1. Ralph Paglia Director - Digital Marketing ralph_paglia@adp
Ralph Paglia Director - Digital Marketing cell:

2. Profit from the Internet
Front End Solutions
Solutions to
Manage Your Business
Solutions to
Profit from the Internet
Solutions to
Leverage Technology

3. Website Solutions
Ralph Paglia Director - Digital Marketing cell:

4. MORE Website Solutions FLEXIBILITY CONTROL LEADS
We Enhanced Our Website Management Capabilities
We Proved It At The Largest Retailers

5. Website Visitor Engagement & Source Metrics
INCLUDING
WORLD CLASS ANALYTICS
REAL-TIME PERFORMANCE INFO
SECURITY MONITORING
EXPERT GUIDANCE & CONSULTING

6. Website Leads by Keywords Searched

7. MORE Website Solutions CONTENT FEATURES INTEGRATION
We Refreshed Our Graphics Galleries
We Enabled Real-time Integration To The DMS

8. Website Solutions INCLUDING MULTI-LINGUAL OPTIONS SPANISH, FRENCH
MORE AS NEEDED

9. Website Solutions
MORE
CUSTOM OPTIONS
CHOICE
And It Ain’t Boring !!

10. Business Online
Ralph Paglia Director - Digital Marketing cell:

11. Business Online Increase traffic
Service customers where they are shopping
Integrated online information and transactions
Proven capabilities
VEHICLE PURCHASE
SERVICE
PARTS / ACCESSORIES
WEBSITE SOLUTIONS
PROSPECT MARKETING
ADVERTISING
PROSPECT
Buy Online
Credit Online
Service Online
Parts Online
Accessories Online

12. Buy Online Consumer-driven Online Vehicle Purchase Process
Automatically generate vehicle specific quotes
Automate lead responses with a Quote
Generate more qualified leads
Control the Sales Process
Engage customers further down the sales cycle
Gather extended customer information
Provide a “Check Out” system for vehicle purchases
Improve customer satisfaction by ensuring customer’s online experience is consistent with their in-dealer visit

13. Buy Online Access to Online Vehicle Purchase Process
Dealer Website Visit
Response to Consumer Portal Lead
Consumer Auction Participation
Unattended Sales Assistant Interaction
Sales Staff Initiated Quote is Sent

14. Buy Online Quote Process Lead Manager Customer visits dealer web site
Customer searches inventory
or builds a vehicle
Customer registers to build and view Quote
Lead sent to lead management system
Lead Manager

15. 3rd Party Inventory Lead or Vehicle Quote Builder Request:
Configurable Automated Confirmation Specific to Vehicle Selected
Dear Ralph, Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly. VEHICLE INFORMATION Type: New - Stock Number: VIN: 4T1BE46K28U Year: Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6 Trim:XLE V6 - Model Number: Engine: N/A Transmission: Automatic - Color: Graphite Interior Color: Dark gray - Mileage: 12 PRICING MSRP: $18, – Discounted ePrice: $17,253.00
For complete vehicle details, visit View Details of Vehicle Thank You,

16. Buy Online Dealer Control Activate and Order Your Steps:
Accessories Upgrades
F&I Menus – Protection & Warranty
Trade In
Down Payment
Payment Options
Credit Application
Lender Submission and Response
Appointment
Vehicle Hold
Delivery Type

17. Buy Online Accessory Upgrades [ View ] Protection Upgrades [ View ]
Warranty Upgrades [ View ]

18. Buy Online Trade In Selection [ View ]
Trade In Evaluation or Appraisal [ View ]
Down Payment [ View ]

19. Buy Online Payment Preference [ View ] Credit Applications [ View ]
Processing [ View ]
Lender Response [ View ]

20. Buy Online
Quote Log
All quotes are available for view and management via the administration view of the Quote Builder.
At a glance, users can view current status of existing quotes as well as view newly created quotes.
Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span.

21. = Buy Online Respond to your Customer
Customer View
Respond to your Customer
Dealers and customers may communicate online using Quote Builder to:
Ask questions
Schedule test drives
Request required information
Notify of deal changes & edits
Notify of lender financing
Arrange for delivery
Interaction =
Dealer View

22. Credit Online Guided Online Credit Application & Approval Process
Website Plug-in
Virtual Presenter Guides Customer
Produces Highly Qualified Sales Leads
Increases Finance Lead Conversion
Dealer-Controlled Pre-Approval Rules
Uses Consumer Credit Report
Real-time Data
Secure Environment
Secure Transmission of Credit App
No of Sensitive Customer Data
Info Saved in Secure Account for Consumer to View, Edit, or Withdraw
Integration Points
Equifax, TranUnion, Experian
w.e.b.Credit
Buy Online
Lead Management / CRM
[click]

23. How Will Dealers React?
What we think at AutoNation is [that we should] spend less time worrying about lead generation and spend less time worrying about the tricky words and phrases so that we can get customers to raise their hands so we can call them 13 times in the first two weeks. We think the time is right to give people the keys to the transaction and let them drive. Ten years ago, customers weren’t ready, dealerships certainly weren’t ready, and the technology didn’t work all that well. But our friends in the airline and hotel businesses have shown us that if you give customers the keys to the transaction, they’ll drive. And it will be a better experience for them and they will think better of us and we just might improve our profitability because we are doing something of real value. That’s what AutoNation is going to spend its time on in the next few years—how to take that transaction and push it to the consumer in a simple way.
-- Gary Marcotte
Vice President
AutoNation

26. Digital Advertising
Ralph Paglia Director - Digital Marketing cell:

27. WHY? Where Do You Find This Sales Opportunity? Digital Advertising
2008 AUTO BUYER
1/10 TV & RADIO
FEW LEADS
3/10 PRINT
DILUTED OPPORTUNITY
8/10 INTERNET
PRODUCING LESS THAN DESIRABLE RESULTS
90% of Ad Budget focused at 30% of Customers
Where Do You Find This Sales Opportunity?
WHY?
11% of Ad Budget focused at 70% of Customers
relying on 3rd Party Lead Providers who send same lead to your dealership and others

28. Digital Advertising STRATEGY 1/10 TV & RADIO 3/10 PRINT 8/10 INTERNET
MORE LEADS ON OWN
2008 AUTO BUYER
HIGHER QUALITY
1/10 TV & RADIO
HIGHER CLOSING %
3/10 PRINT
HIGHER GROSS
8/10 INTERNET
LOWER COST PER LEAD
25% of Ad Budget focused at 70% of Customers
Dealer becomes regional buying service
Dealer generates more high quality leads on own
Dealer quickly captures higher share of online market
STRATEGY

29. KEY COMPONENTS OF A DIGITAL ADVERTISING SOLUTION THAT DRIVES RESULTS
Search Engine Marketing Search Engine Optimization
Behaviorally Targeted Ad Placement
Eye-Catching Banner Advertising Content
“Microsites” and “Landing Pages” that convert click-throughs to Showroom visitors and Leads
Geographically-Targeted Ad Placement
Placement of Dealer Ads into Online Advertising Networks

30. Digital Advertising All Sites and Pages Linked with Keywords
Search Engine Marketing & Optimization
Search Landing Pages
Web Sites
w/ Inventory
Campaign Microsites
Lead Generation
ChevyPriceQuote.com
HouseofCourtesy.com
2007Tahoe.com
Geographic Marketing Ads
YouGotGas.com
CourtesyonBell.com
WeBuyChevys.com
Sponsored SEM Ads
FreeGMOilChange.com
CourtesyFleet.com
2006Silverado.com
All Sites and Pages Linked with Keywords

31. Digital Advertising
Connecting ADP Dealers with Car Buyers across online channels
Connect Dealers with Customers
When They Search Online
with ADP provided
Search Solutions
Connect Dealers with Customers
When They Research and Pursue Passions
with ADP provided
Content Network
Connect Dealers with Customers
When They Go Beyond Web Sites
with ADP provided
Channels 31

32. Digital Advertising Targets 7 key “in-market” consumer behaviors
Banner Ad / Micro-site “Digital Ad Campaigns”
Looking for a quote
Taking a virtual test drive
Searching vehicle inventory
Looking for an offer
Wanting to value their trade-in value
Looking for a specific make/model
Needing special financing

33. Digital Advertising Digital Advertising packaged solution includes:
Banner ads
Micro sites
Search Engine Marketing (SEM)
Placement options (Basic, Premium)
Traffic ads on the Internet
Statistical reporting on the success of each campaign
Several package pricing levels to fit every budget

34. Digital Advertising ESTABLISHED – EXPERIENCED SEM TEAM
BZ Team of dedicated Search Marketing Analysts
Years of Experience in automotive and web-retailing verticals
Maximizing results for websites today
Currently manage > $6 million in ad spend
Utilize rich analytics tools
Results backed by Performance Reports

35. Ralph Paglia Director - Digital Marketing ralph_paglia@adp
Ralph Paglia Director - Digital Marketing cell:
THANK YOU

36. Digital Advertising

37. Digital Advertising

38. Digital Advertising