1. The Art of Effective Evaluation by Johnson Yike, DTM
Area B5 Workshop, 5 October 2011

2. In a Nutshell
The more effective we evaluate, the more we can help each other. And by doing this, we can ALL become better speakers.

3. The Benefits of Effective Evaluation
For the Speaker, Effective Evaluation…
For The Evaluator, Effective Evaluation …
It Helps Our Club, Because Effective Evaluation …
For the Speaker, Effective Evaluation…
Is a timely and powerful learning aid
Paves the way to better speaking skills
Provides recognition and ego-fulfillment
Creates a positive climate for motivation
Building and maintains healthy self-esteem
For The Evaluator, Effective Evaluation …
Provides opportunities to help others
Develops an attitude of helping interest
Builds positive interpersonal relationship
Develops listening skills
Builds impromptu speaking skills
It Helps Our Club, Because Effective Evaluation …
Contributes to a high standard of excellence
Builds a positive climate
Develop role models
Creates a success-oriented atmosphere
Keeps people coming to meetings

4. The Benefits of Effective Evaluation
For the Speaker, Effective Evaluation…
Is a timely and powerful learning aid
Paves the way to better speaking skills
Provides recognition and ego-fulfillment
Creates a positive climate for motivation
Building and maintains healthy self-esteem

5. The Benefits of Effective Evaluation
For The Evaluator, Effective Evaluation …
Provides opportunities to help others
Develops an attitude of helping interest
Builds positive interpersonal relationship
Develops listening skills
Builds impromptu speaking skills

6. The Benefits of Effective Evaluation
It Helps Our Club, Because Effective Evaluation …
Contributes to a high standard of excellence
Builds a positive climate
Develop role models
Creates a success-oriented atmosphere
Keeps people coming to meetings

7. Session Objectives
To help us recognize the purpose and value of effective speech evaluation
To discover ways we can improve our evaluation skills
To stimulate group discussion

8. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
How self-esteem affects learning to speak
Guidelines and Methods
There is really just one answer to this question. When you evaluate a speech in this Toastmasters Club, your primary purpose is
to help another person so he/she can become a better speaker.
All other reasons for evaluation are secondary to this.

9. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
How self-esteem affects learning to speak
Guidelines and Methods
We want to learn to speak so we can …
Gain knowledge and skill
Meet a specific need
Gain material rewards
Earn credit toward recognition
Gain pleasure
Build self-esteem
Build self-confidence
Win acceptance and esteem from others

10. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
How self-esteem affects learning to speak
Guidelines and Methods

11. How We Improve As Speakers
Improvement requires behavioral change
Evaluation is a source of information
The ultimate responsibility lies with the speaker
Improvement requires behavioral change. For us to become better speakers, we must change our behavior – do things differently than we’re doing them now.
Evaluation is a source of information. The function of feedback, or evaluation, is to provide us with information we can use in changing our behavior.
The ultimate responsibility lies with the speaker. Only the speaker can actually make the changes in behaviour that bring about improvement. When we as speakers are evaluated by fellow members, WE must decide whether their feedback is valid. And WE must decide if we will act on it.

12. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
The difference between evaluation and criticism
How self-esteem affects learning to speak

13. The Roles of the Evaluator
Motivator
Recognizing improvement
Reinforcing desire
Facilitator
Concentrate on specific methods
Counselor
Understanding and sensitive
MOTIVATOR
Human motivation must come from within. But as an evaluator, you can help create a climate for motivation by …
FACILITATOR
To evaluate effectively, we must all understand the difference between evaluation and criticism. A critic simply identifies strengths and weakness. But an evaluator must concentrate on specific methods for improvement.
COUNSELOR
... Reducing fear is an immediate need – far more important than making mechanical improvement.

14. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
How self-esteem affects learning to speak
Guidelines and Methods

15. Self-Esteem: Key To Personal Growth
What Is Self-Esteem?
How Self-Esteem Affects Learning To Speak
Self-esteem fuels personal growth
Feedback reinforces personal growth
Personal growth nourishes self-esteem
Increased self-esteem promotes growth
Self-esteem is how we feel about ourselves.
It’s the extent to which we consider ourselves capable, significant, worthy, and successful.
Dr. Nathaniel Branden, “self-esteem is the single most important key to our behaviour. It governs every emotional response we make. And it greatly affects our thinking processes, desires, values, goals, and interpersonal relationships.”
Dr. Herbert Otto, “Change and growth take place when a person risk himself and dares to experiment with his own life.”
Evaluation must do two things;
It must point us towards personal growth by showing us where and how we can improve.
It must build our self-esteem, making us feel good about what we’ve accomplished and motivating us to grow even more.

16. Learning Methods Why we evaluate Why people want to learn to speak
How we improve as speakers
The roles we play when we evaluate
How self-esteem affects learning to speak
Guidelines and Methods

17. Guidelines Be genuine Recognize strengths Recognize improvements
Create a climate for motivation
Avoid value judgments
Provide positive direction
Be genuine. To be effective, your feedback must be honest and sincere. It should reflect your genuine desire to help the speaker improve.
Recognize strengths. Research has shown that adults who receive sincere, deserved praise achieve greater growth than those who don’t.
Recognize improvements. Emphasize areas where the speaker has shown improvement. Let them know they have accomplished something worthwhile.
Create a climate for motivation. Help the speaker realize he/she can improve even more.
Avoid value judgments. To be effective, feedback must concentrate on the speaker’s behaviour – not on the speaker as a person. This is especially important when evaluating someone who is nervous or lacks confidence.
Provide positive direction. Show the speaker how he or she can improve even more.

18. Methods For Effective Evaluation
“Tell and Sell”
The evaluator talks, and the speaker listens
“Tell and Listen”
The evaluator talks, then the speaker is given an opportunity to respond
“Problem Solving”
The evaluator engages the speaker in two- way dialogue  own evaluation
“Tell and Sell” method
Advantage: brevity. Least time-consuming method of evaluation.
Disadvantage: speaker defensive if the speaker feels the evaluation isn’t on target. Create personal animosities.
“Tell and Listen” method
Advantage: Removes defensive feeling. Builds positive interpersonal relationships and group unity. Evaluator improve.
Disadvantage: longer. New member or anxious speaker, it may increase nervousness, rather than reduce it.
“Problem-Solving” method
Advantage: Specific area of focus, ask non-threatening questions, build mutual agreement.
Disadvantage: longer. New member or anxious speaker, it may

19. How To Evaluate Effectively
Show That You Care
Suit Your Evaluation To The Speaker
Learn the Speaker’s Objective
Listen Actively
Personalize Your Language

20. How To Evaluate Effectively (Cont.)
Give Positive Reinforcement
Help The Speaker Become Motivated
Evaluate The Behavior – Not The Person
Nourish Self-Esteem
Show The Speaker How To Improve

21. The Speaker Has Responsibilities Too !
Communicate your goals
Help your evaluator prepare
Prepare diligently
Empathize with your evaluator
Help your evaluator improve
Prepare to change

22. Question and Answer

23. Hands-On Activity Speech and Evaluations
Test Speaker Respective Project Evaluators.

24. Project #2: Organize Your Speech
Objectives:
Select an appropriate outline which allows listeners to easily follow and understand your speech.
Make your message clear, with supporting material directly contributing to that message
Use appropriate transitions when moving from one idea to another.
Create a strong opening and conclusion

25. Project #4: How To Say It Objectives:
Select the right words and sentence structure to communicate your ideas clearly, accurately, and vividly.
Use rhetorical devices to enhance and emphasize ideas.
Eliminate jargon and unnecessary words. Use correct grammer.

26. Project #6: Vocal Variety
Objectives:
Use voice volume, pitch, rate and quality to reflect and add meaning and interest to your message
Use pauses to enhance your message
Use vocal variety smoothly and naturally

27. How Can We Improve? Do we want to evaluate more effectively?
Do we understand how we can improve?
Are we comfortable with the act of evaluating?

28. How To Change Our Evaluation Behavior
Decide what you want to change
Recognize the benefits of change
Put the change into action
Make it a habit
Never stop improving !

29. Imagine you are evaluating an
Evaluation vs Contest
TIP:
Imagine you are evaluating an
ICE BREAKER
project
Evaluators
Contestants
Guided form
It is about the Speaker
To compliment, motivate and encourage.
“It’s a personal opinion”
Free form
It is about the Contestant
To compliment, motivate, encourage AND STAND OUT.
“It’s a challenge”

30. Question and Answer

31. Thank You