1. Sit with team of 4 Not from
Business English
Sit with team of 4
Not from

2. Schedule TED Talk Future Project Time to Finish Homework
Discussion / Listening
Video
Future Project
Providing insight in the big idea
Time to Finish Homework

3. Start Ups
What are they?

4. Success?
Listen
Gather info.
Watch
Discuss / Answer

5. The Single Biggest Reason Why Startups Succeed
1 - Title of the TED Talk?
The Single Biggest Reason Why Startups Succeed

6. 2 – Name of the Presenter
Bill Gross

7. 3 – Date of TED Talk & # of Views
June, 2015
3,413,135 views

8. 4 – What is his Thesis?
Through research, he has discovered that there are many factors that play into the success and failure of a startup company. Timing is one factor which plays a huge role which many people is surprising

9. 5 – Opinion 6 – Ethos 7 – Pathos 8 – Effective Speech 9 – Two things you learned 10 – Ask him one question 11 – Constructive criticism 12 – Group of people who would benefit the most

11. Features and Benefits

13. lady

14. Examples Product Features Benefit Sales Pitch Toy Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.

15. Your gas will go further
Examples
Product
Features
Benefit
Sales Pitch
Toy
Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.
Vehicle
More miles per gallon
Your gas will go further
Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.

16. Examples Product Features Benefit Sales Pitch Toy Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.
Vehicle
More miles per gallon
Your gas will go further
Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.
Laptop
Portable
Use your laptop while you travel
Complete important work assignments and tasks on the move so you can take time out when you get where you’re going.

17. Selling Your Item Teams of 4 members Look at the image
How could it be used?
What value does it provide?
How to describe it?
You are your team will be presenting your item to the class. The class then will vote!

18. Language to Use Common Expressions As you can see,
Can you (all) see that
If you look here, you’ll notice that
it‘s striped
it‘s faded
it has a hole
there’s a patch
here
on the front
on the top?
on the back
inside
I’m not sure (if) you can see it clearly, so I’ve shown it here on this slide

29. Final Project Research, Create, & Market
In groups of 4 students (diff. from midterm team)
Must invent a product
Market Research
Customer profiles
Explain research via self-made graphs
Describe the product
Features & Benefits
Characteristics & Alterations
Functions
Etc.
Kickstarter Video / Advertisement Video

30. Final Project – The Big Idea
best-travel-jacket-with-15-features-bau

31. Homework Finish the last page in the packet
Brainstorm with team possible invention
Timing
Market
CRUCIALLY IMPORTANT
Come to class with at least 1 product idea