksheet Choose a product for an environmental analysis. (This may or may not be your Week One choice.) Research an environmental analysis for your selected product. Complete the attached worksheet (in lieu of a 1,050- to 1,400-word paper) in which you include a descriptive analysis of the following:  The product

4. MKT 593 Competitive Success/snaptutorial.com MKT 593 Week 3 Ethical Issues For more classes visit www.snaptutorial.com MKT 593 Week 3 Ethical Issues Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing and marketing their products. Include the following in the presentation:

5. MKT 593 Competitive Success/snaptutorial.com MKT 593 Week 4 Signature Assignment Strategic Marketing Plan Description For more classes visit www.snaptutorial.com MKT 593 Week 4 Signature Assignment Strategic Marketing Plan: Marketing Plan Description What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments are graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.

6. MKT 593 Competitive Success/snaptutorial.com MKT 593 Week 5 Major Marketing Weaknesses For more classes visit www.snaptutorial.com MKT 593 Week 5 Major Marketing Weaknesses Read and Review the text’s “Major Marketing Weaknesses” table in Chapter 23. Identify three to five examples from the real world and describe them – they can be both examples of committing the deadly sins, or avoiding them. Write a 1,050-word description including the “sins” under discussion and summaries of the examples. Format your paper consistent with APA guidelines.

7. MKT 593 Competitive Success/snaptutorial.com MKT 593 Week 6 Innovative Product Plan Presentation For more classes visit www.snaptutorial.com MKT 593 Week 6 Innovative Product Plan Presentation Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan will succeed. Develop a 12- to 15-slide presentation with speaker notes based on your new product or service as if you are seeking funding for the product or service.

8. MKT 593 Competitive Success/snaptutorial.com