1. Importance of Intellectual Property
Ramesh B Vishwanathula
Senior Attorney – Intellectual Property Laws
Solicitor Admitted to Supreme Court of England & Wales
Arbitrator appointed to World Intellectual Property Organization
Certified Patent Valuation Analyst
Associate - American Bar Association

2. Importance of IP
Intellectual Property

3. PROPERTY

4. Importance of IP IP as a business asset
TANGIBLE ASSETS
INTANGIBLE ASSETS
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5. Importance of IP IP as a business asset
Organisation IP
Knowledge
Innovation
Creativity
Intangible Assets

6. Importance of IP IP is all around us
How does IP relevant to our daily lives?
Human Creativity
IP is around us
Every product we use is a result of big or small innovation!!
New design
Improvement/features
New look

7. Lets take some examples:
We can almost find IP in every product including,
Simple things like ball point pen & music player.

8. Importance of IP IP is all around us
BALL POINT PEN
Ladislao Biro’s Patent on ballpoint pens was in many ways a break through. But like him, many other have improved the product and its designs and legally protected their improvements through the acquisition of IP rights.
The trademark on your pen is also intellectual property, and it helps the producer to market the product and develop a loyal clientele. And this would be the case with almost any product or service in the market.

9. Importance of IP IP is all around us
Patent protection is likely to have been obtained for various technical parts of MP3 player.
Its design may be protected by Industrial Design Rights. The brand is most probably protected by a trademark. And the music played by the MP3 player may be protected by Copyrights.

10. Importance of IP Why IP is relevant to a corporate/company?
Almost every Co. has a trade name or trademarks. Should always consider for protection.
A large number would have developed creative original designs.
Some may have invented or improved a product or service.
Many would have produced, or assisted in the publication or dissemination of a copyrighted work.
Also it will have valuable confidential business information, for example, customers' list to sales tactics.

11. Importance of IP IP as a business asset
When IP is legally protected and there is demand for the IP-protected products or services in the marketplace, IP becomes a valuable business asset
IP = Valuable Business Asset
Every organization must first acknowledge the value of IP and begin to see it as a valuable business asset

12. Importance of IP IP as a business asset
You may obtain the IP rights over the following categories of the intangible assets
Category
IP Protection
Innovative products and processes
Patent or Utility Model
Distinctive Signs
Trademark, Collective Mark, Certification mark, in some cases geographical marks
Creative Designs including textile designs
Industrial Designs
Confidential business and technical information of commercial value
Trade Secrets
Culture, artistic and literary works, including in most countries computer software and compilation of data
Copyright and related rights
Denominations of goods of given quality or reputation attribution to the geographical origin
Geographical Indications
Microchips
Protection of layouts or topographies of integrated circuits

13. A crucial point about legal protection of IP is that it turns intangible assets into exclusive property rights
The "right to exclude" is what I mean by "exclusive rights".
IP protection makes intangible assets "a bit more tangible' by turning them into valuable exclusive assets that can often be traded in the market place.

14. Importance of IP The value of IP assets
Knowledge IP
Creation
Innovation

15. Importance of IP The value of IP assets
Lets look at the value of the IP assets as business assets
Strong market position and competitive advantage
Higher profit or returns on investment
Additional income from licensing or selling (assigning) IP
Creating bargaining power
Enhanced ability to acquire finance at reasonable rate of interest
Credibly threaten or take action against imitators or free riders
Positive image for your organisation

16. INTELLCTUAL PROPERTY RIGHTS

18. Industrial Property Rights Chiefly covers
Patents
Rights in Technological inventions
Trade marks
Industrial Designs
Appellations of origin, etc.

19. Copyrights covers the Rights on
Musical
Artistic

20. -Literary -Dramatic

21. Photographs

22. Symbols
Trademarks – ™, ® ,
Service marks - SM
Copyrights – ©

23. Trademarks One of the Oldest form of IP
It is basically a sign or mark or a brand name which is used to market the products.
Word Mark
Letter Mark
Numerals
Combinations of Letters & Numerals
Device Mark

24. Word Marks
RIN
CRANE
KENSTAR
WHEEL
BABOOL
Letter Marks
A, M, Z,...

25. Numeral Marks Letters and Numeral combination Marks
1, 4, 9, 745, 8900,...
Letters and Numeral combination Marks
A1, C9, Z70, AB, 8P,...

26. Device Marks

28. Fundamentals of a Trademark
Distinctive
Quality
Quantity
Not Deceptive Similar

29. FRUMATO Drink with Fruit juice & Tomato juice

30. GOLD CAP - Whisky FRUit – Fruit juice toMATO – Tomato juice

31. SWISS FLAG – Wrist Watches CLEANPOWDA
– Cleaning Powder

32. Is a corporate name is a trademark?

33. A corporate name is a trademark ?
M/s. Montari Industries Limited
Versus
M/s. Montari Overseas Limited
M/s. Khosla compressors Limited
M/s. Khosla Extractions Limited
M/s. Kirloskar proprietory Limited
Kirloskar Dimensions Limited

34. Geographical Indications
It gives the indication of origin
It states particular quality
The protection is not available
to individuals

35. Geographical indication in India
Bikaner Bujia
Gadwal/Pochampally Sarees
Guntur Tobacco
Darjeeling Tea
Hyderabadi Biryani