1. HEALTH PROFESSIONAL ENGAGEMENT PROGRAMME:
IMPROVING CANCER OUTCOMES
Working in partnership with NESCN

2. Health Professional Engagement Programme
Provide face to face tailored support to GP practices and health professionals to :
improve cancer prevention
earlier cancer diagnosis
improve cancer outcomes in your local area
HPE Facilitators work closely with GP practices , Cancer Leads Public Health, Pharmacists, Screening Hubs and CSU’s
Future work will include working with dentists and opticians
core
Health Professional Engagement Programme
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3. Core Objectives
Engage with GP practices in a defined area to encourage practices to adopt interventions that promote the earlier diagnosis of cancer via:
symptom awareness and risk reduction
screening
presentation and assessment
Provide evidence based, tailored made interventions; resources & tools
Enhance and support primary care education
Evaluate engagement methods S
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4. The local picture
The health of people in Sunderland is varied compared with the England average.
Deprivation is higher than average and about 24.3% (11,900) children live in poverty.
Life expectancy for both men and women is lower than the England average.
Estimated levels of adult excess weight, smoking and physical activity are worse than the England average
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5. Cancer Snapshot – Sunderland (CRUK Local Statistics)
Cancer Incidence for Sunderland= higher than England Average,
Lung and bowel cancer incidence in Sunderland higher than England average.
IN Sunderland, stomach cancer incidence = higher than England average
The rate of people under 75 dying of cancer in Sunderland = higher than the English average
Lung cancer one year survival rate = lower than England average
Cancer Mortality rate = higher than England average
Number of smoking related deaths = higher than the England average
Smoking rates, alcohol consumption and levels of obesity = higher than the England average
Stats provided by CRUK Local Statistics – all data sourced and most relating to 2013/14

6. Cancer Snapshot – Sunderland
Cervical and breast screening uptake is higher than the England average but still below target ( c=74/77 b= 72/77)
Bowel screening is lower than the England average (58/57)
Stats provided by CRUK Local Statistics – all data sourced and most relating to 2013/14

7. Cancer Awareness and Pharmacies
Given current and predicted trends ensuring clear cancer awareness messages delivered via multiple professionals is important to ensure earlier diagnosis of cancer occurs
Pharmacies play a crucial role in delivery information and support on lifestyle issues
Surveys have revealed members of the public welcome information and support on lifestyle issues
Pharmacies seem like a good place to reach people who arent registered with a GP, have difficulty getting an appointment or are less willing to talk to there GP.
438 million visist a pharmacy every year far greater than visits to the GP
Friday, September 21, 2018
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8. Supporting Health Professionals – Pharmacies
Working together, we can help to:
Increase population knowledge of cancer
Provide advice on promoting cancer awareness messages
increase confidence & skills in raising awareness of cancer signs and symptoms with customers
Provide brief intervention training
Signpost / refer customers to a GP
Raise awareness of cancer screening programmes
Link pharmacies into CRUK’s Talk Cancer training
We would provide ongoing support and resources to enable campaign activity

9. The benefits
Dedicated facilitator for pharmacies = act as a single point of contact for ‘early diagnosis’ issues.
Access to CRUK resources, advice and guidance
Joining up local cancer activities = maximise impact.
Fulfils contractual role of cancer messaging in pharmacies
Support Healthy Living Pharmacy programme
Working collaboratively with LA Public Health Dept.
Contribution to appraisal, and personal development.
Reduced risk of a missed diagnosis.
Potential reduction in emergency admissions.
Improves patient experience and outcomes.

10. So what’s next?
Contact your HPE Facilitator to find out more
Together, agree an action plan around cancer messaging training
Promote cancer campaigns within your pharmacy
Monitor and evaluate interventions
Get the free CancerInsight newsletter Read more at
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11. Health Professional Engagement Facilitator for South of Tyne
Staff Member
Contact Details
Area
Sarah Kucukmetin
HPE Facilitator
Mob
South of Tyne
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