1. Current Digital Market & Marketing Landscape
Digital Marketing
Current Digital Market & Marketing Landscape

2. Status of Internet Usage Globally
3.5 bn in May, 2016 (7.5 bn world population) - 46% penetration
First bn – 2005, Second bn – 2010, Third bn – 2014
75% of all internet users live in top 20 countries
50%+ users live in Asia (NA – 9%, SA – 11%, Eur – 17%, Af – 10%, ME – 4%, OC – 1%)
Source: Internet World Stats (

6. Internet Penetration by Countries - 2015
Bermuda/Iceland 98%
Denmark 96%
Japan 93%
UK 92%
Germany 88%
Australia 85%
Singapore 82%
USA 75%
Russia 73%
Brazil 59%
South Africa 52%
China 50%
Kenya 45%
World Average 44%
India 26%
Pakistan 18%
Congo 4%
Somalia 2%
Source: World Bank Report

9. Worldwide broadband subscriptions
2007
2010
2014a
World population[3]
6.6 billion
6.9 billion
7.2 billion
Fixed broadband 5% 8%
10%
Developing world 2% 4% 6%
Developed world
18%
24%
27%
Mobile broadband
11%
32% 1%
21%
19%
43%
84%
a Estimate. Source: International Telecommunications Union.[4]

11. Average monthly internet usage per user in Hours (May 2015)
UK – 36
US – 34
Russia – 30
Brazil – 28
China – 19
Japan – 18
India – 10

13. Language Usage on the Internet
Percentage of Content by language
Percentage of Internet users by language

14. Some Other Facts Internet Companies Values Mobile Internet Values
Google/Alphabet market value
$510bn
Facebook market value
$340bn
Average revenue of Amazon.com
$107.01bn
Google’s global revenue in 2015
$74.54bn
Mobile Internet
Values
Average number of mobile apps used by mobile internet users globally
6.8
Time spent on gaming apps on iOS and Android devices as a % of total session
15%
Mobile phone internet user penetration
52.7%
Source : Statista – May, 2015

15. Mobile Internet Users Surpassed Desktop Users in 2014

31. Market capitalization of the biggest internet companies (May 2016 - $bn)
Google/Alphabet – 510
Amazon – 341
Facebook – 340
Tencent – 206
Alibaba – 205
Uber – 63
Baidu – 62
Xiaomi – 46
Netflix – 44
Yahoo – 36
eBay – 28
AirBnB – 26

32. Status of Internet Usage in India
250 – 300 mn estimated users (around 20% penetration)
96th in Internet speed, 139th in Penetration
Lack of meaningful content in languages, smart phone penetration and high costs are the biggest internet usage growth barriers
High transaction costs, payment options, logistic support, etc are big e-commerce growth barriers