1. “Quality Water for Quality Life” Sharing session with Nestle Pure Life
Aston Hotel, Bogor
19 September 2017

2. Nestlé Pure Life from

3. THE #1 BOTTLED WATER BRAND
More consumption contact points than any other Nestlé brand (2.5 Bn Consumers)
Worlds #1 Bottled Water Brand (~$4B in retail sales)
Large growth contribution (2015: +9,8 OG)
Canada #1
USA #1
Uzbekistan #1
Argentina #3
Pakistan #1
Egypt #1
Jordan #1
Thailand #2
Lebanon # 1
Spain
Algeria #2
Hungary
Iran #3
Among Top 3
in 13 Markets
Available in 41 markets
Spring or Purified
NB: Nestlé Pure Life also called Aquarel, Vera, Selda, 2015

4. Healthy Family Hydration
Target Consumers
Family Champion. Content with her role as a selfless giver, managing the chaos that is daily challenge but part of her rich, fulfilling life.
Product Attributes
Pure, safe, accessible, water guaranteed by Nestle
Taste liked by the whole family
Natural & healthy ingredients
Brand Personality
Encouraging, Responsible ally – “Everyday Hero”
Brand Benefit
Functional : A simple & healthy way to hydrate your body.
Emotional : Ultimate satisfaction of doing the right thing – a sense of achievement in the daily struggle to keep the family on track

5. Product Attribute Cap Seal PET Bottle
Cap Seal being used to ensure quality and authenticity is well maintained.
PET Bottle
The bottle is made from virgin material PET (Poly Ethylene Terephthalate) food grade and match Nestle lab standard
Nestle Pure Life water characteristic
Pure & Clear
Refreshing
Clean Taste

6. Product Portfolio

7. Product Personality 330ml 600ml 1.500ml Individual bottle Single Serve
On-the go consumption
600ml
Individual bottles
Double serves
On-the go consumption
1.500ml
Family size bottles
Multiple serves
In home consumption

8. Healthy Hydration

9. Healthy Hydration

10. Family Hydration

11. Family Hydration

12. Family Hydration

13. Sustainability

14. Sustainability

15. Guaranteed Quality
NESTLÉ PURE LIFE is guaranteed by a specific production process carried out under strict hygiene conditions, which ensures that the quality of the water is preserved right up to the place where you buy it. Throughout the process, ongoing quality control measures are applied. The 12 Steps of the Quality Process from water source to packaging, in order to ensure the perfect quality of the final product.
NESTLÉ PURE LIFE benefits from Nestlé’s guarantee; Nestlé, a renowned brand with expertise in the field of bottled water and nutrition, helps you to make healthy choices.

16. Enjoy Pure Refreshment for Life