1. 10 Steps to a Complete Sales Call
Starring Kelly Gersonde
Directed by Lori Royer
August 2009
Step 1:
Prepare to make the call
Step 2:
Enter like a professional
Step 3:
Survey for sales opportunities
Step 4:
Take inventory
Step 9:
Record the call on
appropriate forms
Step 5:
Service all Gallo products
Step 6:
Prepare for your presentation
Step 7:
Make your presentation
Step 8:
Thank, collect, remind
Step 10:
Set future objectives
for that account
( Step 11: Drive carefully to your next account )

2. The 9 Shelf Standards Starring Kelly Gersonde Directed by Lori Royer
August 2009
1. Department or
Section Location
2. Proper Category
3. Preferred Position
4. Types & Sizes
5. Space
6. Shelf Schematic or
Preferred Shelf Arrangement
7. Point-of-Sale
8. Pricing
9. Housekeeping