1. Artemis Natural Homes LLC
Protect the future through green building.
One house at a time.
Margot Rode
Jinhwan Ji
Todd Shauger
Caron Ellis
9/19/2018
Protect the future through green building. One house at a time.

2. Protect the future through green building. One house at a time.
Mountain Living
200K loan
- 50K land
- 30K well,
septic,
site improvements
120K -- total left for you to build your home
9/19/2018
Protect the future through green building. One house at a time.

3. The Artemis Natural Home
9/19/2018
Protect the future through green building. One house at a time.

4. Protect the future through green building. One house at a time.
Unique, bright, warm
9/19/2018
Protect the future through green building. One house at a time.

5. Protect the future through green building. One house at a time.
Passive Solar Design
9/19/2018
Protect the future through green building. One house at a time.

6. Alternative Building Materials
Strawbale, rammed earth, pumice-crete, fiber-crete
9/19/2018
Protect the future through green building. One house at a time.

7. Protect the future through green building. One house at a time.
How Green Is This!?
9/19/2018
Protect the future through green building. One house at a time.

8. Protect the future through green building. One house at a time.
Back to Basics
Getting started
$30,000 operating loan
9/19/2018
Protect the future through green building. One house at a time.

9. Protect the future through green building. One house at a time.
How Do We Do It?
Design-build approach
Excellent project management
Select subcontractors
“Live by the principles on which the business is founded.”
Operations
Operations strategy will minimize cost through simple, functional home design and maximize quality through state-of-the art energy efficiency and sound construction
We will strive to work with only a few carefully selected designers and subcontractors on all of our projects to maintain a healthy working relationship.
9/19/2018
Protect the future through green building. One house at a time.

10. Protect the future through green building. One house at a time.
Design-Build System
Budget is set with the buyer
The home is built around that budget
Based on communication and trust
9/19/2018
Protect the future through green building. One house at a time.

11. Protect the future through green building. One house at a time.
Our People
Margot Rode
Professional Engineer
BS and MS in Construction Engineering and Management
Licensed Real Estate Broker Associate
Extensive contacts in the local community
construction, realtor, green, climbing, biking
Lifestyle business
9/19/2018
Protect the future through green building. One house at a time.

12. Development Timetable
9/19/2018
Protect the future through green building. One house at a time.

13. Protect the future through green building. One house at a time.
Our Customers
Preach to the converted
nature
the environment
the future
Focus on Gen-Xers
20-32 year range
$100K and $130K, they will be fairly affordable to young people with limited disposable income. This is also the market segment with the greatest stake in preserving the environment since they will be concerned for the future of their own children.
young singles are the fastest growing household-forming segment of the population (NAHB)
9/19/2018
Protect the future through green building. One house at a time.

14. Protect the future through green building. One house at a time.
Our Marketing Style
Low-tech, high touch
Personal selling
Model home
Referrals
Web site
Low-tech, high touch
Customer/supplier referrals
Word-of-mouth
Personal selling by Margot Rode
Seminars, conferences, speakers’ bureaus
Open houses
Web site
portal for “all things green”
9/19/2018
Protect the future through green building. One house at a time.

15. Our Place in the Housing Industry
9/19/2018
Protect the future through green building. One house at a time.

16. It’s not just the market that’s booming
Single family home sales
21% national growth
17% local growth
BIGGER
9/19/2018
Protect the future through green building. One house at a time.

17. Protect the future through green building. One house at a time.
Green is Growing
Green Builder Program of Colorado
National Association of Home Builders
Strawcrafters
Growth of new materials
Structural insulated panels
Engineered wood
Growing awareness of sustainability
SHETKA-STONE, Recycled paper countertop material
9/19/2018
Protect the future through green building. One house at a time.

18. Competing Business Models
National
Pulte, US Home Corp., Genessee
Local developers
McStain
Small companies
Skyview Pardners
Timberline Builders
Individuals
9/19/2018
Protect the future through green building. One house at a time.

19. Our Primary Competition
Who are they?
Individual builders
Mountain builders
Manufactured housing
How can we do better?
Design-build
reputation
Affordability
Systems and technology
indoor air quality
Engineering perspective
9/19/2018
Protect the future through green building. One house at a time.

20. Protect the future through green building. One house at a time.
Revenue Projection
Year 1 Year 2 Year Year Year 5
Units Sold
Average Price per SF 1 $85 $ $ $ $85
Average Size per unit 1,200 1, , , ,600
Price per Unit $102,000 $119, $119,000 $136, $136,000
Net Revenue $102,000 $357, $595,000 $952, $1,088,000
1 Without finished lot cost
* Average Home Sales Price (NAHB, 1998) : $77 per SF
9/19/2018
Protect the future through green building. One house at a time.

21. Operating Expenses vs. Net Earnings
9/19/2018
Protect the future through green building. One house at a time.

22. Protect the future through green building. One house at a time.
Profit & Loss
9/19/2018
Protect the future through green building. One house at a time.

23. Protect the future through green building. One house at a time.
Cash Flow
9/19/2018
Protect the future through green building. One house at a time.

24. Protect the future through green building. One house at a time.
Making it Real
$30,000 operating loan
$100,000 cash reserve to help with our first customer’s financing
9/19/2018
Protect the future through green building. One house at a time.

25. Protect the future through green building. One house at a time.
Where you want to be…
Our vision. Our commitment. Out lifestyle. Our future.
9/19/2018
Protect the future through green building. One house at a time.