Akamai Streaming Services Overview

Akamai Streaming Services Overview
Akamai – Powering a Better Internet for State & Local Governments Akamai Streaming Services Overview Ajay Behl, Major Account Executive

Agenda Introductions Challenges Akamai Overview Customer Use Case
Use Cases and Examples Questions Next Steps

Akamai: Quick Facts Pioneered Web Content Delivery (MIT)
$1Billion+ (NASDAQ 100), 11+ years experience Content Delivery Network of choice for Public Sector 100% Managed Service – “cell phone bill pay structure” Delivers 30% of all web traffic No hardware or software to deploy – only days to implement No application or code changes – just a DNS change to deploy Leader in Content Delivery Networks – Selective Content

Why Organizations Use Akamai
To increase the performance of web & web 2.0 applications Deliver rich media and video content Provide COOP services To optimize infrastructure for web applications To provide unlimited scalability for web apps To enhance the security of the web environment Optimize cloud applications To provide the best user experience possible for users of their web applications. Organization come to us for many reasons. They want to increase performance They want to better deliver rich media and content They want to have a COOP or DR solutions in the cloud They want to optimize and minimize their infrastructure, they want to do more with less. They want to be scalable. They don’t know what’s going to be the next hot topic that drives people to their site. How do you scale for that? Bottom Line, they want to provide the best user experience possible for their users With little or no cap ex. With Little or No CapEx

Why Public Sector Utilizes Akamai
Increase performance of web apps i.e. distance learning Deliver rich media and mobile content Provide website security (i.e. Denial of Service Attacks) Provide 100% availability of web sites To reduce datacenter infrastructure/bandwidth requirements To provide unlimited scalability to handle flash crowds To enhance delivery to mobile devices Optimize Cloud Computing deployments Live Streaming and On- Demand – no proprietary formats To provide the best user experience possible for users of their web applications.

Managing a State-of-the-Art Web Presence
Web servers Local load balancers Application servers SSL and authentication servers Video streaming infrastructure More load balancers Compression & connection management servers Forward caching servers IDS & IPS servers DNSSec & IPv6 support Redundant data centers & failover

The Web: Simple on the Outside…
End-Users Internet

…but Problematic on the Inside
12,000 networks connected by peering points AT&T L3 Cogent (Cloud) Datacenters X End-Users X

The Akamai Solution End-Users AT&T L3 Cogent Akamai Server
(Cloud) Datacenters End-Users Akamai Server

The World’s Largest Distributed Computing Platform
100,000+ Servers 1,900+ Networks 750+ Cities 79 Countries A Global Network Delivering 130,000+ Domains All 60 Top Global eCommerce Sites 9 of the Top 10 Financial Institutions All Top 30 M&E Companies Accelerating Daily Traffic 4+ Tbps 12+ Million hits per second 800+ Billion deliveries 30+ Petabytes 10+ Million concurrent streams 30+% of the world’s Web traffic

The Akamai Solution X X End-Users AT&T L3 Cogent Akamai Server
(Cloud) Datacenters X End-Users Akamai Server X

Web Site Without Akamai
Cloud Datacenter End User Traffic 10000 1000 100 10 1

X Web Site Without Akamai Traffic Cloud Datacenter End User 10000 1000

Web Site With Akamai Origin offloaded to the Akamai Edge Traffic
Cloud Datacenter End User Traffic 10000 1000 100 10 1 Origin offloaded to the Akamai Edge

The Akamai system – how it works
Akamai Server 3 Government Data Center User enters Browser requests IP address for which is CNAMEd to Akamai DNS returns IP address of best Akamai server DNS 1 2 Browser requests HTML Akamai server assembles page, contacting customer Web server if necessary Akamai server returns HTML Browser obtains objects from Akamai servers, contacting the customer Origin server if necessary End User

Akamai Customer Industry Segments Deep Cross-Vertical Experience
Media & Entertainment Public Sector High Tech Commerce Financial Services Automotive / Manufacturing 25 of Top 30 M&E Companies Top 5 Anti-Virus Companies 400+ Global Retailers 13 of 15 Cabinet Agencies 9 of 15 Largest Global Banks All Major Auto Companies

Akamai- State & Local Examples
State of Delaware Streaming live events Manage Election website – flash crowd traffic Manage on-line tax revenue (ala IRS) State of Mass DNS Security Transportation Authority State of California Streaming legislative meetings Employee distance learning City of Orlando DDoS protection Streaming NY Criminal Justice - Amber alerts – most wanted 311 website

Streaming

Unified video network over HTTP Unprecedented scale and reach
94,000+ servers 1800 locations 1200+ cities Adaptive streaming for Smooth Playback CLEAN UP ADD SILVERLIGHT, FLASH, and IPHONE LOGOS

Akamai On Demand Streaming Workflow
3 1 5 4 HTTP Edge Servers 7 2 Cache-H NetStorage Authentication Encoder Live Encoder receives broadcast stream, encodes the stream and sends it to the Akamai Entry Point via RTMP connection 2. An RTMP Puller is instructed to “subscribe” to the stream from the entry point server. 3. Once it subscribes to the stream, the RTMP Puller then pushes the content to an Archiving servers. RTMP puller also formats the content into it’s intermedia format (broken into fragments) 4. The content is also uploaded to NetStorage after a short delay. NS can then act as the origin server for future stream requests including DVR. Content is also sent to caching servers, which will be the primary source of data for the Ghost edge server. THIS PROCESS OCCURS EVEN WHEN THERE IS NOT AUDIENCE ACTIVELY VIEWING THE CONTENT. 5. User clicks play to watch a stream 6. Player makes a HTTP request to the HTTP server for the requested stream. 7. Player will be authenticated using Akamai Authenticated Access 8. HTTP server retrieves SMIL file/Stream Manifest file from “Stream Manifest Manager” or NetStorage The manifest file provides information about the stream such as available bitrates, corresponding URLs for a given asset, asset type (audio, video, interleaved) 8 Heuristics detects QoS environment in the media player and on client device Actual Bandwidth – based on incoming data / buffer state Device Rendering Capability – by monitoring frame drops 9 Player sends instructions to Ghost server on which bitrate to stream. Ghost server requests the required bitrate of the asset to be streamed from Archiver or NetStorage. Ghost server delivers stream to the player. Authentication Server 6 Refelctors

Akamai HD for iPhone & iPad VOD streaming
Source Video H.264 .ts Video Input iOS devices “in the network” packaging is a feature of the HD Network automatically packages and segments a customer’s content to the format required for playback on iOSTM devices. This allows customers to continue to leverage their existing H.264 and MPEG4 video workflows without making any changes. “in the network” encryption, also a feature of the HD Network that automatically encrypts content to the Advanced Encryption Standard (128-bit). Again, customers will not be required to make any changes to their existing workflow and can easily rotate encryption keys without requiring to re-encode or re-encrypt the source content providing enhanced security for the content. Token authentication also available. [beta] The input file is the same h.264/mpeg-4 video file you deliver for flash-based video players, and all the work to prepare this content for iOS devices is done by the Akamai HD Network, dynamically. The output video files meet the Apple HTTP Live Streaming specification (format and security aspects). Your input files do need to meet recommended Apple h264 profiles. Requires no change to a customers existing Flash workflow or content Enables customers to easily get content to iOS devices without adding steps to workflow “in the network” packaging and segmenting: takes standard mpeg-4 containers with H.264-encoded video libraries and segments dynamically to mpeg-2 ts format “in the network” encryption: encrypts each mpeg-2 ts video segment with the Advanced Encryption Standard (AES) on the edge

Solution – Intelligent Overlay Network
NAP Verizon L3 Cogent Optimized Middle Mile Globally Distributed Users HTTP(S) TCP IP HTTP(S) TCP IP X Caching Bringing the cacheable content to the edge, closest to where the client is connecting to the internet. First Routing – BGP = next hop routing decision vs. performance based. We insert SureRoute for a real-time weather map of the internet. Allows us to find the fastest route and route around congestion and other internet disruptions or peering issues. We can also address packet loss in this layer. It’s like having a really good WAN connection anywhere in the world. But just because you have a good pipe, doesn’t mean your apps will run fast. So we address the Transport layer as well. We incorporate optimizations that reduce round trip time and number of round trips Persistent connections that eliminate the TCP setup and restrictions on number of connections per session per domain Provides maximized window size that eliminates TCP slow start Finally, we address Application layer which include pre-fetching caching static content intelligent compression. A lot of appliances can do this as well, but they do it in the data center, which means it still has to traverse the internet. Akamai is delivering the content at the edge. These optimizations are what we call the Akamai Protocol Hopefully this helps clarify our ability to accelerate dynamic content vs. simply providing static caching. With improved understanding of how to protect their network-layer security, cyber criminals shifted focus to the more complex and vulnerable application layer. As more and more mission-critical enterprise assets and operations provide Web access, the applications themselves have become the new enterprise perimeter—one that is increasingly complex and porous. Akamai Web Application Firewall WAF detects attacks by filtering incoming HTTP and HTTPS traffic, based on configurable network and application layer controls. Performing its inspections at the edge of the Internet before Akamai serves each request, WAF can either block or send alerts for any malicious traffic detected. Route Dynamically find shortest latency path between end-user and application origin; Route around congestion and packet loss Transport Eliminate round trips and maximize throughput on optimized path Speed end-user response time with intelligent pre-fetching, compression and advanced caching Application Security Move security perimeter into the cloud

Quality Performance Scale
2x longer viewing time for bitrates over 2Mbps 1.6 million concurrent streams supporting DVR 12 PB’s of content over two weeks to 65 countries Akamai is very fortunate to work with many of the largest content providers in the world. As a result we have a great vantage point to be able to identify key trends early on. As we started to see content providers not only encode at higher bitrates, but also at multiple bitrates, and see more viewers move online, we quickly realized that to deliver a high quality experience at broadcast audience scale would present significant performance and scale challenges. We realized there need to develop a platform that could scale to meet the performance and quality challenges of delivering the highest resolution possible and at broadcast audience scale. It’s for this reason that we developed and launched the HDN. Since launching the HDN we’ve supported a number of record setting live events, those being the US Masters, Winter Olympics, and the recent WorldCup. WorldCup The 2010 FIFA World Cup was truly a global event with 24 customers streaming the event online into 65 countries across APAC, EMEA and North America in over 6 languages. During the 31 days of the event (June 10th to July 11th), 64 games were played on weekdays and weekends along with the opening and closing ceremonies. We delivered an unprecedented Petabytes of total transferred traffic with 7 days of daily peak traffic exceeding 1Tbps. Our busiest World Cup traffic day took place on July 23rd when the USA vs. Algeria and Slovenia vs. England games were played simultaneously, reaching peaks of 1,588Gbps and 1,625,208 concurrent streams. US Masters Total views - HD4Flash videos: 9,140,327 Aggregated video duration: 3,119,895 Hours Aggregated video duration Friday Apr-9 (busiest day): 1,480,000 Hours Clearly saw that the high bitrate stream (2.2mbps) equaled longer session times than lower bitrate streams. Example: Friday Apr-9 2PM EST (our busiest period): o 2.2Mbps stream: Average play duration: mins / Session o Lower bitrate streams: 13.2, 14.0, 16.7 mins / session Winter Olympics Over 30 concurrent live streamed events 12 PBs delivered over 17 day of the event Delivered 376gbps

Buffering Performance Akamai HD Network 99.8% perfect playback
HD platform and the Last Shuttle Launch HD Flash = 198,900 concurrent streams iPhone = 11 Gbps (~27,500 concurrent viewers) HD Flash for Android = 1,500 concurrent streams NASA.gov HTTP Delivery = 2.6 Gbps 98.7% Origin Bandwidth Offload Add rebuffer symbol Crry the graphic through, add network, then evolve to add the client technology Akamai performance tests August–September 2010.

Raising the bar on scale & performance NFL Client
Better Performance Eliminate buffering Higher Quality Unlock high bitrates Greater Scale Broadcast scale audiences

Interactivity and Personalization Customer Example: U.S. Masters
SD 8% HD 92% Add bitrates if we have Masters April 10 Akamai HD Network and HD Flash and iPhone to power this year’s tournament and broadcast it to an online audience that represented nearly a quarter of peak TV house hold viewership. Leading broadcasters CBS and ESPN used our Flash network to garner additional viewership. Friday April 9th accounted for the single largest traffic day on Akamai’s network at 3.45 Tbps across 3100 customers. The traffic peak of 3.45 Tbps is roughly equivalent to the capacity needed to download the entire printed contents of the U.S. Library of Congress in less than a minute. Read more about this exciting event and view the video presentation. Customer Testimonial [thumbnail of Jim] [caption: ] 2010 Masters Overview – NAB 2010 Presentation Jim Elliot, IBM Interactive Services Hear IBM project manager Jim Elliot take a deep dive into the video coverage of this year’s Masters golf tournament in Augusta, GA. Masters: Key Statistics Total views: 9,140,327 Aggregate video duration: 3,119,895 hours (all encoded bitrates) Peak concurrent viewers: 510,000 – 50% at high bit rates Peak Traffic: >550 Gbps 200% longer viewing times bitrates >2Mbps 9 Million Views 550 Gbps with 50% views at higher bitrates TV Like Experience Smooth play, DVR, personalized multi camera Audience Engagement 2x average viewing time for bitrates over 2Mbps

Akamai massively scalable
DVR Functionality Instant VOD archive Enables late viewers to catch up on events Enables quick review of previous items SD 8% HD 92% Akamai massively scalable DVR Masters April 10 Akamai HD Network and HD Flash and iPhone to power this year’s tournament and broadcast it to an online audience that represented nearly a quarter of peak TV house hold viewership. Leading broadcasters CBS and ESPN used our Flash network to garner additional viewership. Friday April 9th accounted for the single largest traffic day on Akamai’s network at 3.45 Tbps across 3100 customers. The traffic peak of 3.45 Tbps is roughly equivalent to the capacity needed to download the entire printed contents of the U.S. Library of Congress in less than a minute. Read more about this exciting event and view the video presentation. Customer Testimonial [thumbnail of Jim] [caption: ] 2010 Masters Overview – NAB 2010 Presentation Jim Elliot, IBM Interactive Services Hear IBM project manager Jim Elliot take a deep dive into the video coverage of this year’s Masters golf tournament in Augusta, GA. Masters: Key Statistics Total views: 9,140,327 Aggregate video duration: 3,119,895 hours (all encoded bitrates) Peak concurrent viewers: 510,000 – 50% at high bit rates Peak Traffic: >550 Gbps 200% longer viewing times bitrates >2Mbps Interactive features such as DVR increase engagement Often 80% of users use interactive features

Response to "TSA Agents Took My Son"
On 10/16/09, TSA had blogged a response (with video) to the woman accusing TSA officers of separating her and her son during a screening process. On 10/17/09, the video that TSA had posted proving their innocence was receiving a significant amount of attention.

Voice of America Enabling Global Media Delivery
The Voice of America Website The Impact Global Distribution of Media Media Distribution in 45 languages More than 1500 hours of content every week to more than 110 million people Over 90 TB of streaming delivered every month Security Akamai mitigates DDOS attack DDOS attack on RFE/RL – Site is now on Akamai On 28 April, an REF/RL press release revealed that the radio station’s website was receiving some 50,000 fake hits per second as part of the DDOS attack, causing their website to appear unavailable to readers. The attack also knocked out pages of eight other language services, including the Persian-language Radio Farda. RFE/RL Belarus Service Director Alexander Lukashuk said he began getting s from frustrated web visitors about two hours after the attack began on 26 April. He noted that the problems began on an important date in Belarus - the 22nd anniversary of the Chernobyl nuclear catastrophe. Lukashuk said that a large Internet audience was relying on RFE/RL’s Belarus Service to report live on a rally of thousands of people, organized by the Belarusian opposition. The demonstrators were protesting the plight of uncompensated Chernobyl victims and a government decision to build a new nuclear power station.

Voice of America Enabling Global Media Delivery
The Voice of America Website The Impact Global Distribution of Media Media Distribution in 45 languages More than 1500 hours of content every week to more than 110 million people Over 90 TB of streaming delivered every month Security Akamai mitigates DDOS attack DDOS attack on RFE/RL – Site is now on Akamai

NASA Enabling the Shuttle Missions
NASA Website The Impact Live Streaming of Shuttle Launch Akamai delivering live and on-demand streaming for 3 years Over 12,000 concurrent streams during a launch Origin Offload 90% offload during launches Performance Web 2.0 dynamic website Load balance website between two data centers NASA has been a customer for 3 years and deliver their close to 80 websites and deliver their streams in on-demand and live format. During a typical event they see more than 12,000 concurrent streams and a 90% offload of data. Their website went through a complete re-design last year and has adapted Web 2.0 technologies. Akamai DSD provides acceleration and scalability for their site. “We can sleep at night now knowing that Akamai is delivering our site to millions of our end users” – Eashwer Srinivasan, eTouch

NASA Enabling the Shuttle Missions
NASA Website The Impact Live Streaming of Shuttle Launch Akamai delivering live and on-demand streaming for 3 years Over 12,000 concurrent streams during a launch Origin Offload 90% offload during launches Performance Web 2.0 dynamic website Load balance website between two data centers “We can sleep at night now knowing that Akamai is delivering our site to millions of our end users” – Eashwer Srinivasan, eTouch

Presidential Inauguration 2009 Changing the Media World
Inauguration Coverage Sites The Impact Scalability On-Demand Akamai served peak traffic of 2.25 Tbps during the Oath Over 5.4 million visitors per minute at the news websites Over 12 million hits/sec Media Statistics Over 1 Tbps of streaming Over 7.7 million total streams Live Flash – Over 800 Gbps Over 99% Origin Offload “At exactly 12 PM ET, WhiteHouse.Gov, the official Website of the President switched over to a new design.” – Washington Post

United States Military Academy 2010 Special Event Support
West Point Graduation The Impact Support for Flash Crowds On Saturday, 5/22/10 the POTUS, served as the graduation speaker for the U.S. Military Academy’s Class of More than 1300cadets received Bachelor of Science degrees and were commissioned as second lieutenants in the U.S. Army. Scalability & Resource Savings The graduation ceremony is streamed live online annually at to thousands of friends and family members who can not attend in person. Akamai handles all flash traffic 2711 viewers 1129 concurrent users peak MBits/sec peak Supporting Special Events Without Infrastructure Build-Out

Columbia University Scalability on Demand
The Impact Scaling to Meet Interactive Learning Demand Grappled with limited storage and a rapidly growing student access need, CVN had no way of predicting the popularity of their distance learning site. Thus, was unable to plan accordingly for future BW & storage req’s. Additionally, CVN experienced multiple server failures the first year it offered its online courses due to load. Scalability Student satisfaction rate has risen over 40% since implementing Akamai’s streaming delivery solution. The Challenge Scaling to Meet Interactive Learning Demand Originally, Columbia University’s distance learning program relied heavily on delivering course lectures via videocassette. This process resulted in significant delays between the time of the lecture and the time a student was able to view the video, especially as an increasing number of international students began to take advantage of the esteemed university’s offering. Like most universities, Columbia was hosting and serving its own content, and quickly found itself grappling with limited storage space as more students accessed course content. CVN had no way of predicting the popularity of Columbia’s distance learning program, and so was unable to plan accordingly for future bandwidth and storage requirements. In addition, CVN experienced multiple server failures the first year it offered its online courses. Realizing that high quality courses delivered via broadband was the future of distance learning, CVN knew it needed a robust and reliable streaming solution. The Goal CVN’s Web site needed to meet three key requirements to ensure it upheld Columbia’s reputation and supported the school’s objectives: • Scale to Support Global Access With a mission to enhance the campus-based program and make it globally available, CVN needed a solution that could reliably deliver streaming content worldwide. • Provide High Quality Distance Learning Many of Columbia’s professors are experts in their fields, and CVN is committed to delivering their lectures via high quality streaming that accurately captures the essence of the live classroom experience and the professors’ personalities. • Meet Obligation to Students and Corporate Partners CVN serves working students, many of whom are sponsored by their companies, such as Boeing, IBM, and Intel. These organizations trust CVN to educate their rising engineers, and CVN does all it can to meet their expectations. Why Akamai Turning to a Trusted Partner When CVN first delivered online lectures, it housed its server with one of the world’s largest backbone providers. While this solution proved adequate in terms of connectivity, it did not support CVN’s goal to scale globally. Having been one of the first participants in the Akamai Accelerated Network Program, which enables educational and university networks to serve content faster and more reliably by deploying Akamai's servers in their points of presence at no cost, Columbia knew it could turn to Akamai to help it reach its goals. KEY IMPACTS • Supports global audience without additional infrastructure • 130% increase in total number of streams delivered • 40% increase in student satisfaction • Reduces time to market for new degree programs • Ensures uninterrupted Web operations • Alleviates stress, instills confidence in Web services • Upholds esteemed reputation “Choosing a partner like Akamai is one of the ways we continually enhance the quality and value of our program. Eventually, we’d like every segment of Columbia’s engineering school to be available through CVN, and having the Akamai solution in place provides just the foundation we need,” - Evan Jacobs, CVN’s Marketing Director

Questions

Next Steps No Cost Trial Streaming Services
Setup a meeting with the Akamai team to review specific Streaming requirements No Cost Trial Streaming Services GSA Contract procurement in place

Akamai Streaming Services Overview

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