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Marketing update China sales meeting 2017

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Presentation on theme: "Marketing update China sales meeting 2017"— Presentation transcript:

1 Marketing update China sales meeting 2017

2 Cross function threads: Nomex + antiwick
© AMANN Group – Global Marketing

3 WR finish for meta-aramides
PROJECT: Development of Nc-tech 60 WR due to a customer request (ESKA: Manufacturer of hand gloves) for the French military  Development successful  Burning test according to DIN EN ISO passed  Results are transferable to all of our meta-aramide products IN PROGRESS: Installation of all meta-aramide products with WR finish Continuous filament Nc-tech 40 WR Nc-tech 34 WR Nc-tech 20 WR Cut staple spun N-tech CS 80/2 WR N-tech CS 70 WR Schappe spun N-tech 70 WR N-tech 40 WR © AMANN Group – Global Marketing

4 NEW GLOBAL ASSORTMENT

5 1ST STEP: Improved UV-resistance of Serabond
DIN EN ISO 105 B06: Hot light fastness to artificial light at high temperatures: Xenon arc fading lamp test Article Ticket Colour Hot light fastness after 1xFakra Blue scale for assessing change in colour Hot light fastness after 3xFakra Grey scale for assessing change in colour COATS Ultra Dee 30 Black 7,5 4,5 COATS Dabond A&E Anefil Poly bonded AMANN Serabond (OLD version) 7,0 2,5 AMANN Serabond (NEW version) Hot light ageing according to DIN EN ISO 105 B06 - Relative tensile strength [%] Now fit for purpose to fight competitors © AMANN Group – Global Marketing

6 Brand Harmonization Serabond/Invincible
Currently Two different brands for Polyester continuous filament, bonded: Serabond and INVINCIBLE NEW Serabond Assortment: ONE global Serabond assortment by including the existing ticket range of INVINCIBLE Availability via IZL Serabond assortment (IZL) Article Ticket no. Make-up Serabond 20 2.000 m FS 30 3.000 m FS 40 4.000m FS Invincible assortment (AUK) Article Ticket no. Make-up INVINCIBLE 6 kg 9 1.600 m 12 2.000 m 15 2.500 m 18 3.000 m 20 35 NEW global Serabond assortment (IZL) Article Ticket no. Serabond 6 9 10 12 15 18 20 30 40 © AMANN Group – Global Marketing

7 Serabond make-up concept
Ticket no. OLD Serabond Make-up OLD INVINCIBLE Make-up NEW make-up COATS Comment 6 Kg 1.700 m Unknown 9 1.600 m 1.800 m 10 1.400* m 1.000 m 12 2.000m 2.000 m 15 2.500m 2.400 m 18 3.000 m 2.600 m 1.500 m 20 3.200 m 1.600* m 25 --- 3.500 m 2.500 m New ticket 30 2.300* m 40 4.000 m 4.600 m 60 ---- 5.000 m © AMANN Group – Global Marketing

8 Only Natural White and Black
Colour range Ticket no. No. of colours 6 Only Natural White 9 12 10 Only Natural White and Black 15 18 20 34 25 30 40 16 60 © AMANN Group – Global Marketing

9 Global Serabond assortment
Changes: - Extended Serabond ticket range - new packaging - Different spool colours - NEW article numbers - NEW Serabond colour card with more colours (from 28 to 34) Availability: May 2017 © AMANN Group – Global Marketing


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