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BRM 451 Innovative Education- -snaptutorial.com

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1 BRM 451 Innovative Education- -snaptutorial.com

2 BRM 451 Week 1 Assignment History of Retail For more classes visit www.snaptutorial.com Write a 700- to 1050-word paper examining the history of your selected organization. Outline the major events in the organization’s development as well as the organization’s evolution in the global environment. Indicate how the organization has reacted to changes in technology, including e-business.

3 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 2 Retail Categories Worksheet For more classes visit www.snaptutorial.com Complete the following worksheet by giving two examples of each of the types of retailers listed. Then briefly describe the store image, store environment, target customer, customer experience, and store’s value proposition for each of your examples in the spaces provided.

4 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 2 Retailer Selection Paper For more classes visit www.snaptutorial.com Resources: Internet, University Library Select a retail organization to serve as the basis of this assignment and subsequent Learning Team Assignments. Write a 1,750- to 2,100-word paper explaining why this organization is worthy of benchmarking and what indicators make the organization a viable subject for this assignment and succeeding Learning Team Assignments. Complete the following worksheet by giving two examples of each of the types of retailers listed.

5 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 3 Customer Experience Evaluation For more classes visit www.snaptutorial.com Resources: Student website, local retailers, Internet, University Library Identify a category of retailer listed on the Retail Categories Worksheet from Week Two. Select two retailers in the same industry that have two different target markets such as Home Depot and Ace Hardware, Kohl’s and Neiman Marcus, Wal-Mart and Macy’s.

6 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 3 Retailer Customer Paper For more classes visit www.snaptutorial.com Resources: Internet, University Library Select the same retail organization you chose for your Retail Selection Paper due in Week Two. Write a 1,750- to 2,100-word analysis of the retail organization’s customers. Address the following in your paper: Identify the retailer’s target customer and customer demographics.

7 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 4 Buyer and Vendor Strategies For more classes visit www.snaptutorial.com Resources: Internet, University Library Select the same retail organization you chose for your Retail Selection Paper due in Week Two. Write a 1,050- to 1,400-word analysis of buyer and vendor relations and your selected retailer. Address the following in your paper:

8 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 5 Competitive Strategies Paper For more classes visit www.snaptutorial.com Resources: Previous Learning Team assignments, University Library Select the same organization you chose for your Retail Selection Paper due in Week Two. Write a 4,200- to 5,250-word final paper. Consolidate previous Learning Team Assignments incorporating faculty feedback and recommendations.

9 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 5 Final Exam For more classes visit www.snaptutorial.com What responsibilities does a retailer have to its employees, consumers, and community? How should a business prioritize its responsibilities? How might a retailer address conflict between different responsibilities? Provide two examples. What data are needed to understand industry trends? Select a potential trend and explain the effect it may have on a selected retailer.

10 BRM 451 Innovative Education--snaptutorial.com BRM 451 Week 5 Merchandise Presentation Analysis For more classes visit www.snaptutorial.com Choose one of the following assignment options. Option 1 Resources: Internet, local retailers, University Library Select a category of retailer identified on the Retail Categories Worksheet from Week Two.

11 BRM 451 Innovative Education- -snaptutorial.com


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