1. THINK Public Relations
Wilcox/Cameron/Reber/Shin

2. Ch 13: Events and Promotions

3. Overview A world filled with meeting and events Group meetings
Banquets
Receptions and cocktail parties
Open houses and plant tours
Conventions
Trade shows
Promotional events

4. A World Filled with Meeting and Events
Meetings and events
Are vital public relations tools
Provide an audience with face-to-face interaction
Five senses: hearing, sight, touch, smell, and taste
Detailed planning and logistics are essential for effective meetings and events.

5. Group Meetings Organizers must consider a number of factors.
Meeting location
Meeting invitations
Getting the meeting started
Speakers
Meals

6. Meeting facilities Meeting identification Lighting Charts
Screen or monitors
Projectors and video equipment
Seating and tables
Speaker’s podium
Audience and speaker aids

7. Banquets
Banquets
Elaborate affairs that require extensive advance planning
Considerable logistics, timing, and teamwork required
Cost of meals?
Cost of presentation and service?
Clean up?

8. Receptions and Cocktail Parties
The focus should be interaction, not speeches.
‘special occasion speech?’
Advance planning and logistics are required.

9. What Do You Think?
How can an open house serve as a public relations event?
How can you make an open house most effective?
Imagine our Journalism Building open house…

10. Open Houses and Plant Tours
Require thorough planning and routing, careful handling of visitors, and training of all personnel who will come in contact with the visitors
How do you plan the ‘program?’
How do you select and train the ‘tour guides?’

11. Conventions Convention planning Timing Location Facilities Exhibits
Program
Recreation
Attendance
Administration

12. Conventions Convention Programs
A convention may include large meetings, cocktail parties, receptions, tours, and banquets.
Require the skills of professional managers who can juggle multiple events and meetings over a period of several days

13. Trade Shows Exhibit booths Should be designed for maximum visibility
Provide face-to-face social contact
Attract journalists
Allow organizations to demonstrate their products and sales representatives to directly talk with potential customers

14. Trade Shows Press rooms and media relations
Prepare an organization’s media kit.
Media relations work should start before the show.

15. Promotional Events Corporate sponsors: Another kind of event
Can establish brand identity
The Olympics is one of the world’s most prestigious corporate sponsorships.

16. Promotional Events Celebrity appearances
Determine which “personality” fits the particular product or situation.
“Prominence” is a news value.

17. Promotional Events Promotional event logistics
Event organizers should brainstorm ideas and perform plans that are creative as well as realistic and practical.