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Operation Management Dr. Aravind Banakar –

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1 Operation Management Dr. Aravind Banakar 9901366442 – 9902787224

2 Operation Management CASE STUDY (20 Marks) The demand for a product generally tends to follow a predictable pattern called the PLC. Product life cycle has been defined as an attempt to recognise different distinct stages in the sales history of the product and a generalised model of sales and profit trends for a product class or category over a period of time” The various stages are introduction, growth, maturity saturation and decline.

3 Answer the following question. Q1. Explain the growth stage in brief Q2. Explain the saturation and decline stage in brief

4 Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224


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