1. Chapter 10 Product, Branding, and Packaging Decisions
BA 360 Discussion 9
Chapter 10 Product, Branding, and Packaging Decisions

2. Announcement No discussion next Friday (11/11) – Enjoy your Friday! 
Discussion on 11/18 will be leaded by another TA, Rain.
** DIS 605(8am class) – same class room (N116)
** DIS 606(9am), DIS 607(10am), DIS 608(11am) – Go to N146
For today, we will do a brief exercise (group) on branding
(pg ) · Work on the assignment in teams   · Submit the work (one per team) with names of group members who attend today. -> substitute for attendance sheet

3. Product of

4. Product Description Aquarius Spring! Water Bacardi Mixers
Aquarius is a mineral sports drink that appeals to people who like sports and enjoy a healthy lifestyle. It was the official drink of the Olympic Games in Barcelona in 1992.
Bacardi Mixers
Refreshing blends of fruits great for bar-quality tropical drinks and in-home entertaining

5. Caribou Iced Coffee Barq’s root beer
Barq's root beer has a "bite" that reflects teens' passion for living life to the fullest. Barq's combines an edgy, outgoing, uninhibited personality with a uniquely bold taste.
The Barq's brand was created in in Biloxi, Mississippi, by Edward C. Barq, Sr., a native of New Orleans, and acquired by The Coca-Cola Company in 1995.
Premium ready-to-drink iced coffees. 
CARIBOU COFFEE is a registered trademark of Caribou Coffee Company, Inc.

6. Coca-Cola Zero
Citra
CITRA is an alternative citrus soft drink for outgoing and active consumers who like to explore new experiences and free-spirited good times.
Coca-Cola Zero offers Coca-Cola taste with zero calories. It is a low-calorie (0.75 calories per liter) variation of Coca-Cola specifically marketed to males, who were shown to associate 'diet' drinks with women

7. Dasani Water Diet Nestea Cool, vibrant, refreshingly blue.
DASANI helps you embrace life with a fresh, optimistic outlook.
As basic as breathing, DASANI quenches thirst naturally and deliciously
Tea
Citrus Blend, Elderflower Lemon, Green Tea Apple, Honey Mixed Berry, Lemon, Peach and Tangerine.

8. Fermented Milk and Grape Yogurt.
Fanta
Fanta Lactic
Available in Europe since the 1940s, Fanta was introduced in the United States in 1960.
This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with its bright color, bold fruit taste and tingly carbonation.
Flavored milk in a can
Fermented Milk and Grape Yogurt.

9. Full Throttle
Fresca
With a unique citrus taste, Fresca is a caffeine- free soft drink that appeals to discriminating adults.
A calorie-free grapefruit- flavored drink. Its bubbly, crisp, light taste provides a flavorful beverage to consumers who want great citrus taste
An energy drink that contains the ingredients that outgoing and active consumers want

10. Glaceau Vitamin Water Gold Peak Tea
glacéau vitaminwater: Glacéau vitamin water nutrient enhanced water beverage hydrates responsibly without sodium and artificial ingredients -- no artificial sweeteners and no artificial colors. 
Gold Peak: Tea made the old- fashioned way, for a pure, honest taste.

11. Honest Tea
Hi-C Juice Drink
Hi-C: With a colorful, explosive fruit taste and vitamin C, Hi-C juice drinks fuel fun and social achievement. 
Organic Bottled Tea
Honest Ade® and Honest Kids®, organic caffeine-free thirst quenchers, are 50 calories or less per serving.
Honest Tea is USDA Certified Organic, OU Kosher, Fair Trade Certified™ and is available at retailers nationwide. 

12. Ready to drink iced coffee
Illy Issimo
Mello Yello
Ready to drink iced coffee
illy issimo offers a range of ready-to-drink coffee made with illy’s unique blend of 100% natural Arabica coffee.
The smooth citrus taste of Mello Yello has refreshed people's thirst for over two decades. Its unique taste and confident, in-control style sets it apart from other soft drinks. Mello Yello highlights the smooth choices in life - because when you drink Mello Yello, everything goes down easy.

13. Minute Maid Orangeade Odwalla Soy Milk
Drink Type: Juice/Juice Drink Available in the following flavor: Orange.
Odwalla artfully blends the best ingredients from nature with the latest learning in nutrition.
Odwalla products never contain any artificial colors, flavors, preservatives or genetically modified ingredients.
The Odwalla line includes Superfood(TM), smoothies, pure juices, proteins and energy. 

14. Powerade option Powerade sports drink
It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities
Low-calorie sports drink
provides electrolytes and B- vitamins at levels comparable to regular POWERADE. It has 80% fewer calories than traditional sports drinks, so you can drink POWERADE OPTION throughout the day to keep hydrated without all the calories.

15. Simply lemonade juice drink
Powerade zero
Simply lemonade juice drink
Zero calorie sports drink
Zero calories. Zero limits. Electrolytes and vitamins without the calories.
Made with 11% not-from- concentrate lemon juice, Simply Lemonade is a refreshing alternative to homemade lemonade.

16. Sprite is the world's leading lemon-lime flavored soft drink.
TaB energy
Sprite is the world's leading lemon-lime flavored soft drink.
Sprite encourages you to be true to who you are and to obey your thirst.
 Low calorie energy drink named after TaB, Coca Cola's original low-calorie cola brand

17. Construct a chart (see page 299, Kellogg’s example), classifying the products into a number of product lines
Give each product line a title or heading
Answer the questions on the second page based on your chart

18. Represents a count of the number of product lines offered by the firm
Equals the number of products within a product line
Breadth
Depth

19. Please submit your team’s responses with team members who are here today.
Everybody will get 10 points regardless of your results.
Have a great weekend 