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2. BUSINESS FOUNDATIONS Q1.How would you describe Heidi Flammang’s approach to doing business? Q2.In what ways is Camp Bow Wow’s business model creating more value for dog owners than its competitors? How has Flammang altered her business model over time? Q3.In what ways will Flammang’s business model and her use of franchising affect the profitability of her company Q4.Why is Southwest the most profitable U.S. airline company?

3. Q5.How is Gary Kelly changing Southwest’s business model to keep the company profitable? Q6.In what ways has Kelly changed Southwest’s organizational structure to help improve relationships with the company’s employees Q7.What was Nike’s original approach to business commerce? What kinds of business occupations and organization did Nike adopt to pursue its business model? Q8.What kinds of business problem did Nike encounter as it evolved over time?

4. Q9.After the meeting, Keith and Jamie just looked at each other. It was plain for Sid to see that the couple was a bit shocked and confused. The couple is not sure what to do. What specifically do you recommend and why? What would you do if faced with a similar situation? Q10.Do the major airlines have a strategy? Q11.Do a SWOT analysis for the airline industry.

5. Q12.Conduct an internal/ external audit of the airline industry. Q13.What are some entrepreneurial and innovative business strategies the major airline carriers should adopt to avoid extinction?

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