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TEAM ORANGE
Insert product name

2. PΣAσMμ Dan Predictive Analytic Management 1. Customer Segments
Who are our most important customers?
Dan
PΣAσMμ
Predictive Analytic Management
9/17/2018

3. 2. Value Proposition Relevance Intrinsic Extrinsic
Personal Accomplishment
Commitment to Profession
Personal Satisfaction
Extrinsic
Relevance
Career Gains
Financial Gains
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
9/17/2018

4. 3. Customer relationship
Advisory Board
Nat Sliver
Associations (PMI + Prince2)
Government (EU, UN, national)
Industry (Oracle, IBM, CL)
Universities (Stanford, Cambridge, etc.)
Coursera and other MOOC
Granting Authorities (RFP for Data Science)
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
9/17/2018

5. 4. Channels Website (Google) Partner with training organization MOOCs
Packaged with PRINCE2 and PMI
MOOCs
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
9/17/2018

6. 5. Revenue Streams PRINCE2 – 5 000 per year PMI – 65 000 per year
MCIS – per year
Projection Management Roles increase – 15 million
Sales from content
Revenue through certification
1% = x $599 = $ 8.6 mil
The Business model:
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
9/17/2018

7. 6. Key Resources & Activities
Team
Project Management
Marketing
Subject Matter Experts
Content
Website
Platform
Training
Testing / Certification
Activities
Finanical Planning
Source People
Consultants
SMEs
Content Development
Marketing (Linkedin)
Delivery
Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
9/17/2018

8. 7. Key Partners Associations Data Professional
Project Management (PRINCE2 / PMI)
AXELOS
Institute of Directors
Data Professional
Open-source solutions (keeping cost down)
Remote Proctoring Firm
Blue Chips
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
9/17/2018

9. 8. Wild Card
9/17/2018