1. INDIAN VANILLA INITIATIVE “Indian Vanilla Initiative, working in unison with the farming community in India has made significant progress through the Contract Farming Program. Technical support to farmers, distribution of quality planting material, and close monitoring of progress by field officers has ensured a strong foundation for the revival and rapid progression of sustainable Vanilla cultivation in India.”Indian Vanilla Initiative Dr. R.Mahendran, Chairman, IVI

2. Creating Awareness & Educating Farmers Under the leadership of Dr.R.Mahendran, one of the pioneers of Vanilla in India with two decades of experience in Vanilla Cultivation and Processing, the Initiative meticulously oversees Vanilla cultivation successfully through sustainable methods.Vanilla Cultivation and Processing Under Indian Vanilla Initiative, small and large farmers cultivate Vanilla through contract farming tie-ups making use of the group’s own improved cultivation techniques. The Initiative ensures 100 % buy back at the farm gate from the growers with prices in tune with the market and the assurance of a Minimum Support Price.Indian Vanilla Initiative Training sessions, workshops and personal interactions between farmers and field managers under the guidance of Dr.R.Mahendran are regularly held in order to educate farmers about best practices that could be adopted in Vanilla cultivation.

3. Quality Planting Material IVI’s nursery provides healthy Vanilla vines to farmers for cultivation with an annual supply capacity of 400,000 sapling delivery to farmers through IVI field officers.

4. Vanilla Cultivation IVI’s passion and commitment arises from two decades of knowledge in both the science of cultivation as well as the practical aspects with constant upgradation of methods and technology, while being receptive to feedback from the farmers.

5. Contract Farming IVI conducts interactive sessions with farmers and familiarizes them with the benefits of Vanilla cultivation through a Farming Contract that guarantees 100% Crop Purchase and Minimum Selling Price.

6. Objectives To create Farmer Awareness about the economically advantageous aspect of Vanilla cultivation To organize Farmers’ Society meetings, training sessions, and workshops that involve personal interactions between the farmers, Chairman, and field managers aimed at sharing information and educating farmers about the best cultivation practices Contract Farming with Growers Supply of Quality Planting Material To impart Knowledge and Train farmers by assisting them in adapting improved cultivation techniques Continued technical support by IVI’s field experts to farmers at all stages of cultivation across all farms to attain best quality Mature Green Vanilla. Monitor Vanilla Harvest and pick up at farm gate 100% Buy Back of Green Vanilla Beans at prices in tune with the International market Guarantee of Minimum Support Price Assistance in obtaining RFA & Organic Certification To provide traceability, auditability, data on crop health & productivity for the end users