1. Marine Studies Initiative
Marketing, Communications and Public Affairs Strategies

2. Marketing, Communications and Public Affairs Strategies
INTEGRATED STRATEGIES -- on and off campus
Short-term strategies and tactics: through June 30, 2015.
Mid-term strategies and tactics: July 1, 2015 through June 30, 2017
ESSENTIAL REQUIREMENT:
We all speak internally and externally about the MSI in the same way.
September 17, 2018
Marine Studies Initiative

3. Communications – External and Internal
Promote importance of marine studies research and teaching.
Editorial board visits with coastal and “inland” journalists.
Conduct MSI media relations with national media.
Consider holding national Marine Studies Media Fellowship.
INTERNAL
Communicate importance, engagement and variety of marine studies research and teaching to faculty, staff and students.
Updates to OSU Board of Trustees.
September 17, 2018
Marine Studies Initiative

4. Web, Interactive Communications, Events
Launch and maintain compelling and informative website.
Utilize video to tell the global importance of marine studies and our oceans.
Create links between MSI website and websites of OSU colleges and MSI-related units.
EVENTS
Utilize events to inform and engage: Hatfield Marine Science Center’s 50th anniversary and marine-studies-related “Science Pubs” in Corvallis, Newport, Portland.
September 17, 2018
Marine Studies Initiative

5. Complete and utilize MSI economic impact study.
Public Affairs
Complete and utilize MSI economic impact study.
Work with MSI leaders to maintain on-going SWOT analysis. Proactively address emerging issues and capture benefits of new opportunities.
Conduct and utilize public perception and influencers research.
Support MSI committees’ public affairs and engagement strategies.
September 17, 2018
Marine Studies Initiative

6. How can we broaden campus engagement and ownership?
Questions?
How can we broaden campus engagement and ownership?
What is missing from this strategy?
What resources support this strategy?
What long-term strategies may be required? Examples: enrollment marketing; student communications, alumni communications?
Who else needs to be involved in this initiative?
September 17, 2018
Marine Studies Initiative