1. Deputy Jute Commissioner
A presentation on Jute/Kenaf Diversified Products other than traditional use – An Indian Experience by
R. K. Pathak, IP&TAFS
Deputy Jute Commissioner
Ministry of Textiles
Government of India

2. Govt. of India, Ministry of Textiles
Topic of Discussion
The March of the Golden Fibre –
photograph of Jute/Kenaf Diversified Product.
How did it happen – Indian Experience
Achievements at a Glance
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Govt. of India, Ministry of Textiles

3. How did it happen – Indian Exp.
History,
Threat from Synthetic,
Turning Point,
Initial Apprehension,
Threefold Diversification Strategy,
Product Development linked with Entrepreneurs
Policy Support by Govt. of India
National Centre for Jute Diversification
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Govt. of India, Ministry of Textiles

4. Govt. of India, Ministry of Textiles
History
Early use dates back to 16th Century
Mostly for household items like ropes, matting etc.
1873: first export of raw jute from India
1855: first jute mill at Rishra, WB, Oldest Industry
Two World War – demand increased
1947: Partisan – Shock for Indian jute Industry
1960’s: The golden era of Indian Jute
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Govt. of India, Ministry of Textiles

5. Govt. of India, Ministry of Textiles
Threat from Synthetic
Late 1960’s & early 70’s: Emergence of Synthetic as new packaging material
Modern production pattern
Jute Mills – stagnated technology
Huge unionised workforce
By 1980’s Jute Industry considered as crisis ridden industry with no scope for salvaging
Sunset Industry
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Govt. of India, Ministry of Textiles

6. Govt. of India, Ministry of Textiles
Turning Point
1986: Watershed year – Two important events
Change of Mindset : battle to save jute should not be fought from the platform of traditional industry
Short term : Promulgation of The Jute Packaging Material (Compulsory Use in Packing Commodities) Act 1987
Long Term : Jute diversification
From onward the intention and Objective of the policy maker at the highest level became clear.
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Govt. of India, Ministry of Textiles

7. Govt. of India, Ministry of Textiles
Initial Apprehension
Initial Phase : Interaction to explore the possibility to use jute fibre in textiles & non-textiles areas.
Initial apprehension – Not many takers
First Challenge: to convince the stakeholders (JMDC,IJIRA,Industry,TRA)
Series of Seminars & Workshop arranged
JMDC played a crucial role
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Govt. of India, Ministry of Textiles

8. Threefold Diversification Strategy
Diversify product of the jute mills from the traditional items to a mix of variegated non-traditional items such as floor covering, carpets, furnishing fabrics, upholstery materials etc.
Diversify utilization of jute fibre by diverting it from the composite jute mills to the vast handloom, power loom, textiles processing & handicraft sector,
Diversify utilization of jute in non-textile sectors of the economy such as paper making, composite applications, and geotextiles etc.
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Govt. of India, Ministry of Textiles

9. Product Development linked with Entrepreneurs
What product? Are they profitable? What about Machinery & Equipment?
Jute Yarn Technology Mission – first objective – to produce jute fine yarn & blended yarn
UNDP assisted National Jute Programme – 1992
It was demonstrated that if jute properly treated, spun and woven; it can add lustre and value to other fibre.
Major Spin-off of JYTM – indigenise imported technology & machinery
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Govt. of India, Ministry of Textiles

10. Product Development Contd…
Handloom Sector played a very crucial role in transmitting the usage of jute for jute based handloom products through its nationwide network of Handloom Weavers Service Centers.
Government supported powerloom weavers of Tamil Nadu, West Bengal, Assam, Delhi etc started utilising jute yarn in blends with cotton, viscose, wool etc
Remarkable contribution made by 3 HRD institute (IJT, PSG College, & TTIS) for development of new jute product.
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Govt. of India, Ministry of Textiles

11. Govt. of India, Ministry of Textiles
Policy support by GOI
Two pronged strategy adopted by GOI
Excise duty exempted on diversified jute product & Custom duty exempted for capital goods & machinery &
Subsidy offered for internal (IMA) & external market (EMA)
Setting up of National Centre for Jute Diversification (NCJD) in 1995.
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Govt. of India, Ministry of Textiles

12. Govt. of India, Ministry of Textiles
Objectives of NCJD
Act as a nodal agency for countrywide promotion of the jute diversification activities through
Commercialization of Technologies
Proliferation, propagation & promotion of JDPs across the country
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Govt. of India, Ministry of Textiles

13. Govt. of India, Ministry of Textiles
Functions of NCJD
Linkage & transfer of technology
Entrepreneurship development
Financial assistance to entrepreneurs
Support for small & rural industries
Diversification in organised mill sector
Support for raw materials, HRD, Design & product development
Provide market linkage
Dissemination of information
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Govt. of India, Ministry of Textiles

14. Govt. of India, Ministry of Textiles
Schemes of NCJD
Financial Assistance Schemes :
A. Jute Entrepreneurs Assistance Scheme (JEAS) – Erstwhile
B. Jute Entrepreneurs Assistance [Capital Subsidy] Scheme
General Schemes :
Jute Service Centre Scheme
Jute Raw Material Bank Scheme
Design / Product Development Scheme
Market Support Scheme
Micro Finance Scheme
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Govt. of India, Ministry of Textiles

15. Achievements at a glance
Spread of Jute Diversified Products into several non-jute growing areas
No. of JDP Unit: over 1300
Employment : Nearly 0.2 million (direct + indirect)
Export : 26% of total export in value terms
Involvement of women in large numbers especially in rural areas
Innovative product range and designer products developed with jute
Creativity given an impetus thereby opening new market opportunities
Design introduction making it not only marketworthy, but even exportworthy
“ECOPAC” – a scheme on product standardization is being implemented
Jute being introduced in high-value footwear & natural rubber coated fabric
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Govt. of India, Ministry of Textiles

16. Growth of Jute Diversified Decentralized Sectors
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Govt. of India, Ministry of Textiles

17. Govt. of India, Ministry of Textiles
Employment Growth
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Govt. of India, Ministry of Textiles

18. GROWTH OF EXPORTS OF JDPS
(VALUE IN MILLION OF RUPEES)
Index
Last Slide
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Govt. of India, Ministry of Textiles

19. Govt. of India, Ministry of Textiles
Thank You
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Govt. of India, Ministry of Textiles