1. Riot Game(s?)
Presentation by Matthew Tran

2. League of Legends Objective Champions and Skins Teamplay Competitive
“A more complicated capture the flag”
Champions and Skins
Over 100 characters with skins to be purchased with real money
Teamplay
5v5, different roles, requires team coordination. Strictly multiplayer
Competitive
Competitive Scene with several leagues across the world (Korea, China, Europe, North America)

3. Release of League of Legends
Timeline
Found in LA
2006
Release of League of Legends
2009
Tencent acquires majority stake
2011
1st LoL Season 1 World Championship

4. 2012 2012 2013 2013 2014 Membership Season 2 World Championship
League of Legends hosts around 12 million players monthly, 1.3 million at the same time, and 4.2 million daily
Membership
2012
Season 2 World Championship
2012
2013
Riot officially starts the League of Legends Championship Series (LCS)
Season 3 World Championship
2013
2014
Season 4 World Championship

5. Unorthodox Business Model
Road to success
How Riot rose to the top
Unorthodox Business Model
Free to Play
A focus on E-sports to increase popularity, while obtaining small portions of money through in game purchases.
One of the first free to play downloadable games. Since the 2009 free release, there have been an abundance of free games.
Constant Updates
Constant “patches” to improve gameplay increases customer loyalty.
Revenue
Free to play, yet Riot generates around a $150 Million Revenue yearly

6. “ We aspire to be the most player-focused game company in the world”
Riot’s Philosophy
Players first. Revenue second.
“ We aspire to be the most player-focused game company in the world”

7. E-Sports LCS World Championships Not even on TV
How Riot Games increases their fanbase
LCS
Competitive league. Similar to NBA. Consistent professional competition. Brings stability to e-sports scene
World Championships
Galen Center, Staples Center, Korean Olympic Center
Not even on TV
Covers with online streams, yet viewer numbers are huge.

8. World Championships Season 2 Season 3 Season 4 By the numbers
Galen Center
1,1 million concurrent views
8.2 million total viewers
More viewers than British Royal Wedding and 2012 Olympics
Season 3
Staples Center
8.5 million concurrent views
Watched by 32 million viewers (For one day)
Larger than the NBA Finals and Super Bowl Viewers
Season 4
Seoul World Cup Center (Sangam Stadium)
11.2 million concurrent views
Watched by 27 million viewers (For one day)
However, watched for longer amount of time (67)

9. World Championships Cost Why do they continue?
How much does this benefit Riot?
Cost
Surprisingly, despite all the viewers, Riot Games pays more money than they earn from these World Championships.
Why do they continue?
Player base skyrockets after every Championship, eventually resulting in more microtransactions.
Once again, player focused
Riot prioritizes players enjoying the game, by watching or by playing.

10. Riot Points Source of their revenue More than 50% pay
Microtransactions
Source of their revenue
Surprisingly, despite all the viewers, Riot Games pays more money than they earn from these World Championships.
More than 50% pay
Majority of the league community have purchased Riot Points
Players who don’t pay can still enjoy
Only appearances (skins) are RP exclusive. Everyone still has access to every character

11. Thank you
See you next time, have a nice day