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2. Business Ethics Case 1: KFC (Marks 20) Abstract The case highlights the ethical issues involved in Kentucky Fried Chicken's (KFC) business operations in India. KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Q1. Since its entry in India in 1995, KFC has been facing protests by cultural & Economic activists and farmers. What are the reasons for these protests? Q2. Do you think in the light of fierce competition, it is justified for business organizations not to give importance to ethical values at the cost of making profits? Why or Why not?

3. CASE 2: THE NEW MARKET OPPORTUNITY (Marks 20) FACTS OF THE CASE China was eager to enter joint ventures with foreign companies to construct and operate automobile manufacturing plants inside China. The plants would not only manufacture cars to supply China’s new internal market, but could also make cars that could be exported for sale abroad and would be sure to generate thousands of new jobs. Q1. In your judgment, is it wrong, from an ethical point of view, for the auto companies to submit plans for an automobile to China? Explain your answer? Q2. Of the various approaches to environmental ethics outlined in this chapter, which approach sheds most light on the ethical issues raised by this case? Explain your answer. Q3. Should the US government intervene in any way in the negotiations between US auto companies and the Chinese government? Explain.

4. SECTION B (Marks 40) Attempt any 04 questions: Q1.Distinguish ethical decision making from other practical decision situations. Q2. Discuss the role of mission statements and codes in creating an ethical corporate culture. Q3. Describe the three key concerns of ethical analysis of marketing issues. Q4. Explain why ethics is important in the business environment. Q5. Discuss the need for ethics in performance appraisal.

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