1. Achieving Operational Excellence and Customer Intimacy:Enterprise Applications
Chapter 9 (10E)

2. Three Systems Our focus is on the following enterprise applications
Enterprise resource planning systems (ERP
Supply chain management systems (SCM)

3. What Are Enterprise Systems? Enterprise System Architecture
Figure 11-1

4. ERP
ERP systems are comprised of independent software modules with a common central database that support basic internal business processes for finance and accounting, human resources, manufacturing and production, and sales and marketing
The common database enables data to be used by multiple functions and business process for precise organizational coordination and control

5. Business Value of ERP A more uniform organization
More efficient operations and customer-driven business processes
Firm wide information for improved decision making

6. Supply Chain and Supply Chain Management
A firm’s supply chain is a network of organizations and business processes for procuring raw materials, transforming into products, and distributing them to customers. Materials, information, and payments flow through the supply chain in both directions.
Supply chain management attempts to Coordinate the business processes to speed information, product, and fund flows up and down a supply chain to reduce time, redundant effort, and inventory costs

7. A Supply Chain
Figure 11-3

8. Parts of the Supply Chain
Upstream –includes the organization's suppliers and their suppliers and the process for managing relationships with them.
Internal supply chain – includes process for transforming the materials, components, and services furnished by suppliers into finished goods and for managing materials and inventory
Downstream – consists of the organizations and process for distributing and delivering products to the final customers

9. Five Major SC Processes
Planning: Balancing demand and supply to meet sourcing, production, and delivery requirements
Sourcing: Procurement of goods and services needed to create a product or service
Making: Processes that transform a product into a finished state
Delivering: Processes to manage order transportation and distribution
Returning: Processes associated with product returns and post delivery customer support

10. Logistics
Logistics concerns all factors that will have an impact on transporting the correct product/service to where it is needed on time and at the least cost.
Particularly important in the transportation of raw materials in the upstream portion of the supply chain and transportation of finished goods in the downstream portion of the supply chain.
Logistics counts for 12-14% of a manufacturer’s costs

11. Key Supply Chain Management Processes
Figure 11-4

12. SCM Applications (Systems)
The primary goal of all supply chain management systems is to automate flow of information between company and supply chain partners.
Two major types:
Supply chain planning systems: Generate demand forecasts for a product (demand planning) and help develop sourcing and manufacturing plans for that product.
Supply chain execution systems: Track the physical status of goods, the management of materials, warehouse and transportation operations, and financial information involving all parties.

13. Supply Chain Planning and Execution Systems (Examples)

14. Supply Chain Performance Measurement
Metrics for measuring supply chain performance
Fill rate (the ability to fill orders by the due date)
Average time from order to delivery
The number of days of supply in inventory
Forecast accuracy
The cycle time for sourcing and making a product

15. Intranets and Extranets Play a Major Role in SCM
Ovals represent extranet users.
Figure 11-6

16. Advantages of Internet SCM Applications
Provide standard set of tools
Facilitate global supply chains
Reduce costs
Enable efficient customer response
Allow concurrent supply chains

17. Demand-Driven Supply Chains
Push-based model: Production master schedules based on forecasts of demand for products, and products are “pushed” to customers
Pull-based model: Supply chain driven by actual customer orders or purchases (Dell)

18. Push- versus Pull-Based SC Models
Figure 11-7

19. Business Value of SCM Systems
Improved customer service and responsiveness (product availability)
Cost reduction (supply chain costs represent 75% of operating expenses for many firms; reducing sc costs can have major impact)
Cash utilization (improved cash flows)

20. Challenges of Implementing Enterprise Systems
High total cost of ownership
Organizational change requirements
Realizing organizational goals
Seventy percent of organizations have not obtained the promised benefits of enterprise systems

21. Vendors
Microsoft ( )
SAP (SAP United States - Business Management Software | Enterprise Application Integration)
Oracle (
JDA ( )

22. Why Do Enterprise Projects Fail So Often?
Enterprise systems software requires people to adopt new work methods
People often don’t agree that the Enterprise systems way of doing things is better than existing processes
Either people resist or force IT to customize Enterprise systems
Customization makes the software unstable and harder to maintain
The mistake companies make is assuming that changing people's habits will be easier than customizing the software. There is a delicate balance between these two choices.
Extensive collaboration and planning across functional areas and between firms.
Huge education and training needs.