1. Globalization Introduction

2. Roots 1st used in 1940s Popularized in 1960 Buzzword- 1990s
Describe ↑ interdependent social life
Disputed concept

3. 2014 World Cup
Why does the author use the 2014 World Cup to explain globalization?
Orlando Stadium, Johannesburg, South Africa, site of the 2010 World Cup

4. 2014 World Cup Glocalization- Why? Teams from 6 continents
Int’l coverage
5 M+ spectators; global viewership
Tourism
Investments/ sponsors
Soccer ball (or football for purists/ everyone in the world outside of the U.S.)
FIFA scandal
Superstars

5. 2014 World Cup Superstars Lionel Messi- Argentinian MVP
J. Lo, Pitbull, & Claudhina
1st gen. PR American
Cuban-American
Brazilian
Outfits
Official anthem: ‘We are One (Ole Ola)
Hybridization

6. Terms Global Imaginary Globalization Globality
-Encompasses globalization
-Global social consciousness
Globalization
-Processes that weaken national identity
-Dependent on global imaginary
Globality
Social result of globalization process

7. Global Imaginary Growing consciousness of global community
Challenges local ties
Identity
Information
Social network
Involvement
Consumer habits

8. Globalization Set of social processes
Challenges nationalism, the state
Moves toward globality
Borders
Intermestic issues
Not fully blended

9. Globality Social condition Interconnections Ultimate integration
Ex: Int’l law
Poster reads:
Stoning (was)
Capital Punishment is
really not that
complicated.
Ending it is.
Really not that complicated
Haavard Pedersen, Italy

10. Why we have not yet reached globality?
Reached globalization…
Global networks
Expansion across borders
Technology
…but not globality
Full integration
Sovereignty

11. Confronting Globalization
‘Global village’ v. ‘Glocalization’
Phenomena
EU, NAFTA
WTO
9/11; other attacks
Brexit

12. Psy & Gangnam Style Gangnam Style
Gangnam Style

13. How is the phenomenon of Gangnam Style an example globalization?
Role of technology
Dissemination
YouTube upgrade
Waived copyright replicated
Flash mobs, ringtones, parodies
“The Pistachio”
Social aspects= wide appeal
Chinese market
Sold out concerts
>90% hits SK

14. …Gangnam Style an ex. globalization? (cont.) Money Others pair w/ Psy
“Father” with Lang Lang
“Hangover” w/ Snoop Dog
Asian market prospects
UNSG Ban- “a force for world peace”

15. Recap Roots Ex. of globalization
Global imaginary relation to globalizationglobality
Embrace v. shun